trends

In 2015 Paysites Focus on the Hunt for Traffic Sources

The adult membership website model made a long list of webmasters rich in the 1990s and 2000s. But in recent years, the paysite sector has become increasingly challenging. Paysites find themselves competing with everything from free adult sites to webcam sites, which have turned out to be one of the most lucrative sectors of the adult entertainment industry. Nonetheless, some webmasters continue to turn profits with the membership paysite model. And in 2015, paysite trends to watch out for range from increased mobile/wireless optimization to an abundance of niche marketing to more inclusion of micropayments.

Sarah Jayne Anderson, affiliate manager for Larry Flynt’s HustlerCash.com, stressed that in 2015, webmasters’ marketing challenge goes beyond simply making their content more mobile-friendly — they will need to proactively take a multi-device approach.

In 2015, niche-specific paysites that have something special to offer will have a competitive advantage in the paysite market, [T]here is now an expectation, especially from younger consumers, that content should be free. -Peter Acworth, founder and CEO of the BDSM giant Kink.com.

Consumers, Anderson predicted, will use multiple devices in 2015: Someone viewing content on a desktop in the morning might be viewing content on a smartphone in the afternoon or evening, and paysites will need to take all of those devices into consideration in 2015.

“As an industry, we should pay attention to how virtual media consumers are increasingly expecting a seamless experience between their devices,” Anderson asserted. “For example, if I started watching a movie on Netflix on my desktop and then stopped and moved to my tablet, phone or even Roku, the account will remember where I left off with the movie. Mainstream leaders aren’t treating their customers as desktop versus mobile: they know the same customer moves between devices on the one account, and increasingly, so will (the adult industry). The better we take that into account now, the easier it will be to stay relevant.”

2014 was a year in which niche marketing played an important role in the adult paysite sector. Many webmasters, realizing how plentiful standard vanilla heterosexual erotica is on membership sites, catered to specific niches. RagingStallion.com and NakedSword.com continued to be leaders in the gay market, and Pridebucks.com maintained its portfolio of high-quality gay paysites. Other niche-minded webmasters catered to anything from MILFs and cougars to BBWs to BDSM. And paysites that were niche-driven in 2014 will continue to be niche-driven in 2015.

Peter Acworth, founder and CEO of the BDSM giant Kink.com, asserted that in 2015, niche-specific paysites that have something special to offer will have a competitive advantage in the paysite market.

“The business continues to be affected by the fact that there is now an expectation, especially from younger consumers, that content should be free,” Acworth observed. “I think the tight niches of the Kink.com suite are somewhat protected by their uniqueness in their tight niches. We aim to continue to stay in those tight niches as a result. We are also moving to a new content distribution platform in early 2015, which will allow us to repackage and bundle our portfolio arbitrarily based on tags or other attributes of shoots, and thus, better optimize conversions from incoming traffic.”

Acworth added: “The paysite membership business continues to be tough. I think you’ll see companies focusing on better analyzing their data to optimize their traffic buying and using content to leverage sales of other products and services.”

In 2014, adult content provider Webmaster Central cited a 34 percent increase in activity for the BBW niche. And Webmaster Central CEO Andy Alvarez predicted that niche content will continue to reach its select audience in 2015.

“Having very specific niche sites is a great way to capture a member base that is not being satisfied on megasites,” Alvarez explained. “I think BDSM will continue to be a hugely popular niche. Our amateur/reality content was the most searched type of content at Webmaster Central. We have built many amateur niche sites for our clients.”

Although micropayments have been popular in mainstream e-commerce, their potential for adult e-commerce has been hotly debated among paysite owners. But Alvarez said that webmasters should not rule out micropayments as an option in 2015.

“The paysite model will continue to evolve in the face of the tube sites,” Alvarez said. “The hottest trends specific to paysites are smaller micropayments for additional upgrade services and content such as Webmaster Central. We are seeing many customers using Webmaster Central as a one-click upsell, which allows them to charge less on the monthly membership and still make more money.”

In 2015, the adult industry will no doubt see many webmasters becoming even more aggressive in their mobile/wireless promotions. And Alvarez said that the days of webmasters being able to thrive without mobile traffic are over. “I think mobile sites will be the rule and PC-oriented paysites will be the exception,” Alvarez explained. “Almost 50 percent of our traffic now comes from mobile devices. That trend is not changing.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
opinion

How to Master Team Dynamics for Business Success

Having the right team in place is everything. Whether getting a startup off the ground and thriving, or safeguarding an established company, the right — or wrong — people can mean the difference between a successful venture and a failed dream.

Juicy Jay ·
opinion

Eight Steps to Fast-Track AI Site Approval for Processing

Artificial intelligence is a hot topic these days. AI technology is speeding up the way we do business across all industries and offers numerous benefits, from automating processes to increasing efficiency and scalability.

Cathy Beardsley ·
opinion

How to Secure High-Risk Transactions With Network Tokenization

Ensuring the security of data as it moves through digital channels is the foundation of safe transactions, and crucial for your success. If your business can’t secure transactions, you’re exposed to myriad processing traumas.

Jonathan Corona ·
profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
Show More