educational

Speed Up Site Delivery With Subdomains

Adult websites tend to be fairly bloated affairs; laden with hi-resolution photographs, hi-definition videos and advanced scripting, that combined, can become a challenging and slow download across even the fastest Internet connections. Since no one wants to wait for a web page to load, webmasters are constantly seeking performance boosting options for speeding the delivery of their sites.

While this process may often involve costly redesigns and code optimizations along with investments in faster hardware and newer software solutions, there is a simple and often free-to-deploy technique that could nearly double your site’s perceived load speed: the use of subdomains to enable parallel downloads.

Subdomains are a simple and often free-to-deploy technique that could nearly double your site’s perceived load speed.

For example, most websites serve all files and content from a single domain, such as www.example.com. While this is acceptable, most web browsers limit downloads to two per web host — a legacy from prebroadband days. This means that a web browser will request two items from your website at a time, say the index page and CSS file. Then, it moves on to the next two items, such as a header image and background graphic; moving along until all of the requested page resources have been downloaded.

With many web pages containing more than 50 downloadable elements, the latency involved with the browser requesting and receiving an item and the server delivering and confirming everything, becomes the main source of download wait time.

By adding a subdomain, images.example.com, from which your images are served, web browsers can simultaneously download that index and CSS file and the header and background images.

There is a practical limit to the efficacy of this interesting technique, however, with various studies showing the sweet spot to be two to four web hosts per page (after around four concurrent host requests, bandwidth and other limitations provide declining benefits) — and these web hosts do not need to be on separate servers — making the subdomain option an attractive one, which may cost only a few minutes in cPanel to deploy.

For instance, a domain map that included www.example.com, images.example .com and scripts.example.com, each serving the appropriate content, provides a significantly faster download time than will a single hostname solution, such as www.example.com — and may cost nothing to implement and require modifications of only a few lines of code.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The Search for Perfection in Your Payments Page

There has been a lot of talk about changes to cross sales and checkout pages. You have likely noticed that acquirers are now actively pushing back on allowing merchants to offer a negative option, upsell or any cross sales on payment pages.

Cathy Beardsley ·
opinion

Unpacking the Payment Card Industry's Latest Data Security Standard

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements and guidelines that apply to all businesses that accept credit card payments, and is designed to ensure the security of those transactions.

Jonathan Corona ·
opinion

Compliance With State Age Verification Laws

During the past year, website operators have faced a slew of new state age verification laws entailing a variety of inconsistent compliance obligations.

Lawrence Walters ·
opinion

Merchants in Spotlight With Visa's VIRP

By now, most merchants know about the Visa Integrity Risk Program (VIRP) rolled out in spring 2023. The program is designed to ensure that acquirers and their designated agents — payment facilitators, independent sales organizations and wallets — maintain proper controls and oversight to prevent illegal transactions from entering the Visa payment system.

Cathy Beardsley ·
opinion

How to Know When Hosting Upgrades Are Really Needed

I was reminded about an annoyingly common experience that often frustrates website owners: upgrades. Sometimes, an upgrade of physical system resources like CPU, RAM or storage really is required to solve a problem or improve performance… but how do you know you’re not just being upsold?

Brad Mitchell ·
profile

WIA Profile: Natasha Inamorata

Natasha Inamorata was just a kid when she first picked up a disposable camera. She quickly became enamored with it and continued to shoot with whatever equipment she could afford. In her teens, she saved enough money to purchase a digital Canon ELPH, began taking portraits of her friends, shot an entire wedding on a point-and-shoot camera and edited the photos with Picnik.

Women in Adult ·
trends

Collab Nation: Top Creators Share Best Practices for Fruitful Co-Shoots

One of the fastest ways for creators to gain new subscribers and buyers, not to mention monetize their existing fan base, is to collaborate with other creators. The extra star power can multiply potential earnings, broaden brand reach and boost a creator’s reputation in the community.

Alejandro Freixes ·
opinion

Bridging Generational Divides in Payment Preferences

While Baby Boomers and Gen Xers tend to be most comfortable with the traditional payment methods to which they are accustomed, like cash and credit cards, the younger cohorts — Millennials and Gen Z — have veered sharply toward digital-first payment solutions.

Jonathan Corona ·
opinion

Legal and Business Safety for Creators at Trade Shows

As I write this, I am preparing to attend XBIZ Miami, which reminds me of attending my first trade show 20 years ago. Since then, I have met thousands of people from all over the world who were doing business — or seeking to do business — in the adult industry.

Corey D. Silverstein ·
opinion

Adding AI to Your Company's Tech Toolbox

Artificial intelligence is all the rage. Not only is AI all over the headlines, it is also top of mind for many company leadership teams, who find themselves asking, “How can this new tool help our company?”

Cathy Beardsley ·
Show More