profile

WIA Profile: Ruth Blair

How did you get into the business?

Inadvertently! I was living in Canada at the time and I hooked up with a small marketing company selling various herbal supplements online. One of the supplements was a penis enlargement pill. Evaluating the best market for such pills inevitably pulled us toward the adult market, and ultimately the online adult industry.

The kind of work I do is able to be done remotely, which in turn allows me to work from wherever I want in the world.

What in your background prepared you for what you are doing now?

Working for Paxum has been a dream come true so far. I adore the people I work with, and I love bringing in new business. Helping new and existing clients to use our services to their best advantage is incredibly satisfying. My background is varied; I was born and raised in England where I worked with animals for a time before landing a position working in the Inheritance Tax division of the Inland Revenue (U.K.’s tax service). During that time I also worked online part-time for NBC’s Talkcity as a chat forum moderator. After moving to Canada I also did a lot of volunteering for the Heart and Stroke Foundation and Habitat for Humanity, assisting with a multitude of office tasks and various fundraising events. Throughout my career I’ve learned how to develop lasting business relationships with both clients and colleagues. Quite frankly I believe that ability, along with consistently delivering the best service possible, are the key assets I bring to my role at Paxum.

What do you see as the challenges of working in the adult online business? How do you overcome them?

I find the same challenges in the adult online industry as one would find in any business; attracting and keeping customers, maintaining good quality service, growing your market reach, branding, and constantly improving your service/product, etc. Besides those obvious challenges, I’d say one of the biggest challenges I have personally faced was being a parent and working in the online adult industry. I don’t mind people knowing what I do for a living, and my daughter has always been aware, but with a child in school where judgments from other parents, teachers, and children can seriously affect normal development, I found I had to be cautious about exposing my line of work. My daughter is now almost 22 though, so thankfully it’s no longer a personal challenge.

Does your work life affect your personal life?

Very much so, but in a good way. The kind of work I do is able to be done remotely, which in turn allows me to work from wherever I want in the world. As long as there is a solid Internet connection where I happen to be, then I can get online and I can work! I’m typing this to you from Mexico, where I currently live on the Riviera Maya. I suppose I have a bit of wanderlust inside me since I do enjoy living in different lands. Thankfully my work gives me that freedom.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
Show More