educational

Exploring the Ins & Outs of Enema Play

Exploring the Ins & Outs of Enema Play

People use enemas for sex for all kinds of reasons, some more obvious than others. Sometimes it’s to clean themselves out before anal play — the most conventional or known reason — while others find the process itself arousing and make it a regular part of their intimate routines. Enemas can be self-administered or provided by a partner, either in a sensual manner or given as punishment to disobedient submissives, and one thing’s for sure — there’s more than one way to do it. So considering their versatility, how do you know what type of enema equipment to recommend? Let’s look deeper into this practice so you can best assist your customers.

What Is an Enema?

Enema aficionados can further customize their experience with higher-end kits that fit optional attachments.

Giving an enema is the process of putting water into the lower intestine via the rectum to empty the bowels. This can be for medical reasons, cleanliness, or for erotic purposes. Enemas are sometimes referred to as anal douches, and they vary in style from simple handheld bulbs to set-ups that attach to a separate water source.

Enema liquid can be held inside the body anywhere from approximately five to 30 minutes, during which time the water softens the stool to encourage its expulsion. Disposable kits from the drug store often contain a stimulant added to the enema liquid for a more powerful release, but this ingredient is not necessary for a complete result. Warm water — often salinized — is often the perfect option.

Why Do People Enema?

One of the most common uses for enemas in a sexual setting is to clean out the rectum before anal play. Although this isn’t always necessary before anal sex, many take comfort in minimizing unexpected mess. Since anal play requires the receiver to relax, an enema beforehand gives some the confidence they need to have a stress-free experience.

Sometimes the feeling of fullness experienced during an enema can be an incredible sexual turn-on. In these cases, an enema can be used during foreplay or as the central activity in a sexual scene. For those that engage in BDSM, the trust and power elements of receiving and administering an enema can be part of the draw. Enema play is also wonderful for humiliation junkies; the embarrassing aspects of the process can easily be played up, and enemas also can be a punishment, reward, or used in a roleplay scenario like nurse/patient.

What’s the Best Way to Administer an Enema?

A plain water or water and salt enema (two table spoons of sea salt per liter of water) are the most common types. Milk, coffee, or water mixed with herbal solutions are sometimes used but can be risky and a bit less comfortable. Before using something other than water, research recommendations for enema use to determine safety risks. Enema liquid should be lukewarm and never forced into the rectum. It’s also imperative to have a bathroom nearby when using enema.

The most comfortable position for receiving an enema is lying flat on the back or on the knees, head down and ass up. Lying on the left side with the right knee to the chest can be most effective for a deep cleansing. Before inserting the enema, lube up the nozzle of the apparatus with a lubricant suitable for anal play. (CleanStream Ease Hybrid Anal Lubricant is an excellent choice.) After inserting it into the anus, let the water flow at a natural pace into the rectum. How you control the liquid flow depends on what type of device you’re using.

What’s the Best Equipment to Use?

That depends on what kind of enema you’re giving and the personal preference of the recipient. Enema kits come in different types with bulb, bag and shower attachments being some of the most common. The CleanStream line of enema products offers a wide variety of equipment for every type of user.

Bulb enemas like the Premium One-Way Valve Anal Douche, Smooth Cleanse Double Tip Enema Bulb System, and CleanStream Thin Tip Silicone Enema Bulb are great for beginners. These styles are compact, inexpensive, and perfect for cleaning out before backdoor play.

Those wanting a deeper clean or that enjoy the fullness sensation are best off with higher-end kits. Bag styles like the Silicone Open Flow Top Douche and Enema Bag or Quart CleanStream Water Bottle Cleansing Kit allow for a deep clean and hold more water than basic models. The CleanStream Premium Enema Bucket Kit with Silicone Hose uses a metal bucket and is comparable to a bag setup.

The CleanStream Silicone Double Bulb Nozzle and CleanStream Inflatable Enema Plug are essential pieces of equipment for extended play. The bulb creates a seal inside the anus preventing any liquid from escaping. To use the sink, shower, or toilet as a continuous water source, the All In One Shower Enema Cleansing System or Toilet Enema Attachment Set are ideal.

