profile

WIA Profile: Jackie White

Jackie White joined CalExotics 20 years ago with a background in banking and the skills and desire to work one-on-one with customers. Now as vice president of sales, White plays a role in many facets of the company’s success as a collaborator involved in CalExotics’ advertising, new product development, private label and marketing, among other departments. Working side by side with CalExotics President and CEO Susan Colvin, White says she’s proud of her professional accomplishments as well as the camaraderie developed among the CalExotics and extended to clients and industry colleagues. In this month’s WIA Woman of the Month spotlight, Jackie White discusses her role and aspirations as part of the veteran CalExotics executive team.

What is your role and responsibility as vice president of sales for California Exotic Novelties?

Being flexible is important, and knowing when and how to adapt to evolving trends has helped me professionally over the years.

I have the perfect job because I have the unique opportunity to work with all the departments here at CalExotics. As the vice president of sales, my main focus is on our customers and sales. I work with an awesome team who make my job seem effortless — most of the time — just kidding! We work hard but the important thing is we work together.

I also get to “dabble” in other areas: advertising, new product development, private label and marketing, to name a few. It’s great because I get a full perspective of our business. I also travel twice a year with Susan Colvin, CalExotics’ president and CEO. We go to China and personally oversee the production of new products and to make sure our quality standards are adhered to. I also attend many industry trade shows and travel globally to meet with customers.

How did you get into the business and how has your previous experience prepared you for your current position?

Like many people in the industry, I was introduced to the industry through a friend of a friend. Now 20 years later, here I sit!

I’ve always been in a customer-oriented position. I love working with people and getting their direct feedback. There is nothing better than the relationships I have formed with people over the years. Believe it or not, I actually have a background in banking. I’m great with numbers. I think that’s what helps me as a sales person, too.

What challenges have you confronted in your career in sales and how have you overcome them?

The ever-changing marketplace has certainly been challenging over the years. Being flexible is important, and knowing when and how to adapt to evolving trends has helped me professionally over the years. Trying new things is challenging, but what is life without a challenge?

What is the most rewarding part of your job?

The people I am fortunate enough to know and become friends with. I will always be a people-person. I know it sounds corny, but it’s true! I love the team at CalExotics, I love working with Susan, and I love our customers and all the wonderful people who work in our industry. Don’t let anyone tell you differently, we have some of the most friendly, hardest working, most dedicated personalities of any industry.

What is your personal motto or mantra that you live by?

My personal mantra is: “Treat people like YOU like to be treated.” It is simple, but true!

What career accomplishment are you most proud of?

I am most proud of being at California Exotic Novelties for 18 years.

What are your plans for 2012 and beyond?

At the beginning of every year I make a list of new goals. You know what’s funny? One of my goals this year was to do more press interviews. Really it was! And here I am, doing one! Thank you XBIZ and WIA for this opportunity. I’m honored that you chose to feature me in the Woman of the Month section.

Additionally I have the professional goal of maximizing sales. One way we are doing this is by reaching out to customers and becoming their “merchandising partner.” This is our companywide goal to work even harder than before to help our customers become successful on the retail level. We are developing merchandising strategies with them and finding ways to help them increase sales. Since I love people and truly desire to help others, this is not only a goal, but something that gives me personal satisfaction.

I also plan on relaxing just a little bit more. A nice vacation someplace warm with fruityumbrella drinks might be in my future ….

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

Show More