profile

Next-Gen OrbitalPay Is Designed to Change Face of Adult Processing

Next-Gen OrbitalPay Is Designed to Change Face of Adult Processing

These are exciting and extraordinary times over at leading payments solution company, OrbitalPay, as they ready the roll out of an all-new technology platform.

The company’s CEO, Steve Bryson, said he is taking his game to the next level with OrbitalPay, which extends beyond the typical gateway to offer more features and benefits for our industry.

OrbitalPay is not just a gateway anymore. We have developed additional billing, settlement and fraud technologies tailored to meet our merchant’s needs and comply with card brand rules.

Bryson recently sat down with XBIZ at the closely held company’s offices in Torrance, Calif., to discuss his new project, which has been years in the making.

The idea behind the next generation of OrbitalPay, Bryson said, is to help grow and gain new customers and retain existing ones with thoughtful features that reduce friction and customer acquisition.

All along the way, he said, clients will see increases to their bottom lines.

“OrbitalPay is not just a gateway anymore,” he said. “We have developed additional billing, settlement and fraud technologies tailored to meet our merchant’s needs and comply with card brand rules. No longer do our merchants need three partners to be able to process transactions,” Bryson said of the platform. “It has an ACH system with multiple ODFI capabilities, (originating depository financial institution — a banking term used in connection with automated clearing houses). With credit card authorization, we are providing additional benefits to allow for consolidated settlement. We call it authorization without settlement, where you might want to do some other things with authorization before you settle a transaction,” he said. “We’ve found areas where we can shave costs, and when you take the totality of the transaction, we are talking about significant savings” he said.

“Everything is virtualized, cloud-based and can run in as many instances or locations as needed. Our technology stack is all Java-based and is focused on the internet in all aspects.”

With OrbitalPay’s rollout, Bryson has brought aboard several new executives to get the project rolling from start to completion.

In April, Stephen Hoofring, a payments executive who has worked for processors, ISOs, and ISVs, was tapped as president of Global Electronic Technology. The company also welcomed Victor Marotta, a former executive at Merrick Bank, as chief financial officer in December.

“This hasn’t been a Steve Bryson production; this has been a big team effort — like big time,” Bryson said. “I decided about two years ago that we would invest and become the leader in delivering financial technology solutions.

“So, what we did is that we pulled everything in and went into a year and a half of research and development. When we came out of the R and D, we came out with the new technology platform and a new team to help drive the company.

Hoofring, the new president, told XBIZ that Bryson had a strong vision about where he wanted to take the company and what he wanted to do with it.

The idea behind the next generation of OrbitalPay was to bring a platform to the adult space that would extend over time, becoming more relevant in the industry as years go by, Hoofring said.

“We want to be able to offer unique billing capabilities, unique management capabilities between the customer and our merchant and to offer different settlement opportunities,” Hoofring said. “At the end of the day, we are in the business of helping people make money and help deliver that money to them.”

“What makes us different is it’s our code, our source, our product, all proprietary technology that we built from the ground up” Hoofring said. “It’s all virtualized, cloud-based, implemented in AWS, scalable horizontally and vertically.”

OrbitalPay, Bryson said, continues to provide concierge services to help businesses set up and maintain merchant accounts and gateways — including account preparations, site analysis and consultation to help keep businesses generating income — providing clients with real answers in real time.

The company has built a golden reputation appealing to long-term relationships with clients seeking stability and higher earnings. To do that, personalization has been key to OrbitalPay’s success and what sets it apart from its competitors.

“You can come to us now and say, this is how I process,” Bryson said. “It can be alien and foreign, and we will be able to modify our systems to meet your needs.”

Inside OrbitalPay’s expansive offices, the company has an army of in-house programmers that are working on OrbitalPay and special projects for Orbital Pay clients — from building unique data streams to enhance chargeback reporting or building detection programs for merchants to monitor potential month-end chargeback problems.

One of OrbitalPay’s premiere clients is Jake Jaxson, Owner of acclaimed adult studio brand CockyBoys.com.

Jaxson told XBIZ that customization isn’t the only thing that sets the adult processing company apart from the rest. Personalization also is part of the process.

Jaxson said that Bryson flew him out from New York to OrbitalPay’s Torrance offices so that they could chat and find ways CockyBoys.com could even earn more revenue. “It’s a rare thing … a lot of businesspeople don’t want to engage and ask questions like, how can I make you more money?” Jaxson said. “Steve and his team interact with their clients on a level that you don’t see everyday.”

Rapid changes in the e-commerce marketplace continue to drive his company to be more nimble and responsive to merchants, Bryson said.

“When our merchants come to us and say, I really need this, we are going to be the folks to say, ‘we can help you,’” Bryson said.

“Our systems and products help keep track of your business activities and work directly with you to mitigate risks and potential issues,” Bryson said.

Bryson noted that the new OrbitalPay platform was initiated with security in mind, and that the company constructed it to extend well beyond PCI compliance requirements.

“Part of our job is to protect our merchants and their data so managing data in the most effective way is built into the system,” he said.

“We decided to construct our own sensitive data vault and accompanying token service. One difference is that we built it to accept any sensitive data and return a token,” he said. “To start, we are supporting card and checking accounts, but we can extend that service to provide added security for other sensitive data that a merchant may want to store but doesn’t want to keep.

“Another application we constructed allows our merchants the ability to accept payments within their web pages but still avoid handling card data,” Bryson said. “To do this we have built a set of services that keeps the customer within the merchants shopping experience and still avoids having to store, process or transmit the card data.

“This will provide a better overall shopping experience and will attract more customers,” he said.

“For those merchants that may want to perform authorization separate from the settlement transactions, we have developed multiple bulk-payment functions to allow our merchants efficiently perform either authorization or settlement either via a bulk file or through an efficient interface in our processing center.

“And, of course, we have a new recurring payments manager to allow our merchants to establish products, customers, contracts, and set up schedules for payments. The system is robust and includes an account updater and reports to help manage those payment schedules.”

With the upcoming next-gen OrbitalPay launch slated for Q1 2018, Bryson said that the company is “thrilled about our new services and bringing new technology to the marketplace.”

“We’ve always been in the adult space; we’ve always had a fair share [of the market], but we’re coming to play now,” Bryson said. “At OrbitalPay we are looking for hard problems to solve and welcome the opportunity to meet and work with folks to discuss their business needs and how we can become a more valued partner to their success.”

“We see a lot of opportunity in the adult space, and we want to continue to invest in it,” he said.

“I started OrbitalPay, to prove a point — that you can build a company based on integrity,” Bryson said. “And everyone told me you couldn’t and that I was full of shit, and they would eat my lunch.

“Well, nobody got my lunch money. And I’m still here.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More