opinion

Count Your Blessings

Joe, David and I were in Spain in September of 2008 when “Dubwya” officially announced the US economy was on life support and I feel like I have been in a bad mood ever since.

The recession spiked a depression that has claimed sales, and our sanity, with it. As thought turn to Thanksgiving at the end of the month, I am thankful for those of us still around, surviving to capitalize when things get better and thought this was the perfect time to remind us all why people keep buying our product in the first place.

Nothing is perfect forever and realizing that, we must keep our surfer’s believing that the next update may just deliver their newly refined idea of erotic bliss.

Take a moment and think about your favorite jeans right now – they likely have a narrow or skinny leg. No take a moment and think about your favorite jeans from a few years ago which likely had flared bottoms and changes are next year, your new favorite pair will be something different. Nothing is perfect forever, not the economy, not your jeans, and not your last update, no matter how hot the action is or how much fan mail the model received.

We shot the scene, wrote the copy, edited the video, launched the update, sent out the promotional materials to the affiliates and added the new scene to the rss feed and if we have done our job correctly, that job specifically being to convince the depressed surfer that the sexual nirvana they seek to escape is just on the other side in our member’s area and a simple join form away. Transaction complete, masturbation complete, but what’s next? If this was a one time blow-and-go, they will get off and so will we, get off without making a dime that is. We need them to re-bill and you can’t do that unless you understand not just how, but why!

The how is easy – regular updates always on schedule that fill the niche of the site is the how. The why, however, is a little more complex. Just like last year’s go-to jeans that have been relegated to car wash apparel, the same thing happens to every update after the initial mission is accomplished. Everyone has their favorites and let’s say a real fan gets a few squirts from your latest episode, but then they start looking and thinking…”I wonder what would happen is they did ______ instead” or “If their eyes were ______instead of brown ______ or “what I wanna see next is ______.”

Nothing is perfect forever and realizing that, we must keep our surfer’s believing that the next update may just deliver their newly refined idea of erotic bliss – and then give it to them. And then we start all over again, we keep delivering what they want and they keep recurring to give us what we want – the dollars to shoot the next scene and enough profit to allows us to pay ourselves and perpetuate our existence another day.

Since the initial sale to a surfer usually does not allow the program behind it to make a profit, we need that consumer to come back the next month so we can move our balance sheets into the black and that’s makes the expiration on scene not such a bad thing, but a blessing. If we do not count those blessing now, we sure will not be counting money later!

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More