educational

Understanding the German Live Cam Biz

Germany is one of the worldwide top markets when it comes to traffic and profits in the adult industry. The most profitable services these days are webcams and dating.

When it comes to webcam business, a lot of things have changed the past years. But on the other hand a lot of things are still the same as in the early days.

Don't get me wrong — I think free cam sites are great. Users have the option to do a “testride” first before spending more. But it doesn’t seem that this is something German users want.

Germany doesn’t have a porn star scene. For whatever reason, German consumers don’t like the “high-glossy” porn star. You would never meet such a performer, let’s say in a local bakery or in the line at the checkout in a supermarket.

In reality “amateurs” dominate the German scene. Amateurs are producing their own contents, uploading them to different amateur sites and working in front of webcams. A lot of them are producing content with their fans. The fan has the option to meet his favorite performer, fuck her and the only thing he needs to do is signing an agreement that the performer is allowed to use the video material.

In Germany consumers prefer amateurs — a person, who could be your neighbor, who could stand right behind you at the checkout or could be seen on a university campus.

More than 95 percent of the 15,000-plus chat hosts working with us are working from home, and a lot of them are well known within the user base. And many times, users recognize if hosts are sending from home or if they’re located in a studio.

But that’s not the only case why X-Visit.net prefers hosts working from home. Currently we are focused on the German-speaking market but the majority of cam studios are based in Eastern Europe or Latin America. So we wouldn’t get enough models speaking the German language properly.

Working with hosts directly provides another big advantage for us. We are able to motivate them. And I am not just talking about the revshare they are getting for chatting with clients.

I have seen a lot of studio performers look bored when consumers enter their room. They are not motivated enough, earning a lousy fixed salary and are expected to do a mega-performance in front of the cam, encouraging clients to provide tips or enter a private session.

We don’t want that; we want to provide an amazing experience to every single customer.

He should fall in love with the performer and come back for more. That’s the reason why we pay bonuses to performers depending on several factors. Holding time per-chat session, user rating after the chat and many more.

Of course this means more administrational work for us, but in the end it’s totally worth it.

There are different billing scenarios, depending by country. Just in our three main markets we are offering 15-plus different billing methods because users have their own preferences.

Some consumers don’t even have a credit card, but they want to pay. And believe me, the credit card penetration is way beyond compared to the penetration in the U.S. Such users have a lot of alternative options to pay.

If they can’t or don’t want to use credit card we offer direct debit. If they don’t want direct debit they can use pay safe card or even dial a 0900 premium number, where they pay a certain amount per minute.

Having said that, we all love to collect user data. Once you have their email you can send them interesting information about your product. But a lot of people prefer to remain anonymous. They don’t like to provide their email address or any billing information.

So we offer consumers the option to join our site and chat with hosts via a 0900 premium number. They simply call that number and get a computer-generated code which they have to enter on the website and as long as they don’t hang up, they can chat with all the performers they want.

If we wouldn’t offer that kind of billing system we would lose a huge amount of our revenue. We hate to offer it but we have to accept that there is a certain audience who prefer it.

But it’s not just about the complex billing infrastructure we have. Every website in the adult space has to deal with chargebacks.

Christian Kreul is senior sales manager at Visit-X.net, one of the largest webcam platforms in Germany, Austria and Switzerland. The company was launched in 1999.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More