opinion

Smooth Sailing for the Webcam Market

Many who look at the webcam business think they have a good grasp on it and expect only small changes in the near future, but several insiders were willing to point out some significant new perspectives that are already taking shape and will likely flourish as 2014 moves along.

“The webcam market is going to continue growing very rapidly in 2014,” said one source who asked to remain nameless. “More companies like ours, studios and individual models will find ways to work together to provide live content across all platforms — the days of a solo girl with a cam in her members area or a site that only shows live webcam content are likely going to give way to a lot more sites that integrate live and prerecorded content into a hybrid business model. That way customers can dictate their own terms — allowing monthly subscriptions, tokens, one clicks and virtually any other avenue of monetization, so that customers can get the content they want, exactly the way they want it.”

Cams and dating will continue to be strong sellers for the foreseeable future, we are starting to see many of the mainstream affiliate networks choosing to have cams and adult dating offers within their networks. -Wizzo of JuicyAds

Others pointed out that freemium marketing is continuing to gain traction in just about every sector of digital commerce, with cams hardly being an exception.

“Freemium marketing will continue to extend its reach and we’ll see more and more free cams funded by tips or gifts with less and less pay per minute business being done,” said one executive. “That allows the sites to draw massive traffic from freeloaders and grants real buyers celebrity status beyond the per minute enjoyment of a private show.”

From a traffic perspective, webcams may also have access to entirely new sources of potential customers.

‘Cams and dating will continue to be strong sellers for the foreseeable future,” said Wizzo of JuicyAds. “We are starting to see many of the mainstream affiliate networks choosing to have cams and adult dating offers within their networks. As that trend gains momentum whole new markets may emerge which were previously prohibited traffic sources for many site owners.”

The biggest model site news at the tail end of 2013 may also become a driving factor in the way webcam models manage their personas during the coming year.

“Models will take much more control over their own webcam offerings in 2014 with a lot less need for the infrastructure that cam sites provide thanks to ModelCentro.com,” said Stan of AdultCentro.com. “Now models can build their own sites, manage their own portfolios and profit from their webcam shows with zero investment for a small fraction of the profits. The existing ways webcam sites can provide customers will continue to be important, but with Model Centro now available as a parallel revenue stream, things are about to heat up for models who are able to hold the attention of their audience effectively.”

One thing seems abundantly clear from the execs contacted for this story, nobody plans to wait around to see what happens. 2014 may be a year of much bigger changes than outsiders expect as technologies, business models, mobile platforms, social media, mainstream traffic sources, billing options and direct marketing become more integrated. The concept of a webcam company or cam site is quickly giving way to live content available virtually everywhere as seamlessly as prerecorded video has already become.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
Show More