profile

Reporo Rides A Surge

Last spring, the mobile advertising network, Reporo, netted 3 billion ad impressions in one month and hoped to reach 4 billion by mid year. Well, it’s mid-year and the firm has more than met its goal by logging 5 billion ad impressions in the month of June.

“That growth has been continuous,” boasts Ben Keirle, global publishing manager of Reporo. “Whatever you want to use to measure our business, be it by impressions, by clicks, be it by revenue, be it by territory growth in terms of how many countries we now are doing paid campaigns, we are smashing through targets. The key message there is that mobile has exploded for us in the last 15 months.

There are some very good mobile affiliate models that do very well for people, but publishers shouldn’t be afraid to try something new and different.

“My boss likes to say, ‘Think globally and act locally.’ In the states, I think people are guilty of thinking locally too much. They are seeing traffic coming from outside the U.S. and Canada, and we try and find ways to make money out of that. That’s what people are using us for.

“The mainstay of our growth has been the continued publisher acquisition. We have a lot more advertisers who have come on board so that we can start monetizing them. It’s given us more traffic to target.”

Reporo deals exclusively in mobile adult and its 5 billion impressions, a number that continues to grow, come via the core nations served by the firm — the U.S., Western Europe, South America, South Africa, Australia and New Zealand. Reporo also has decent volume in India and according to Keirle, seven billion impressions per month is a realistic goal before the end of the year.

“For our advertisers, it’s great for them to know that they have large volumes of traffic available in those countries,” Keirle said. “Our success is due to a combination of factors. First, the mobile industry is growing at a massive rate. The i-Phone has been a big help in mobile growth because people trust the brand and enjoy the experience. Add to that the fact that there are a lot more companies that realize there is money to be made in mobile advertising. The average lifetime value of a customer is longer with mobile than it is with the Internet, which adds to the sustainability of the market. The new technology that constantly improves the speed of downloading will only add more customers.”

Reporo specializes in serving publishers of adult content that have mobile optimized websites. The firm enables publishers to monetize traffic and find advertisers that want to target their traffic in foreign countries by setting up a network that allows Reporo to place ads on their sites. This earns money for the publishers who serve ads on the Reporo network and the advertisers also benefit from the large number of publishers and ad impressions that are in territories they wish to target. This onestop-shop model relies on a simple revenue sharing basis which awards 60 percent to clients.

To attract new business, Reporo continues its Turbo Redirect Model which allows new clients to keep all of the gross revenues from their inventory sales during the first month.

“We’ve taken on a lot more redirect traffic in the last couple of months,” Keirle says. “It probably will be our main focus for the next three to four months and Reporo now has local language representation. We now can target and optimize the traffic and opportunities in South America. We have local language representation in Brazil, Argentina, Mexico, Chile, and Bolivia. We’re also covered in Spain, where we are recruiting publishers. We’re now making more and more money from that South American traffic, where people were making very little money on it before we arrived.

“We also have local language representation in Italy and France. Those markets are pretty well developed already and are very lucrative. Anyone with U.S.-based profiles of traffic should be looking to use us to monetize those countries as well, because our local language representation gets you much more penetration in those markets.”

Reporo continues to be aggressive in finding new publishers as well as expanding into new territories. The firm offers payment in a flat fee if the publisher chooses to be paid up front rather than enter a revenue sharing model.

‘We analyze the publisher’s profile of traffic and we break it down by geography, by handset, and we work out what their traffic is going to be worth, almost to the penny,” Keirle said. “We’ve learned to look at a publisher’s profile of traffic and be able to put a dollar value on it. That seems to give people a lot more security.

“There are some very good mobile affiliate models that do very well for people, but publishers shouldn’t be afraid to try something new and different. The redirect model that we offer certainly is one that will allow them to do that, and we offer it risk free. We will be more than happy to cover any of their existing revenues in order to try out our service. They won’t be disappointed with the results, no matter how excellent they think their current affiliate model is. It can’t compete with our model because of the very nature of the way it works. If they are redirecting traffic to an affiliate program in Denmark, for example, we have four or five local advertisers in that country that are all bidding for that same volume of traffic. The competitive bidding element allows them to drive the cost per redirected user up to its maximum. This allows us to generate far more revenues than are possible through any traditional affiliate program.”

Keirle adds that Reporo is very pliable when dealing with publishers that have concerns about redirecting their traffic to a landing page that isn’t their own. The firm offers a brand new “M-Dot Domain” solution which does not require publishers to redirect traffic away from their own URL.

In the very near future, advertisers will be able to bid exclusively for redirected traffic through Reporo, according to Keirle. The firm also has signed a partnership deal with MiKandi, the online adult software store, the world’s first mobile adult app store for mobile devices.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More