profile

Company Profile: Making It Clear

When Bill Parodi founded WTS in 1997, he sought to install a business model that really worked for a billing company in the adult market online. He decided his company would specialize in offering Automated Clearing House (ACH) services, an electronic network for financial transactions that processes large volumes of debit and credit transactions that include direct deposit and direct debit transfers.

Now, 14 years later, it’s clear that he was right.

The product that we’ve really concentrated on through our lifespan is ACH, we cut our teeth on ACH.

“We’ve done business with quite a large percentage of the major adult players,” says Parodi. “We continue to do business with most of the major programs in the industry. I think it’s safe to say we were the first ACH processors in this space. We have come to the market since that time with a number of products and services that revolve around the ACH payment options that have benefitted the adult merchants. We have gone through the difficult waters of regulation that entered the ACH space, much like the credit card [models] had to deal with when the chargeback thresholds were implemented, and we’ve instituted a number of features in our system that allow our merchants to remain below the one percent chargeback threshold. And we continue to add other payment options in addition to the ACH.”

Among the other options is an IPSP credit card processing service that is offered through WTSeu. This, and other innovations, is what have separated WTS from the fierce competition in online adult billing.

“The product that we’ve really concentrated on through our lifespan is ACH,” Parodi points out. “We cut our teeth on ACH. We really focused on that one payment option, and it’s allowed us to keep focus on what makes ACH work. It’s allowed us to know what services in the ACH model are more customized to the adult market.

‘When we came into the space, checks were a much misunderstood processing payment option. It took quite a few years for people to realize that by offering checks as a payment option, they were opening a door to additional revenue with their existing traffic. There is a percentage of people who will not use credit cards on the Internet to pay for goods or services. By focusing on ACH for so many years now, it’s allowed us to perfect our craft and it has put us in the lead in that particular sector.”

Parodi believes another reason for his firm’s success lies in his belief that the adult online billing marketplace is no more risky than other billing arenas.

“In fact, we think that there’s actually less risk, because of the business model,” he says. “First, there’s no product being delivered. Typically, it’s just services. And the fact that many people don’t want others to know what they’re paying for on the adult web, it almost works in our favor, because we don’t have as many charge-back disputes. And if a check bounces, the account is deleted right away.

“We’ve been able to mitigate the risks in the adult space mainly because all the services that are offered are online, like access to content.”

Recognizing the importance of keeping up with trends, Parodi has put WTS firmly into the mobile market now by offering mobile join pages that have ACH services. In fact, at this point Parodi believes that WTS is the only firm that is mobile-ready in the respect that customers can use their checking accounts to pay for membership or content via their mobile phones.

It’s just another way for Parodi and WTS to help their customers rake in an additional five to 10 percent in new revenue.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
Show More