opinion

The Ascent of Bing

The battle between the search engines continues to escalate, with upstart Bing coming into its stride — capturing more than 30 percent of all domestic searches, according to a recent report by research analysts Experian Hitwise.

This figure represents a five percent gain in overall search volume during the month of February — an increase resulting from the inclusion of Yahoo! properties in the tally — with Bing generating 14.3 percent, while Yahoo! delivered 15.7 percent of searches.

Since its launch, Bing has tried to make it easy for users to access the service from 'any device, anytime'.

Google reportedly maintains its lion’s share of the U.S. search market, boasting 64.4 percent of searches during the same period — an indisputably substantial amount, but a decline (down around four points since early January) that is reflective of the company’s diminishing dominance in the face of stiff competition.

One controversial metric contained in the report seeks to measure “search success,” via comparing the percentages of search results with user out-clicks to those results — with Google’s 66 percent success rate lagging behind the Bing / Yahoo! juggernaut and its 81 percent success rate.

The accuracy of this method of measuring search result relevance is questioned by Google and others, but anecdotal user reviews seem to support the overall findings — and this bottom-line comparison of a search engine’s ability to provide users with the info they’re seeking may readily account for Google’s decline in popularity against the Bing “decision engine.”

Those numbers are from March; and during the meantime, Bing-backer Microsoft has not been idle — penning a deal with RIM to prominently place Bing on the BlackBerry.

Since its launch, Bing has tried to make it easy for users to access the service from “any device, anytime,” rolling out innovative services to bolster its decision tools.

These new experiences highlight how the mobile landscape is changing.

Devices are becoming sensors that can provide real-time access to information to help people quickly complete tasks on the go. We’re going to see a convergence of search, commerce, social and location-centric services where Bing will provide the intelligence and the organizing layer in the cloud that connects a user’s intent with action, helping people be more productive,” Bing Director Matt Dahlin stated. “For us, this goes way beyond a ‘search box’ and links that rank URLs representing a set of web documents. For us, it’s about finding real tools that help real people get things done. Bing is about fast decisions, combining the topical graph with your social graph — as well as the geospatial graph — to connect the real world and the digital universe like never before.”

Heady stuff to be sure, but an indication to adult webmasters and online marketers that the days of worrying exclusively about your Google listings are over: now you have Bing’s decision engine to take seriously as well.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More