trends

Mobile Options: Redirect Science

With global mobile data traffic more than doubling for the fourth year in a row, reaching fully 10 percent of all Internet traffic in May 2012, and the number of mobile-connected devices expected to exceed the world’s population by the end of 2012, a solid mobile presence must be a priority for all adult companies desiring to monetize 100 percent of their traffic.

Meet the mobile redirect. A mobile redirect is a snippet of code that automatically detects if visitors are using a mobile device (and what kind, i.e. iPhone, Android, or one of the many ‘not so smart’ phones often found in Europe), and then sends them to the mobile-optimized version of your site. Redirection is completely transparent to the user, with no need for them to remember a second URL.

Mobile redirects are increasingly lucrative because they allow webmasters to reach their mobile audience and to monetize their international mobile traffic.

Mobile Internet users consistently use mobile browsers to search for their desired content. When clicking links, mobile surfers are looking for well designed, easy to navigate, mobile optimized websites. Mobile statistics have proven that mobile users appreciate having all websites that they visit fully adapted to their particular size of mobile screen and as well as the ability to complete any type of purchase or monetary transaction directly from their mobile device.

Mobile redirects are increasingly lucrative because they allow webmasters to reach their mobile audience and to monetize their international mobile traffic. Mobile Internet users who are repeat visitors to specific sites are generally ready to consume. Their decision making process is short as they know exactly what they are looking for when mobile browsing and are more likely to make the purchase quickly.

For those webmasters that are not in the position to optimize their current sites for mobile users, mobile site redirects to a mobile affiliate network are a fast and easy way to monetize current incoming mobile traffic without the costs associated with mobile optimized site development.

A good mobile affiliate network will offer everything from white label solutions to extensive niche content to top international mobile billing services to webmasters who have international mobile traffic to be monetized. Their scripts are generally easy to install, are SEO friendly, (mobile versions are ranked higher when a search is made by a mobile device) and will be compliant with search engine requirements with no danger that redirections might be considered cloaking by Google, Yahoo, Bing, etc.

Traffic quality will always be an important aspect when considering an international mobile affiliate network. The more specific the audience and their originating country, the better the conversions will be. In this case, the quality and variety of the billing solutions offered by the mobile affiliate network are often more important than actual content as there are several international billing solutions available worldwide that are not currently options in the U.S.

Whether you choose to optimize your own sites for mobile surfers, redirect with a leading adult mobile affiliate network, or a combination of the two - with an estimated 50 percent of adult traffic incoming via mobile by 2015, it’s clear that not only is mobile optimization a requirement for the long term success of adult webmasters, but taking advantage of mobile options now might be an opportunity to grab some low hanging fruit.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More