opinion

Hosting Talk: When ‘Progressive’ Isn’t Quite Enough

While the adult entertainment industry has long enjoyed a reputation for being “tech-forward,” it’s surprising to see so many top adult content sites relying on progressive download, a video delivery method long denounced by the likes of YouTube and Netflix. Progressive download not only dramatically inhibits a pleasurable viewer experience (want to fast forward to the money shot? Sorry, you can’t!) but it also significantly affects your bottom line.

Adaptive bitrate streaming is the new buzz term and is the recommended alternative to antiquated delivery methods. But it’s common for content owners to believe offering this kind of viewing experience is beyond their financial and technical scope – a conversation I keep having with colleagues both in and out of adult. Quite simply, it’s not.

Files transferred by way of adaptive streaming also present a far more difficult target for online content pirates, who tend to gravitate to sites that offer downloadable full-length scenes.

There are some industry leaders who have considered and embraced adaptive bit rate streaming – but it’s important to recognize the differences between it and progressive download. You might find that your videos aren’t playing via true streaming technology.

You can recognize a progressive download instantly. If you see the play bar loading in chunks (no matter how fast or slow), it’s progressive. This means your, the viewer’s, computer is downloading the video file onto your desktop, wasting time and bandwidth while enabling content sharing and piracy. There is a core user population that prefers progressive downloading primarily due to the fact that they’re left with a local copy of the video on their hard drive. Plus, progressive download won’t let you skip to the good part until it’s ready.

Adaptive streaming is the approach of choice for mainstream heavyweights like Netflix, Amazon Prime and YouTube, meaning that it is increasingly the method that end users are accustomed to – and ultimately will expect from any video-focused site or service. In this day and age, with the reliability, response and quality of streaming media – and the ever-increasing amount of mobile device use on the consumer end – larger, high-definition videos chew up drive space much more quickly than did the compressed, short-run video clips of yesteryear.

Files transferred by way of adaptive streaming also present a far more difficult target for online content pirates, who tend to gravitate to sites that offer downloadable full-length scenes. Obviously, the ability to easily download and save a file also affords users an easy way to redistribute your content on tube sites, file lockers and other common sources of pirated content. For an industry in which many site owners and content producers identify piracy as the No. 1 problem facing the industry, it’s incredible that so many site operators haven’t addressed the obvious vulnerability that downloadable files present. It’s like complaining that your house keeps getting broken when you leave your front door wide open.

Since adaptive bitrate streaming consumes bandwidth only for the portion of the video that the user watches, as opposed to delivering the entire file, it substantially reduces bandwidth cost on top of its benefits as a deterrent to piracy and file-sharing. This is particularly true with respect to adult videos, as it is well-established that adult video viewers often skip forward and back regularly as they watch, bypassing portions of scenes or sex acts that don’t interest them – or leaping forward to the so-called “money shot.” Some users will fire up a full scene, but watch only a minute or two before moving on, an incredible waste of resources (and money) when watched via progressive download.

Companies typically consider adaptive bitrate streaming to be far more complex technology than a lot of adult site operators (and hosting services, for that matter) are used to, and I find that business owners are hesitant to commit to something they perceive as expensive and potentially complicated. These concerns, while reasonable on their face, are simply outdated and moot at this point.

Offering a Netflix experience is now possible no matter where you host thanks to software we’ve created that can be implemented into any existing hosting plan. Called Media Commander, this program is a user-friendly and convenient means of making the leap from progressive downloading to adaptive bitrate. It’s “copy and paste” approach lets site operators publish content in a format that supports JWPlayer, FlowPlayer, Silverlight and more. And with real-time reporting, advanced security features, and industry-wide CMS compatibility, Media Commander can truly change the way you run your websites.

So at this point – especially with products like Media Commander on the market – there’s no excuse for progressive download to be an industry norm. If you operate video-heavy sites and haven’t made the switch, the iron is hot. After all, the market won’t wait for you to come on board. It’ll keep on rolling, as it historically does, and you certainly don’t want to be left behind.

Steven Daris is CEO and co-founder of Red Apple Media (RedAppleMedia.com), a managed hosting, ecommerce and video streaming solutions provider.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More