educational

A Social Media Sampler

As the world of social media evolves, opportunities for adult marketers with a deft touch persist, allowing the most careful operators to dramatically expand their consumer contact points, sales and support channels and overall brand building.

For a purely adult approach, niche community forums targeting consumers; industry message boards; and business-to-business networking sites such as XBIZ.net; all provide a range of social marketing opportunities.

The bottom line is to make use of every avenue that consumers consult when asking, “What’s new in my line of interest?”

A few other ways for adult website operators to begin using social media for traffic generation include the obvious choice of Twitter for announcing updates, and the perhaps less obvious step of spreading suitable promotional images across photo-sharing sites — an incredibly effective tool when coupled with an overall image search strategy.

Using “likes,” “pluses,” and other social rating, bookmarking and search capabilities should also be on the menu.

The bottom line is to make use of every avenue that consumers consult when asking, “What’s new in my line of interest?”

Consumer choice in these avenues is a transient and fickle thing, however, forcing marketers to “spread the love” among a variety of channels, each with its own specifics.

For example, once dominant MySpace has slipped into third place in market share, falling behind professional networking site LinkedIn and first place leader Facebook.

Internet analytics specialist com-Score reports that in June, LinkedIn had 33.9 million unique visitors, compared to 33.5 million visitors to My-Space during the same period — representing a halving of its domestic traffic over the past year. This is despite MySpace having an active membership advantage of 130 million users, compared to LinkedIn’s estimated 115 million users: the latter company enjoying more frequent visits by users — more than half of whom are outside of the U.S.

MySpace continues to lead against Twitter, however, which saw 30.6 million visitors in June — a figure dwarfed by Facebook, which received more than 160 million uniques during the same period.

These figures, gargantuan as they may seem, must still be taken in context of the glory days of the adult Internet, when a website such as The Hun may have raked in more than twice the traffic that Facebook garners today — providing a poignant illustration indeed of “consumer fickleness.”

While mainstream social media marketing is not for every adult operator, those able to balance effectiveness and ROI with potential terms-of-service violations may profit.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business never quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
Show More