profile

Renewed Dedication: Joy Hollywood Gets Back on Track

Joy Hollywood was launched in 2004, however is set to make major moves this year with Kim Gordon as executive director. Launched by her father, industry vet Keith Gordon and his partners, Joy Hollywood now serves online retailers as a drop-ship distributor.

“Our company principle is that we all work as a team, everyone wears the hats of five people, we’re a family here and we’re a team and we get work done,” Kimberley Gordon says. “As anyone familiar with Joy Hollywood knows, there was a change in management. I came from the East Coast and cleaned up our business, and am now focused on bringing on more accounts until we become what we know what we can be.”

Our company principle is that we all work as a team, everyone wears the hats of five people, we’re a family here and we’re a team and we get work done.

Kimberley Gordon joined her father’s company on the East Coast right out of high school to work in sales. After a stint in college, she returned to the industry — however, this time on the West Coast to take over Joy Hollywood’s operations.

“The first two years of me at Joy Hollywood, I decided that after I got Joy Hollywood working like clockwork and revamped the company that I would get into the buyer aspect,” Gordon said. “My blueprint is that I’m buying by category — covering each category each week and keep growing our selection.”

As of right now, Gordon says Joy Hollywood is carrying more than 20 manufacturers with more on the way.

Among the items distributed by Joy Hollywood is the Joyful Pleasure range of glass pleasure products. Although under the same ownership as Joy Hollywood, Gordon says Joyful Pleasure is an entirely separate entity that’s one of the distributor’s main collections.

Joy Hollywood, however, will exclusively distribute the Score’s line of lingerie, which was exhibited at the spring edition of the International Lingerie Show in Las Vegas in April.

“We are (also) in the works of getting Bizarre Video back up and running,” Gordon said. “It will be an interesting company to have under our roof, growing with each quarter.”

While picking up more online affiliates, Joy Hollywood also recently expanded its drop-shipping to include Canada.

“I would like to stress that we wouldn’t be here today if it wasn’t for our team,” Gordon said. “I’ve never seen anybody put as much effort as the team we have now.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

Show More