opinion

How to Optimize Affiliate Traffic Globally

Affiliate programs have become a major driver of revenue in an e-commerce market, which, according to Statista, is expected to grow by 13.8 percent in 2016.

Many companies spend time and resources to expand their market and actively promote it across borders. However, often the importance of a broad global context for your affiliates is overlooked.

By localizing the user experience, ensuring an optimal interaction with your content and products, and by offering alternative international payment solutions, you will broaden the spectrum of what traffic your affiliate can send to your site and make it easier for customers to make a purchase when the traffic accesses your website.

Could you say that you have a truly global, cross-border affiliate strategy that takes into consideration issues such as regulations, search strategies, currency exchange rates, local culture and preferences?

Here are some of the ways you can increase your conversion rates from your affiliate traffic:

Check the Origin

The whole purpose of your affiliate program is to receive traffic that is different from what you generate yourself. That being said, extra traffic is of no use if you cannot convert it into sales.

Analyzing and understanding the traffic you receive from your affiliates is one of the key points for your conversion ratio. Track the traffic received from each affiliate and analyze it. This information is easy to find within your web statistics. This will help you determine if you’re prepared for this traffic — indeed, do you want that traffic at all? Are the countries included in your marketing plan? Are you routing the right content and reflecting local preferences to the source of that traffic? If you ship physical items, are you able to fulfill and ship those items efficiently?

It’s important to understand the needs for which the origin of the traffic has originated! You also need to understand that a high-growth market may not necessarily mean the traffic will convert at that same rate. Other things to take into consideration include demand for your product or service, brand recognition, Internet and mobile device penetration and the quality of potential affiliate partners in the country.

Make It Local

As they say, “When in Rome ….” Consumers respond better if you appear to speak their language. This includes, but is not limited to, translating your content to the applicable language, using the phraseology of a native speaker and displaying the local currency during the payment process.

A few strategically placed sentences and modifications may be enough to bridge the language or cultural barrier. For example, it has been found that banner ads work better in Japan than text links. So do your research on local customs and quirks of markets you’d like traffic from. These little tweaks could increase the time this traffic spends on your site and result in higher conversion ratios.

Geo IP technology makes it easy to cater to different geographic locations on country or city level. Affiliates like this, since it makes it easier for them to promote and is more profitable.

Offer Options

Once they get to the payment page, don’t lose them! Continue what you started and implement further localization by adding local payment options. While in North America the most commonly used payment method is credit cards, this method isn’t so frequently used in the rest of the world.

Up to 30 percent of international traffic does not convert well with credit cards and the sale is lost in the process because credit cards are not the primary or the preferred method of payment in that market.

Include payment options such as SEPA, mobile, local direct debit, pre-paid cards, and bank and credit transfers to strengthen the possibility of increasing your international revenue. Collecting or aggregating payment service providers companies such as 2000Charge.com can help you accept purchases made with alternative payment methods that are local to the end user.

By providing the end user the comfort of paying with a local method that they are familiar with, you and your affiliates can tap into a market you otherwise could not convert with only traditional payment methods. This will not only increase your sales but also earn the trust of your new customer.

Give Support

Customers want to feel like they can get help when they need it, so don’t forget to display local language support options since you want to maintain the trust that you’ve built with the customer to continue through the payment process.

Get Help

If trying to implement a global plan now seems too daunting to do in-house, there are many amazing programs out there that specialize in getting your affiliate program going.

A mobile traffic solution company such as Affil4you.com can assist with monetization and optimize your international traffic to be more productive using the tools and business relationships they’ve built over several years. Such a resource can customize a solution for you without little to no commitment or upfront cost.

By localizing the user experience, ensuring an optimal interaction with your content and products, and by offering alternative international payment solutions, you will broaden the spectrum of what traffic your affiliate can send to your site and make it easier for customers to make a purchase when the traffic accesses your website.

Having these in place would make an affiliate more likely to promote your product because of the diversity of which is offered in the affiliate program, and the higher potential for actual conversions.

Ines Kring is COO of 2000Charge, which provides a simple, secure and flexible global payment solution that covers cross-border, multi-currency and multi-lingual purchasing environments.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
opinion

Reinventing Intimacy: A Look at AI's Implications for Adult Platforms

The adult industry has long revolved around delivering pleasure and entertainment, but now it’s moving into new territory: intimacy, connection and emotional fulfillment. And AI companions are at the forefront of that shift.

Daniel Keating ·
profile

WIA: Sara Edwards on Evolving Clip Culture and Creator Empowerment

Though she works behind the scenes, Sara Edwards has had a front-row seat to the evolution of adult content creation. Having been immersed in the sector since 1995, she has a unique perspective on the industry.

Jackie Backman ·
profile

Segpay Marks 20 Years of High-Risk Triumphs

Payment processors are behind-the-scenes players in the world of ecommerce, yet their role is critical. Ensuring secure, seamless transactions while navigating a rapidly changing regulatory landscape requires both technological expertise and business acumen.

Jackie Backman ·
opinion

The SCREEN Test: How to Prepare for Federal Age Verification

For those who are counting, there are now 20 enacted state laws in the United States requiring age verification for viewing online adult content, plus numerous proposed laws in the works. This ongoing barrage has been exhausting for many in the adult industry — and it may be about to escalate in the form of a potential new AV law, this time at the federal level.

Corey D. Silverstein ·
Show More