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Articles by Sunny Rodgers

opinion

How to Boost Sales During a Retail Slow Period

Have your sales hit a dry patch? This is normally the case during this time of year when shoppers have exhausted their holiday-through-Valentine’s-Day gift funds.

Sunny Rodgers ·
opinion

How Will You Elevate Your Retail Business in 2020?

2020 has a futuristic ring to it. With technology advancing like never before, why aren’t our retail customer experiences advancing as well?

Sunny Rodgers ·
opinion

5 Tips for Retailers to Boost Sales, Stay Ahead of Competition

Online stores are becoming larger and more prevalent, threatening the bottom-line for many retailers. What can help pleasure product retailers — both online and in brick-and-mortar stores — shift their methods to increase sales and significance? Here are a few tips I’d like to share.

Sunny Rodgers ·
opinion

4 Tips for Overcoming the Consumer Non-Spending Trend of 2017

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items — tiny homes, upcycling, campervans and co-living concepts.

Sunny Rodgers ·
opinion

4 Tips for Retailers to Heat Up Summer Sales

Ah, summer. The weather starts to heat up and the kids are out of school and pleading to be entertained. This normally makes summer a relatively slow season for retailers.

Sunny Rodgers ·
opinion

4 Tips to Stand Out, Connect With Today’s Shoppers

For many, 2017 was the year of consumer non-spending. Author Ann Patchett even documented her year of no shopping for the New York Times. Many consumers were consciously fitting their lifestyles into popular trends that demanded less material items — tiny homes, upcycling, campervans and co-living concepts.

Sunny Rodgers ·