profile

Company Profile: AdultAppMart, Zeroing In

The adult entertainment industry has a long history of being quick to champion technological innovation, and in recent years, that has included the ever-growing mobile/wireless sector. One of the companies that is zeroing in on the adult mobile market is AdultAppMart; launched earlier this year by a group of experienced industry professionals, AdultAppMart has specialized in adult-oriented applications for Android mobile devices — and the company is making its mark among both consumers and app developers.

“Having been in the adult space for over a decade and being part of the evolving industry, it was a natural transition for our progressive and forward-thinking exec team to start focusing on a mobile product,” explained Quinn, president of AdultAppMart. “We evaluated the competitors and their approaches to adult mobile app markets and realized that our relationships and understanding of the space would prove positive and conducive to a more dynamic and revenue-generating product.”

Having been in the adult space for over a decade and being part of the evolving industry, it was a natural transition for our progressive and forward-hinking exec team to start focusing on a mobile product.

According to Quinn, the popularity of Android devices made Android a logical focus for AdultAppMart — which has grown and expanded in different ways since making its debut. When AdultApp-Mart added in-app billing to its product, Quinn said, app developers liked the fact that consumers could be billed without having to exit the app. And in October, AdultApp-Mart added QR codes to the desktop version of its site.

Quinn noted: “AdultApp-Mart has not stopped growing and improving on itself since its inception…. We have recently added QR codes to our PC store front to help make downloading apps even easier. We also have created an affiliate program that can be used as a non-compete upsell. We are constantly looking to improve our store and the user experience along with our developers and affiliates experience.”

Savvy adult entrepreneurs recognize the importance of branding, and Quinn said that AdultAppMart is an effective way for them to promote their brands. “AdultAppMart offers development services to all companies,” Quinn noted. “One of our services is a very inexpensive semi-custom application. The company can use this application as a sales tool to drive more leads to their main mobile site. The application can also be created to offer some content via in-app billing; this allows a company to offer a great free app with some teaser content along with links to the mobile paysite but also, lets the company monetize those users via in-app billing. If you provide a quality app, your customer or possible customer is going to see your icon and check out your app from time to time. As it’s with them at all times, this helps build your brand — and over time, you will convert some of those users.”

Quinn added: “As with all mobile-centric adult businesses, the ability to easily bill the consumer is the biggest challenge. AdultAppMart is constantly tweaking our payment methods to make the process as seamless as possible for the consumer, and (we are) giving all our development partners the best chance to sell their apps or in-app billing upgrade to our user base.”

AdultAppMart’s Androidoriented adult app marketplace has been offering a variety of erotic apps and catering to different adult niches, ranging from MILF/cougar erotica to gay erotica to transvestite or “tranny” erotica. Many of the apps offered at AdultApp-Mart.com have nudity, although there is an entire section of the site that offers non-nude adult apps (including a few softcore alt-porn apps that feature tattooed models).

‘We are starting to see more niche developers enter the space,” Quinn observed. “We welcome those sorts of partners, as we want AdultAppMart to offer something for everyone. We want to be the premiere destination for adult apps and are well on our way. While legally, some niches will not be allowed on AAM — as they are not supported by the various card associations—we do keep the doors open for all legal niches and are enjoying seeing the trends within the various genres. More developers should focus on creating highly niched apps; they tend to have the most loyal consumers.”

Presently, the apps offered at AdultAppMart.com are only compatible with Android devices and not with non-Android mobile devices such as Research In Motion’s Black-Berry or Apple’s iPhone. However, the FAQ section of the AdultAppMart.com site states: “It’s possible that in the near future, we’ll start developing AdultAppMart for other mobile devices.” But for now, Android devices remain the company’s primary target in both the North American and European markets. Quinn said: “AdultAppMart is focused on native Android applications, and we feel the needs are the same in the USA and Europe in regards to Android adult apps….We have significant growth plans and expectations for AAM. Our consumer base grows weekly, our app offerings grow daily — and we are positioned to move on to other projects in the new year. Our web app-based store would open the floodgates to all consumers, and we look forward to offering that in the near future. While that is in development, we continue to remain focused on building our core business, as that is what will always be the foundation of AAM. And we want to continue to offer the best adult app experiences for consumers and developers alike.”

So far, Europe has been the part of the world that has consumed the most mobile erotica; cellphone porn has been quite popular in Europe for a long time. But many proponents of mobile erotica believe that the North American market has tremendous growth potential, and that includes AdultAppMart.

“Our focus has primarily been U.S.-oriented, as the potential market is huge,” Quinn asserted. “However, we have kept our sights set on other regions of the world; we feel most countries present themselves to be big markets and are expanding our reach accordingly .... We believe the growth potential in the U.S. and worldwide is huge and plan on doing our part to lead the way.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
profile

WIA: Sara Edwards on Evolving Clip Culture and Creator Empowerment

Though she works behind the scenes, Sara Edwards has had a front-row seat to the evolution of adult content creation. Having been immersed in the sector since 1995, she has a unique perspective on the industry.

Jackie Backman ·
profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
Show More