educational

Do You Have A Leak?

Homeowners learn quickly to make sure that all windows, doors and other possible gaps are plugged to avoid high utility bills caused by air-conditioning or heat leaks in extreme weather conditions. Webmasters – well, webmasters aren’t always so quick to do the same as far as their websites are concerned.

Aside from traffic leaks like improperly targeted niches, 404s – and other topics probably best saved for a Newbie Basics 101 type instructional – one of the biggest ways that today’s webmaster is losing money is by not doing anything with their International traffic.

According to the most recent statistics available by Global Internet Statistics site, GLReach.com, the global population was 649 million. As surprising as that figure might be, what’s even more amazing is that only 35.2% of those users speak English. The US, Canada, Australia and the UK have already pretty much reached their peak levels, due to the adaptation of computers and Internet services in those countries early on, but even those countries aren’t limited to English-speaking only surfers. According to the May 2002 Nielsen/NetRatings statistics, there were 165.2 million Americans online, yet 45 million Americans did not speak English at home.

As broadband becomes more available worldwide, users will continue to jump on the Internet and those users will begin to demand more sites in their language – and more sites that can process their purchases in their currency and in the methods that they are most comfortable using. So what other countries and languages should you be optimizing in order to take advantage of this huge influx in non-English speaking ‘Netizens? GLReach.com shows that the up-and-coming Top 5 of languages coming in just behind English are Spanish (with 26.7 million users), Chinese (2 million), Czech (1.45 million), French (1.4 million) and German (1.2 million). According to the most recent linguistic Census Report, of the 4.1 million Asians living in the world today, only 56% said that they “did not speaking English [very well]” and another 35% were linguistically isolated, speaking only their own language.

Language aside – many surfers outside North America are hungry for more Internet-based content, including adult-oriented content. Despite the European reputation for not having or using credit cards the way that American surfers are accustomed to doing, they do make purchases online, surf for porn and buy memberships just like we do. They just do things differently with their own cultural quirks and preferences. Knowing what “makes them tick” goes a long way to making sure you’ve got the right content and the proper cultural version of the niches that you’re offering, but there’s a lot more involved in actually making – and retaining – the sale.

Unless you speak all of these languages or know someone who lives in those countries who can help you find out how to linguistically and culturally target your audience – and can hire experienced legal counsel for each country, you’re kind of stuck. Getting your sites translated and hiring proper staff can be quite expensive – not every webmaster can afford to just jump right into global marketing without batting an eyelash.

The “traffic leak” for many webmasters comes when they filter off their traffic using a free script or program and just send all of their non-English speaking traffic off to a dialer, a circle jerk or other low-profit type program. Just as surfers around the world are beginning to demand more in the way of targeted content – webmasters should expect more when it comes to making money off of their global traffic. Settling for per-minute charges, click-thru banner rates or other non-credit card methods more common to American marketers, webmasters should look for other opportunities. Today there are several globally based companies that offer fresh solutions for webmasters who want to make real money from their foreign traffic.

The mission of SEXMoney.com, a global affiliate program, is to take the guesswork out of global marketing. The program offers sites in multiple languages (25 at the time of this writing), over 70 culturally-specific niches and offers potential customers 7 different payment methods, increasing the “comfort zone” and ultimately your International conversion ratio. Webmasters need only to cut-and-paste a simple re-direction code into their header tags to take advantage of the automatic browser language/IP-detection filtering process, or use language/country targeted banners and text links, depending upon individual preference. Because of their longtime experience in the European market, the average member retention is 5.8 months across the board and affiliates make 50-70% lifetime recurring.

For more information on how to join and use this revolutionary program, please visit www.sexmoney.com or contact our sales department directly via sales@sexmoney.com.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
profile

WIA: Sara Edwards on Evolving Clip Culture and Creator Empowerment

Though she works behind the scenes, Sara Edwards has had a front-row seat to the evolution of adult content creation. Having been immersed in the sector since 1995, she has a unique perspective on the industry.

Jackie Backman ·
profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
Show More