educational

Fraudulent Brazilian Trademark Registrations Running Rampant

Fraudulent Brazilian Trademark Registrations Running Rampant

Although you might not think often about protecting your trademark rights in Brazil, you need to — even if you don’t yet have a single Brazilian customer.

Scammers are constantly looking for ways to profit off of the work of others. Anyone with a computer and a little bit of know-how can start skimming your customers. Even worse, with just a little effort, they can dive in and steal an entire international market from you.

Scammers are constantly looking for ways to profit off of the work of others.

Pinterest learned this the hard way. It neglected getting its trademark registered in the U.K., so some enterprising company filed for it instead. In the end, Pinterest tried to seize it back, but it lost.

An unknown company was first in line to register the “Pinterest” trademark, so Pinterest was left with the option of not having trademark rights in the U.K., or buying those rights from a company that looks like it was created solely for no other reason than blocking Pinterest from exercising its rights there.

On the adult side, a similar scam artist ran out and registered the world-famous XVideos trademark in Spain, before XVideos.com had an opportunity to do so. Fortunately, when that came to a legal head, XVideos prevailed (disclosure: Randazza Legal Group represented XVideos in that matter).

What makes you think this can’t happen to your brand?

Fortunately, there is a really easy way to get global protection — the Madrid System. Under this system, trademarks registered in any signatory country are easily recognized in all other member countries. There is a simple process where you can rely on your existing rights in any member country to export it to any other member country. This process is extremely cheap, simple, and fast.

Nevertheless, many brands fail to take advantage of it. If you have an existing trademark, you should consult with a trademark attorney immediately to internationalize your brand as far and wide as possible.

So, can’t you just do that in Brazil?

Unfortunately not, Brazil is not yet a member of the Madrid system.

In monitoring these issues globally, I have noticed that Brazil is a hot spot for this “trademark squatting” scheme. The crooks run out, register an already-used trademark from another country, and just wait for them to notice. By then, the price to fix the problem is quite dear.

The honest business only notices once it tries to enter the Brazilian market. Then, they see that they have three choices — forget about Brazil, pay ransom to buy their own trademark back, or file a court case in Brazil. All of these choices are expensive.

Brazil is a huge and growing economy. Would you want to just write it off? The ransom? That is a little cheaper, but it could still cost five to six figures. A court case in Brazil? Brazilian lawyers are no less expensive than their American counterparts. But, the Brazilian court system is much slower and much less predictable than the U.S. system. You could wind up tied up for years with no satisfaction.

The good news? Brazil is joining the Madrid System in 2018! So, should you just wait until then to get protected there? Absolutely not!

Even if Brazil joins on schedule, do you feel comfortable waiting two years to protect your brand in the eighth largest economy in the world? Do you think that enterprising scam artists don’t know that they only have two years in which to jump on your brand?

Given the latest announcement, I predict a “land rush” of fraudulent Brazilian registrations before you have a chance to protect your brand.

It is more important than ever to protect your brand in Brazil now. Getting a trademark application on file there now is relatively cheap, and will save you from immense losses or huge ransoms in the future.

Randazza Legal Group and its managing partner, Marc J. Randazza, have significant experience in global brand protection. Randazza has an international law degree in Intellectual Property studies, and Randazza Legal Group has significant relationships with a number of firms globally, to help protect your brand. You can reach RLG through its website, Randazza.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
opinion

Account-to-Account Payments: The New Banking Disruptor?

So much of our industry relies upon Visa and Mastercard to support consumer payments — and with that reliance comes increased scrutiny by both brands. From a compliance perspective, the bar keeps getting raised until it feels like we end up spending half our time making sure we are compliant rather than growing our business.

Cathy Beardsley ·
profile

WIA Profile: Samantha Beatrice

Beatrice credits the sex positivity of Montreal for ultimately inspiring her to pursue work in adult entertainment. She had many friends working in the industry, from sex workers to production teams, so it felt like a natural fit and offered an opportunity to apply her marketing and social media savvy to support people she truly believes in and wants to see succeed.

Women In Adult ·
opinion

Understanding the Latest Server Processors

Over the last decade, we mostly stopped talking about CPU performance. Recently, however, there has been a seismic and exciting change in the CPU landscape, due to innovation by a chip company called Advanced Micro Devices (AMD).

Brad Mitchell ·
Show More