opinion

Combatting XXX Spam

The large social networks command an enormous share of consumer interest today, making them an irresistible audience for adult marketers; many of whom, unfortunately, have not exercised a deft touch in their efforts — relying on a churn and burn approach that sacrifices user accounts in the name of expediency and spam-master efficiency — but this shortsighted practice eliminates the prime benefits of the relationship building that is possible via social networks; and is a truly shameful waste of profit potential.

The reason for the trade-off is simple: it takes a significant investment in time and energy to develop and maintain a decent following that can be profitably monetized — making a spam-driven quick buck enough for many shortcut fans, some of whom may just not know any better.

Twitter has been a great resource to the adult industry while other networks have censored and blocked adult.

For that latter group, mainstream social networks don’t want your porn; even if some, such as Twitter, may be tolerant of your responsible adult marketing efforts. You might notice the word “responsible” there, as it’s the key to unlocking mainstream networks, and is not the same thing as posting thousands of explicit porn photos to Pinterest or of adding your affiliate URL to every “Like” post you make.

While adult specific clones such as Pintease.com are springing up, these sites do not have the traffic levels of those they seek to emulate, and although they are a viable traffic source for adult marketers, finding a way to work with the big boys may be the best bet.

Adult social media guru Peter Housley of Naughty Tweet (www.naughtytweet.com), however, recently warned the industry against improper tactics such as buying followers or Twitter trains, saying that it defeats the purpose of social media, diluting its value.

“Twitter has been a great resource to the adult industry while other networks have censored and blocked adult;” Housley explained, adding that Twitter’s rules are simple to follow and notes that “it is our responsibility as an industry to not sabotage ourselves and adhere to the spirit and purpose of social media.”

Housley cites Twitter’s recent lawsuits against web tools and providers that allegedly facilitate the spamming of its members, and also notes that many user accounts are under investigation, and could be suspended or terminated for violating the company’s terms, as other reasons to follow its guidelines (support.twitter.com/forums/26257/entries/18311).

Although each mainstream social media outlet has its own terms and conditions, they all share a prohibition against posting obscene or pornographic images, either in posts or as your profile picture, or in customized user page backgrounds.

Likewise, other prohibited practices typically follow Twitter’s cue; with the buying and selling of user names and followers, unsolicited marketing to other members, as well as reposting of other users’ Tweets as your own, all singled out as against Twitter policy.

Housley also warned against creating or purchasing accounts to gain followers and “using or promoting third-party sites that claim to get you more followers.”

At the end of the day, most mainstream social media sites are seeking to maintain the quality of their site’s user experience, by ensuring organic growth without “cheating” and the offering of acceptable content to users. Play by the rules and you can profit. Take the easy way out, and out is what you’ll get.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
Show More