Heeldo Hits the Market

“Wouldn’t it be cool if you could fuck yourself with your foot?’ That was the birth of Heeldo,” co-founder Joe Wilson told XBIZ.

The query came from Wilson’s business partner, Heeldo cofounder Drew Conner.

Heeldo is a strap-on dildo harness for the foot allowing for vaginal, clitoral or anal stimulation.

“I knew he was on to something since there was nothing like it currently in the marketplace,” Wilson said. “We did our research and after rounds of protoytpes and QA testing, we finally found a great manufacturer to create Heeldo. We realized early on that the uses of Heeldo were pretty endless, man or woman, gay or straight, vagina or ass play, Heeldo is one of the most versatile harnesses on the market and truly the first of its kind.”

Heeldo is a strap-on dildo harness for the foot allowing for vaginal, clitoral or anal stimulation. It slides on the foot like a sock and a dildo protrudes out of the back of the harness — where the wearer’s heel is. The user can then sit, squat and bounce on their favorite harness-friendly dildo.

According to the Wilson, Heeldo embarked on a promotional quest with its latest effort that took place on Feb. 10 when Heeldo’s owners were interviewed live for Playboy Radio and hosted a launch party that night at the Casting Office Bar in Hollywood, Calif.

Heeldo also partnered up with fetish model/entrepreneur Kayla-Jane Danger, aka “Danger Doll.”

“She’s a beautiful model with some great fetish videos, so it was only natural that we would team up,” Wilson said. “We reached out to her and she immediately responded. Kayla-Jane is scheduling shoots for her production company KJD Media focused on lesbian foot fetish videos and has sent us some great ideas of how her actresses and models will be using Heeldo. We’re very excited to see what she comes up with!”

Heeldo’s partnerships also include Porno Dan and Immoral Videos for a shoot this month, as well as performers Voodoo, Miss Violet420, and Elizabeth Bentley.

“We’re introducing our product through exposure in live webcam shows and video shoots,” Wilson said. “When we tell people about Heeldo they always ask how to use it, but once they see it in action, they love it and want one! So we’re trying to get more webcam models and video production companies involved in using Heeldo in their shoots. Plus it gives them fresh content and gives their models a new way to use the same old dildo or butt plug, so it’s a mutually beneficial partnership.”

For more information, visit Heeldo.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
Show More