Setting the Standard — ECN Brings OVO to U.S. Market

"Introducing the new standard.” By now, you’ve likely seen this statement at the top of the white, minimalist ads for OVO. The German manufacturer behind the OVO brand and products is not taking that statement lightly — significant development has gone into every aspect of the collection — from aesthetics to functionality to merchandising.

To back up that assertion, OVO has a stack of international design awards to show for it. To ensure “the new standard” is introduced properly to North America, OVO has teamed with industry leader East Coast News.

Everything about this brand has been very well thought out, the products are outstanding, the packaging is beautiful, and the merchandising options will be something our customers will go crazy for.

The initial OVO release consists of 36 pieces, each in a range of colors. The lineup includes pleasure rings, vibrators, love balls, mini-vibes, lay-ons, bullets and rabbits. All the products were conceived, designed and engineered in Germany with attention to detail, design and quality. Every item is also backed by OVO’s 15-year warranty, and is boxed in clean, white packaging that features a full-color photo of the included item.

Making history, every item in the collection has been honored with the prestigious red dot design award — the only company to receive the recognition on 36 occasions. Previous winners of this award include vacuums from Dyson and vehicles from Mercedes Benz. A monumental achievement for any manufacturer, the fact that it was done by a pleasure product manufacturer is something that everyone in the adult industry can be excited about.

OVO’s point-of-purchase displays also have been honored with international design awards. The pleasure ring counter display received the VISCOM Bronze Medal in the international exhibition — high quality category. The five-tier modular wall display showcases more than 100 items and 24 fully-functional tester units — all of which are included with the display. There is even a built-in, 14” HD monitor to play the accompanying product videos.

“Everything about this brand has been very well thought out,” East Coast News Sales Manager Alan Mandell said. “The products are outstanding, the packaging is beautiful, and the merchandising options will be something our customers will go crazy for. It’s very exciting to be introducing the OVO brand to the market.”

As the nation’s largest adult distributor, East Coast News is equipped to back up the anticipated demand for the OVO line. “We are stocking OVO displays and products at each of our three nationwide warehouses,” Mandell continued. “Representatives from OVO have met with and trained our entire sales team. ECN is 100 percent ready for this launch.”

OVO will be making its public debut at the Las Vegas International Lingerie Show this month, where it will have its own dedicated booth. The entire collection of pleasure products will be on hand, along with the available display units.

The complete OVO lineup is available now from East Coast News.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The Power of Authenticity in Selling Pleasure Products

I’ve been working in the pleasure industry for more than two decades. For a significant chunk of that time, I thought that to be successful in sales, I had to fit a mold. I assumed that selling meant following a formula: say the right things, use the right voice and present myself in a way that was guaranteed to convert.

Kimberly Scott Faubel ·
profile

Dennis DeSantis on Building a Blockbuster Career in Adult Retail

The adult industry and the mainstream Hollywood scene often intersect, and few executives are more familiar with that crossover than Dennis DeSantis.

Ariana Rodriguez ·
profile

'Pleasure Professionals Place' Facebook Group Marks 5 Years of Fostering Connections

Where can you find the pleasure industry’s most tantalizing, trending and relevant conversational banter? For once, we’re not talking about a trade show after-party!

Colleen Godin ·
opinion

How Cannabis Culture Is Reshaping Sexual Wellness, Pleasure

April is a month of celebration: Lovers Day, Earth Day… and 4/20. Once a subculture symbol, “420” has evolved into a movement that bridges cannabis advocacy, wellness and an increasingly vital discussion around sexual health and pleasure.

Ian Kulp ·
profile

WIA Profile: Holly Corbella

Even during last year’s retail slump, the adult home party business continued to rock and roll — at least in New Jersey. Just ask Holly Corbella. Based in the Garden State, Corbella is the founder, CEO and lead party planner for Parties by Bellas, an intimate, in-home sex toy event company focusing on creating budget-friendly home parties for women on the East Coast.

Women In Adult ·
profile

Friday Bae Founder Benoit Palix Discusses Brand's Gen Z Focus

French sexual wellness brand Friday Bae is aiming to disrupt the market with its genderfluid, inclusive pleasure products. With bright pops of color for Gen Z and millennials to swoon over, Friday Bae is merging creativity and education for fans, dubbed the “Bae Squad.”

Namma Karp ·
profile

Self Serve's Matie Fricker on Promoting Sex-Positivity in Albuquerque

For 18 years, Self Serve has been providing a sex-positive space for adult toys and resources to folks in Albuquerque, New Mexico. The story behind its success is all about making connections: connecting with your passion, with your business partner, with your customers, with your staff and with your community.

Justin Goodrum ·
opinion

Why Inclusivity in the Pleasure Industry Is More Important Than Ever

2025 has kicked off with a series of unsettling events. Tension and anxiety are high across North America as the unknown impact of tariffs, climate change and attacks on human rights loom ominously. In times of unrest, seeking pleasure is not frivolity but necessity.

Sarah Tomchesson ·
opinion

2025's Top Tech Trends That Adult Retailers Should Know About

I just got back from the National Retail Federation’s Annual Convention & Expo, also known as “Retail’s Big Show,” where I walked the floor, sat in on key panels, talked with industry experts and influencers, and did my best to sift through the b.s. so I could report back to you all on the things you need to care about.

Sean Quinn ·
opinion

Understanding the Importance of Graphic Design in Sexual Wellness Social Media Marketing

In the world of social media, graphic design is more than just making things look visually appealing — it’s a vital tool in shaping and maintaining a brand’s identity. Your social media is your storefront, so aesthetics mean everything.

Hannah McManus ·
Show More