trends

Manufacturers Strike Balance Between Classic Designs, Innovative Tech

Manufacturers Strike Balance Between Classic Designs, Innovative Tech

The sex toy design cycle has finally come full circle. While in 2016, sex toys went full steam into the tech world, 2017 has slowed the race to the next-best-thing and brought consumers back to basics.

Last year’s futuristic trends of virtual reality porn, interactive sex toys and teledildonics have made a big impact on design standards for all levels of pleasure products. Seasoned retail customers have eagerly kept their fingers on the pulse of sex-tech, and expect superior quality and functionality from sex toy standards and new inventions alike.

There are still tons of toy newbies who are surprised and tickled to find that the industry has evolved as much as it has. -Alison Barber, Taboo Adult Boutique

“Customers who have spent more time in the market really appreciate the advances, and look forward to the next big thing,” says Alison Barber, owner of Taboo adult boutique in Richmond, Va. When technology isn’t center-stage, subtle touches of tech still make their way into classic designs.

“Rechargeability is definitely becoming an industry standard, and I’m so glad,” Barber said.

The vast majority of sex toys are now rechargeable, and most are still within budget reach for the bulk of consumers. However, Barber notes at least one battery-less blunder. “Now if only we could agree on a universal charger so I don’t have to spend entire weekends sorting through my collection, matching toys with their charging cables!”

Although super-high-end tech is still gaining ground with teledildonics companies like Kiiroo, a lot of consumers are just as content to stick with the basics.

“In my opinion, consumers couldn’t care less about tech until they are told that they should care about it, either by popular blogs, social media, magazines, or TV/ radio shows,” says Molly Romeo, sales executive at Holiday Products.

At the junction of supply and demand, there is a clear divide between what gets industry insiders excited and what consumers actually want.

“I feel like the tech part is more important to us in the industry, because, let’s face it, we’ve seen it all by now and are craving something different,” Romeo said.

When tech made an appearance this year, it was usually hand-in-hand with a smart phone.

“Babeland’s high-tech selections often include toys that use apps, like the We-Vibe Sync,” Babeland PR Manager Pamela Doan said. “They offer an option that many customers find interesting.”

Although app-friendly toys are fairly common to industry businesses, some consumers are still playing catch-up. “There are still tons of toy newbies who are surprised (and tickled) to find that the industry has evolved as much as it has,” Barber said. “A lot of people still don’t expect rechargeable toys, and innovation — like toys with apps — blows them away.”

In the wake of the smart phone generation, the ol’ classics are still alive and kicking at the retail level. You can only improve upon an old standard so many times before winding up back where you began.

“The rabbit shape is a long time favorite,” Barber says. “The wand style has also become increasingly popular in recent years.”

Instead of pushing for another wave of obscure designs, many manufacturers revamped fan favorites like the wand, to improve upon their few flaws.

“The Original Magic Wand is still popular, but smaller, less cumbersome wands are really taking center stage,” notes Barber.

Vibratex launched the first rechargeable version of the original white Magic Wand, which was met with rave reviews from sex toy bloggers. Tantus also crafted its own unique take on the wand, the Rumble, which ditched the standard, cumbersome length and weight in lieu of a shorter, feather-light version made to fit more body types and physical abilities. An entire brand was even sculpted around the wand experience, titled — appropriately — Le Wand, and amped up with a whopping 10 vibrational speeds and 20 pulsation settings, a rarity for this traditionally two-speed device.

The wand was far from alone in getting a makeover. Le Wand’s sister brand, b-Vibe, added a never-before-seen feature to the world’s most well-loved, T-shaped butt plug: an electronic rim job. Similar to the rows of spinning metal beads often seen in rabbit-style designs, b-Vibe took this concept and put it where the sun doesn’t shine, adding a series of dancing beads to the slender neck of their plug. You know you’ve hit booty toy gold when known anal aficionado and sex educator Charlie Glickman gives your product his blessing.

Popular tech sweethearts Crave also took a familiar face back to the drawing board with their re-imagined Bullet. Forget watch battery woes and accidental speed changes. Their rechargeable, stainless steel take on everyone’s most loved-and-hated mini vibrator offers an “ah-ha!” feature that leaves us wondering why we hadn’t thought of it sooner: a recessed button.

On the innovative front, this year’s most notable toys nodded in the direction of the Womanizer. Unsurprisingly, oral sex simulators for women were some of the most coveted products on the market.

“We have single-handedly created an entirely new category of products,” says Ryan Poirier, the VP of epi24, makers of the Womanizer line of products.

The pleasure industry always loves a spin-off, and although manufacturers might grumble at competing products, the broadening of a category brings more opportunities for retailers and shoppers. The Satisfyer has developed its own range of pressure wave stimulators; while other variations of suctioning toys also have made their way to adult store shelves.

“The Womanizer and Satisfyer fly from our shelves, as do rabbit-style toys with a clitoral sucking feature,” says Barber.

Men have had the luxury of simulated oral sex since the dawn of sex toy time. The pleasure products industry was ripe for a version for clitoris owners. “The excitement about oral sex simulators for women sort of came out of nowhere,” Romeo said. “Based on the extreme popularity of this type of item right now, it was a desperately needed product category.”

Even pleasure business owners are joining the ranks of giddy consumers and jumping on the hype bandwagon.

“I’ve been pleasantly surprised at the interest in toys that simulate oral sex,” Barber said. “Actually, I don’t know why I’m surprised. Cunnilingus is basically the best thing ever.”

As trends wax and wane, even veteran pleasure businesses are unable to pinpoint the next product boom.

“There is no way to predict what the general public will fall in love with,” Romeo said. “I wish I knew.”

But one thing is for certain: we’re definitely going to need a bigger warehouse.

“Remember the Great Balls-On-A-String Shortage of 2011” asks Romeo. “That ’s the best example ever of ‘You Never Know.’”

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

Show More