Dev Depot: Ghost, Open Source Blog Publishing

Calling itself “a beautifully designed platform dedicated to one thing: Publishing,” Ghost (www.ghost.org) is an Open Source application that allows users to easily create and publish a blog, with tools that make it fun to do. “It’s simple, elegant, and designed so that you can spend less time making your blog work and more time blogging.”

Its publisher explains that Ghost is a responsive web application that works fully on all devices — not just moderating comments or token functionality — with Ghost, the whole system is cross-platform compatible.

Ghost differs by being built entirely with JavaScript — representing a more tech-forward architecture than the more commonly used PHP-based systems, such as WordPress.

Boasting “the best writing experience on the web,” Ghost has an incredibly simple concept for writing, where users type into a Markdown box on the left and immediately see a preview of what the post will look like on the right, rendered in HTML with a multitude of formatting styles.

Fully customizable themes, plugins and dashboard allow users to work they way they want to, and to add their own functionality. The MIT license imposes no restrictions and a hosted version including all the bells, whistles, themes and plugins, along with extras such as auto updates and backups, is in the works.

Prior to its public launch in mid-October, Ghost was only available to its 6,000 initial Kickstarter supporters, who paid for the project’s financing via the crowdfunding service.

With a year of initial development time behind it, Ghost’s basic premise is to serve as a simple blogging platform, rather than go the way of some of its bloated competitors, such as WordPress, which have morphed into fully featured content management systems (CMS) that are suitable for creating many types of websites.

But Ghost represents much more than just a publishing platform that is lightweight by virtue of offering fewer features and more limitations than its competitors. Ghost differs by being built entirely with JavaScript — representing a more tech-forward architecture than the more commonly used PHP-based systems, such as WordPress.

According to Ghost creator John O’Nolan, every technology has an expiration date.

“Great technologists believe in the right tool for the job, but the fact remains that the relevancy of a technology is what tends to fade over time as technology re-invents itself at a faster pace each year,” O’Nolan stated. “Right now the leading Open Source new media publishing projects are driven by PHP communities. It’s easy to see why, with a well-established and vibrant ecosystem, the PHP community is strong.”

O’Nolan notes, however, that PHP has its limitations and other technologies beat it.

“One technology that we have seen be revisited countless times over the years is the intersection of two very powerful innovations for the web: Server-Side JavaScript, which now generally takes the form of Node.js and Client-Side JavaScript, which [is] largely responsible for interactivity on the web for more than a decade [including] jQuery).”

Using JavaScript allows Ghost to access rapidly growing communities, while making the project accessible to other developmental teams, such as Ruby on Rails and Python, which have little interest in supporting “old guard” PHP projects.

If you are the type of adult site developer always seeking the latest thing, or simply want to move beyond PHP, then Ghost may be it.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More