opinion

Is Pornography A "Legitimate" Business?

I read a news article the other day that questioned the "legitimacy" of the online porn business, and it started me thinking about the meaning of the word ‘legitimate,’ the validity of the author’s statements, and the value that mainstream society places on "legitimacy."

The article in question, "How Big Is Porn?" by Dan Ackman (which ran last year at Forbes.com), carefully examined the overall size of the adult entertainment market, and compared it to various ‘legitimate’ sectors of the overall entertainment industry. While I agreed with most of the findings presented in this article, I could not help but notice the repeated use of the "L word" – 6 times by my count.

The stratification of market segments based upon a politically correct perception of ‘good’ and ‘bad’ is not unique to this article, but reflects a feeling that everyone involved in our business has encountered at one time or another: that we as an industry are somehow less relevant (at best), and in some cases, downright ‘evil’ in comparison to the more ‘mainstream’ world.

This is something that I personally find difficult to come to terms with, as it is a judgment call all too often made by the same hypocrites who fuel our billion-dollar industry. We are marginalized and even vilified for providing pleasure and entertainment by the same people who look the other way when "big business" blows holes in the earth’s ozone layer and poisons the air we breathe, and the water we drink - yet those companies are considered ‘legitimate’ while we are seen as ‘illegitimate’ because we (gasp!) dare to display beautiful men and women in the way that God created them. Something is VERY wrong here, but I digress…

The Meaning of the Word "Legitimate"
The American Heritage Dictionary of the English Language, 4th Edition, defines "legitimate" as:

1. Being in compliance with the law; lawful: a legitimate business.
2. Being in accordance with established or accepted patterns and standards: legitimate advertising practices.
3. Based on logical reasoning; reasonable: a legitimate solution to the problem.
4. Authentic; genuine: a legitimate complaint.
5. Born of legally married parents: legitimate issue.
6. Of, relating to, or ruling by hereditary right: a legitimate monarch.
7. Of or relating to drama of high professional quality that excludes burlesque, vaudeville, and some forms of musical comedy: the legitimate theater.

Let’s take a closer look at these seven definitions and see how they apply to the adult entertainment business:

1. Being in compliance with the law; lawful: While there are many people who (for a variety of reasons) would like to see pornography outlawed, the fact remains that there are indeed many businesses that provide sexually oriented materials to consenting adults, and that willingly do so within the confines of the law.

2. Being in accordance with established or accepted patterns and standards: Whether or not they are actually ‘accepted’ is today’s topic of debate, but the practice of providing adults with erotica predates Guttenberg, and as such should be considered "established."

3. Based on logical reasoning; reasonable: while I cannot easily relate ‘logical reasoning’ to pornography, the assumption that people will be interested in, and wish to learn more about, the most beautiful, spiritual, natural, and personal act that two people can engage in is reasonable, and for many, this interest is expressed in their exploration of pornography.

4. Authentic; genuine: while the subject of how "Authentic or genuine" porn is can be debated when much of the material features silicon enhanced, cookie-cutter "Barbie Dolls" wearing a fake cum-encrusted smile, an equal or greater amount of content (such as amateur erotica) features models who are as ‘real’ as it gets! ‘Cartoon’ representations of fairies being violated by demons are one example of how pornography can fall under the definition of ‘burlesque’ – and therefore be considered ‘illegitimate.’

5. Born of legally married parents: well, you’ve likely got many of us with that one, but all kidding aside, this definition, as well as no. 6, "Of, relating to, or ruling by hereditary right" is inapplicable to the business.

7. Of or relating to drama of high professional quality that excludes burlesque, vaudeville, and some forms of musical comedy: Finally, this definition does exclude a large amount of popular pornography from being considered ‘legitimate’ due to it’s lighthearted and trivial nature. ‘Cartoon’ representations of fairies being violated by demons are one easy example of how pornography can fall under the definition of ‘burlesque’ – and therefore be considered ‘illegitimate.’ Other forms of pornography, however, such as fine-art erotica, and even hardcore, but accurately depicted intercourse (what is more dramatic than real sex?), could also be considered as being ‘legitimate’ under this definition.

So there you have it: out of 7 authoritative definitions for the word ‘legitimate,’ 5 can be directly applied to pornography, and when objectively evaluated, most impartial people would have to conclude that yes, indeed, pornography is legitimate, and so too (by extension) is the business of providing it... Now don't you feel better? ~ Stephen

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Outlook 2026: Industry Execs Weigh In on Strategy, Monetization and Risk

The adult industry enters 2026 at a moment of concentrated change. Over the past year, the sector’s evolution has accelerated. Creators have become full-scale businesses, managing branding, compliance, distribution and community under intensifying competition. Studios and platforms are refining production and business models in response to pressures ranging from regulatory mandates to shifting consumer preferences.

Jackie Backman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How Platforms Can Tap AI to Moderate Content at Scale

Every day, billions of posts, images and videos are uploaded to platforms like Facebook, Instagram, TikTok and X. As social media has grown, so has the amount of content that must be reviewed — including hate speech, misinformation, deepfakes, violent material and coordinated manipulation campaigns.

Christoph Hermes ·
opinion

How AI-Powered Loss Prevention Can Help Your Store

Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines of sight, waited for quotes, then coordinated with a contractor to install everything. It cost thousands — and by the time I left that position, the system still wasn’t fully operational.

Zondre Watson ·
opinion

What DSA and GDPR Enforcement Means for Adult Platforms

Adult platforms have never been more visible to regulators than they are right now. For years, the industry operated in a gray zone: enormous traffic, massive data volume and minimal oversight. Those days are over.

Corey D. Silverstein ·
opinion

5 Product Trends Retail Buyers Should Bet On in 2026

In 2026, expect consumers to prioritize one thing above all else: comfort.

Sunny Rodgers ·
opinion

Making the Case for Network Tokens in Recurring Billing

A declined transaction isn’t just a technical error; it’s lost revenue you fought hard to earn. But here’s some good news for adult merchants: The same technology that helps the world’s largest subscription services smoothly process millions of monthly subscriptions is now available to you as well.

Jonathan Corona ·
opinion

Exploring the Shift Toward Pleasure Products Designed for All Bodies

The last few years have seen a positive change in our industry, as more brands and innovators are finally prioritizing accessibility. Whether they call it inclusive design, adaptive pleasure or accessible intimacy, the aim remains the same: Pleasure should be accessible to everyone, including people with limited mobility or physical disabilities.

Alexandra Bouchard ·
opinion

Navigating Age Verification Laws Without Disrupting Revenue

With age verification laws now firmly in place across multiple markets, merchants are asking practical questions: How is this affecting traffic? What happens during onboarding? Which approaches are proving workable in real payment flows?

Cathy Beardsley ·
opinion

How January Retail Sales Prime the Pump for Valentine's Day

January may look quiet on paper, but anyone who has worked in a pleasure store knows that the first month of the year has a very particular energy.

Rin Musick ·
Show More