Understanding Style Options, Proper Fit Is Key to Male Chastity

Shopping for a chastity device can be overwhelming. When assisting buyers, it’s important to be well informed about style options, know how to measure for proper fit, and have a solid grasp of this fetish. Understanding your customer’s motivations allows you to best assess their needs and help them ease into a new chastity device comfortably.

The How and Why of Long-Term Male Chastity

Those into extended chastity commonly lock up for days or weeks at a time. Dominant partners, referred to as “keyholders” in this type of arrangement, sometimes taunt their chastised submissive by arousing them to the point of discomfort.

Chastity devices are often used in dominant/submissive relationships for orgasm control. Most make erections painful, if not impossible to achieve, and for the wearer, the anticipation of release serves as extended, amplified foreplay. This perpetual state of desire makes some men feel more committed to their submission and devoted to their partners, and many also find the humiliation factor incredibly arousing.

Those into extended chastity commonly lock up for days or weeks at a time. Dominant partners, referred to as “keyholders” in this type of arrangement, sometimes taunt their chastised submissive by arousing them to the point of discomfort. Some keyholders edge the submissive toward orgasm over long periods by removing the device every so often, stimulating him to erection but not orgasm, and putting it back on once the erection subsides. In other instances, the submissive may only be allowed sexual release once they’ve earned it by successfully performing specific tasks. Although not as common, some monogamous couples buy chastity devices simply to keep the male partner from cheating.

Chastity Device Considerations

The ideal extended wear chastity device is one that’s not only inescapable but also comfortable. Because it is worn at all hours of the day and during a variety of physical activities, comfort is the No. 1 priority and it’s not unusual for men to try a number of devices until they find what works best for them. For this reason, it’s a good idea to encourage extended wear customers to start out with a mid-priced device and expect to buy another one or two down the road. Remind first-timers that getting used to wearing a device can be challenging and may take a period of adjustment. Try suggesting pricier models to those who have already experimented with different styles, know which is most comfortable, and are ready to settle on something with more long-term last.

Extended wear chastity devices are typically made from silicone, metal or plastic and are sometimes referred to as “cock cages” and they have a number of openings allowing for ventilation, cleaning and urination. The Rikers Locking Chastity Cage, Sado Shadow Locking Silicone Male Chastity Device, and Solitary Plus Extreme Confinement Cage with Cum-Thru Plug — all three from our best-selling Master Series fetish line — are popular extended wear designs.

Some opt for specialty devices with advanced features and removable attachments like the Electro Lockdown Estim Male Chastity Cage from Zeus Electrosex with added electro stim pads to shock your partner, or the Asylum 6 Ring Locking Chastity Cage with a removable urethral plug, or even the Deluxe Extreme Chastity Cage with an added anal hitch all from Master Series.

Measuring for a Long-Term Chastity Device

Finding a device that’s the right size for the wearer is where things can get tricky. The measurement for the ring that goes around the base of the penis and behind the testicles is the most important for long-term cages. Too tight and it will be uncomfortable, too loose and he may be able to get out of it. This area of the body is also difficult to measure accurately so this is where much of the trial and error comes into play. Luckily, many models come with two or three replaceable rings, one of which will fit most penises.

If a customer is considering a cock cage with only one ring size available, suggest they purchase a few basic cock rings first. Have them start out wearing a standard two-inch diameter cock ring under their clothes of a few days to test for comfort. If it’s too tight or loose they should go up or down a quarter-inch until they find the exact ring diameter measurement they feel most comfortable in for extended time periods. That’s the ring measurement they should look for in a chastity device.

The length of the unstretched flaccid penis is important, too, and can easily be measured along the underside (from tip to base) using a ruler. A device that measures ¼ - ½ inch shorter than this size should be acceptably snug and anything smaller too tight. Some prefer cages with a snug fit while others like a little extra room at the end.

Unfortunately, some people never get to fully explore the exciting world of long-term chastity because difficulties with cock cage selection stops them in their tracks. Let your customers know that finding the right device can be a multistep process and they may need to allow for a potentially awkward period of adjustment. Walking customers through these considerations will help them ease into long term chastity with minimal trial and error while establishing the kind of trust and rapport that promotes repeat business.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

The Basics of Total Cost of Ownership in Retail

Almost every retailer has experienced that “oh no” moment. It’s when support tickets pile up, staff can’t get answers fast enough, store openings get delayed because Wi-Fi isn’t ready, or the POS proves to be outdated. Suddenly you’re too busy fixing problems to focus on driving sales.

Sean Quinn ·
opinion

How to Market a Product You Can't Name or Show Online

You’re trying to sell legal, helpful products to consenting adults — yet the internet treats those products like a problem. The viral success every brand dreams of can seem maddeningly elusive when search engines block or restrict common keywords, social feeds shadow-ban PG posts, review bots misread images and policies shift overnight with no notice.

Hail Groo ·
opinion

How Managing Inventory With AI Helps Retailers Stock Smarter

If you’ve ever stood in a stockroom looking at a wall of unsold merchandise, then you know this basic truth: Your inventory is an asset — until it starts gathering dust. But how do we predict what customers want? That’s the eternal retail dilemma.

Zondre Watson ·
opinion

A Retail Guide for Boosting Sales in the Often-Overlooked Nipple Play Category

When it comes to sex toys, one area of the body that often gets overlooked by both consumers and salespeople is the nipples. Even though human nipples are packed with nerve endings and are sensitive and responsive across genders, they frequently get ignored as a focus for pleasure products — usually simply because nipple toys are small and come in tiny packaging.

Sara Gaffoor ·
opinion

What Sexual Wellness Brands Can Learn From Taylor Swift

Taylor Swift is an undeniable cultural force, but her superpower isn’t just music. From surprise album drops on podcasts to billion-dollar tours, the Swiftie empire has turned into a global movement in large part thanks to effective marketing.

Naima Karp ·
opinion

How Humor Breaks the Ice in Adult Retail

Laughter sells. That’s especially true in our industry. Where vulnerability and curiosity walk through the door together, humor can help turn hesitation into comfort.

Alexandra Bouchard ·
trends

Multipurpose Products Take Center Stage as Pleasure Brands Face Headwinds in Europe

As 2025 unfolds, the European pleasure industry finds itself balancing between resilience and recalibration. After riding high on customer demand during the pandemic, the sector is now adjusting to more cautious customer behavior, global geopolitical tensions and shifting retail strategies.

Ariana Rodriguez ·
profile

WIA Profile: Sara Gaffoor

Though it may be surprising to outsiders, a job in the sex toy space can be a source of much self-esteem and personal growth.

Women in Adult ·
profile

Zhe Founder Karyn Elizabeth Creates Gender-Affirming Lingerie Fashion

For years, the mainstream lingerie market has been shaped by narrow beauty standards and cisnormativity, with little room for gender diversity. Most lingerie is designed to fit cisgender female bodies, while trans people are often forced to go DIY with uncomfortable solutions like pantyhose, duct tape and ill-fitting shapewear.

Naima Karp ·
profile

Neon Coyotes Sets the Tone for Trendiness With Bespoke Leather Kink Wear

If your kink wear can’t readily make the leap from a dark BDSM dungeon to a sunny, mimosa-fueled brunch, you haven’t yet been initiated into the cult of the Neon Coyotes — fresh, leather kink wear brand transforming restraints into runway-ready art.

Colleen Godin ·
Show More