opinion

.XXX: How Much Does It Cost?

At the XBIZ show in London, I debated Stuart Lawley, CEO of ICM Registry, the entity that pushed through the .XXX sTLD. I know that many of those in the audience wanted answers and, unfortunately with the typical smoke and mirrors presentation from ICM I am afraid the confusion increased. One such issue was that of the various costs of .XXX. During the debate, I quoted the price of .XXX on GoDaddy as well as the price I had been quoted by two employees of Domain-Monster. As I explained that DomainMonster’s cost was $199 the CEO of the company corrected me saying the cost is $79. What he neglected to say was that the $79 names were only available under the “General Availability” category and only if you commit for 25 years!

It is time to cut the crap. I grow oh so tired of the mixed messages coming from the ICM camp. Adult business owners need to understand how much a product will cost from the various vendors as they determine the appropriate direction for their company. In order to give adult businesses the information they need to make the appropriate decision concerning .XXX, FSC has meticulously gone through the registrars listed on the ICM website and have listed the various costs of domain names at the various stages of availability. Documentation about the registrars and the various cost of .XXX domain names can be found on FSC’s website (FreeSpeechCoalition.com) under the .XXX section. I have included links back to each registrar so that folks can check for themselves and so that ICM cannot refute my claims.

Companies considering copyright infringement litigation against ICM can contact me [Diane Duke] directly for details about Sunrise B registrar information.

I think it important to note that in the process of gathering this information, a few issues surfaced of which adult businesses should be mindful. First, almost ALL of the registrars state that the Sunrise B period — where businesses are given the opportunity to block their trademarked name — is available only for nonadult companies. I challenged Stuart during the debate on this issue and he replied that he can’t be responsible for the registrars. I find this difficult to believe since it is ICM who contracts with these registrars. Stuart insists that adult businesses can block their trademarked names, yet when you apply for Sunrise B, if your request is rejected a portion of the fee is a non-refundable. Moreover, some of the registrars are not even offering Sunrise A, promoting only Sunrise B with the pitch of “Protect you Brand and Trademark.” Companies considering copyright infringement litigation against ICM can contact me directly for details about Sunrise B registrar information.

Another interesting development in researching .XXX prices was that, overwhelmingly, the description of the “General Availability” phase of the rollout, is that it is open to the general public and there is no apparent vetting to ensure that the purchaser of the domain meets the “sponsorship community” definition. This is more of an issue for ICANN but, adult businesses considering participation on the .XXX platform with the understanding that it will be widely known as an adult-only community may want to pay special attention to this issue.

FSC will continue to gather information to assist adult industry professionals make the best decision for their companies. Feel free to contact us directly if you have additional questions about .XXX.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Unpacking the Payment Card Industry's Latest Data Security Standard

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements and guidelines that apply to all businesses that accept credit card payments, and is designed to ensure the security of those transactions.

Jonathan Corona ·
opinion

Compliance With State Age Verification Laws

During the past year, website operators have faced a slew of new state age verification laws entailing a variety of inconsistent compliance obligations.

Lawrence Walters ·
opinion

Merchants in Spotlight With Visa's VIRP

By now, most merchants know about the Visa Integrity Risk Program (VIRP) rolled out in spring 2023. The program is designed to ensure that acquirers and their designated agents — payment facilitators, independent sales organizations and wallets — maintain proper controls and oversight to prevent illegal transactions from entering the Visa payment system.

Cathy Beardsley ·
opinion

How to Know When Hosting Upgrades Are Really Needed

I was reminded about an annoyingly common experience that often frustrates website owners: upgrades. Sometimes, an upgrade of physical system resources like CPU, RAM or storage really is required to solve a problem or improve performance… but how do you know you’re not just being upsold?

Brad Mitchell ·
profile

WIA Profile: Natasha Inamorata

Natasha Inamorata was just a kid when she first picked up a disposable camera. She quickly became enamored with it and continued to shoot with whatever equipment she could afford. In her teens, she saved enough money to purchase a digital Canon ELPH, began taking portraits of her friends, shot an entire wedding on a point-and-shoot camera and edited the photos with Picnik.

Women in Adult ·
trends

Collab Nation: Top Creators Share Best Practices for Fruitful Co-Shoots

One of the fastest ways for creators to gain new subscribers and buyers, not to mention monetize their existing fan base, is to collaborate with other creators. The extra star power can multiply potential earnings, broaden brand reach and boost a creator’s reputation in the community.

Alejandro Freixes ·
opinion

Bridging Generational Divides in Payment Preferences

While Baby Boomers and Gen Xers tend to be most comfortable with the traditional payment methods to which they are accustomed, like cash and credit cards, the younger cohorts — Millennials and Gen Z — have veered sharply toward digital-first payment solutions.

Jonathan Corona ·
opinion

Legal and Business Safety for Creators at Trade Shows

As I write this, I am preparing to attend XBIZ Miami, which reminds me of attending my first trade show 20 years ago. Since then, I have met thousands of people from all over the world who were doing business — or seeking to do business — in the adult industry.

Corey D. Silverstein ·
opinion

Adding AI to Your Company's Tech Toolbox

Artificial intelligence is all the rage. Not only is AI all over the headlines, it is also top of mind for many company leadership teams, who find themselves asking, “How can this new tool help our company?”

Cathy Beardsley ·
opinion

The Ins and Outs of IP Addresses: What Website Owners Should Know

Think about your home address, the place you live. It is unique. That’s important because when you decide to invite someone over, they will need directions to find you. It’s even more important if you want a lot of visitors.

Brad Mitchell ·
Show More