Enema aficionados can further customize their experience with higher-end kits that fit optional attachments. The Universal 3 Piece Silicone Enema Attachment Set provides a wide variety of insertable tips for deeper delivery and pleasure. For precision water flow control, add the CleanStream In-Line Accelerator Bulb to the kit.

Enema play can be quite intimidating to those without prior experience and shopping for supplies can be overwhelming at first. There are so many different styles, attachments, and ways to play, which make it imperative to know how to answer questions and make thoughtful recommendations. Now that you know a little more about this practice, as well as the array of accessories to help shoppers explore, you can better guide customers to the products that suit their specific needs.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

Signals Ahead: Pleasure Brands Track the Rapid Convergence of Tech and Intimacy

It’s complicated. As the pleasure industry enters 2026, many industry observers predict that the coming year will be shaped not by a single game-changing breakthrough or standout celebrity partnership, but rather by the slow, powerful alignment of consumer psychology, economic reality, cultural openness and shifting demographic needs.

Ariana Rodriguez ·
profile

Kyrie Hara Fuels Tenga's Growth as U.S. Sales Lead

Kyrie Hara is making significant moves. After racking up sales and general management experience during her 14-year run with Hawaiian retailer Sensually Yours, Hara has quickly embraced her role as the newest U.S. sales lead with Japanese manufacturer Tenga.

Women In Adult ·
profile

Alex Feynerol Discusses Svakom's Male-Focused Brand, Kaotik Labs

Over the past 13 years, Svakom has built its brand on sensuality and emotional intimacy, focusing on elegant design, wellness-oriented messaging and accessible pricing for vibrators and couples’ products — what the company often describes as “affordable luxury.” Recently, however, the company has had to adjust its traditional marketing tactics to fit one particular category steadily gaining prominence: male masturbators.

Jackie Backman ·
opinion

Why Midlife Men Are the Next Big Bet in Sexual Wellness

The recent shift toward supporting pleasure for perimenopausal and menopausal women — a topic once treated as taboo — has clearly been a major breakthrough for the sexual wellness industry. However, there is an equally important yet often neglected market to consider: midlife men.

Karen Bigman ·
opinion

Retailer Tips for Building Customer Trust, Loyalty

Want to increase customer traffic and deepen engagement in 2026? Then it’s time to look beyond quick wins and start building true loyalty.

Staci Cruse ·
opinion

How AI-Powered Loss Prevention Can Help Your Store

Years ago, I was deeply involved in upgrading the security camera system at a store in Hawaii. The process took several months. We provided store diagrams, mapped out camera lines of sight, waited for quotes, then coordinated with a contractor to install everything. It cost thousands — and by the time I left that position, the system still wasn’t fully operational.

Zondre Watson ·
opinion

5 Product Trends Retail Buyers Should Bet On in 2026

In 2026, expect consumers to prioritize one thing above all else: comfort.

Sunny Rodgers ·
opinion

Exploring the Shift Toward Pleasure Products Designed for All Bodies

The last few years have seen a positive change in our industry, as more brands and innovators are finally prioritizing accessibility. Whether they call it inclusive design, adaptive pleasure or accessible intimacy, the aim remains the same: Pleasure should be accessible to everyone, including people with limited mobility or physical disabilities.

Alexandra Bouchard ·
opinion

How January Retail Sales Prime the Pump for Valentine's Day

January may look quiet on paper, but anyone who has worked in a pleasure store knows that the first month of the year has a very particular energy.

Rin Musick ·
profile

WIA: Corrinne Musick Fosters Harmonious Retail Relations at Sportsheets

Wherever there’s a retailer needing guidance, a trade show booth crowded with buyers or a curious YouTube viewer looking for sex education, there you’ll find Sportsheets’ traveling pleasure product expert, Corrine Musick.

Colleen Godin ·
Show More