profile

Q&A: Liviu Berbece Inspires Elegance, Class at Gloria Agency

Q&A: Liviu Berbece Inspires Elegance, Class at Gloria Agency

Gloria Agency brings glory to its cam models, with luxurious camming amenities, not to mention stellar training. And leading the team behind the camming curtain is none other than administrative director Liviu Berbece, whose dedication to creating “people value” is matched only by his pioneering ambitions.

Recruiting top-notch talent, both in front of the camera and within the company itself, Berbece infuses the workplace with cheerful optimism and clearly communicated goals.

My main vision is to embrace challenges. These days, the challenge is to create, not just take what is there. Create ‘people value.’ Create a system. Create a future.

He knows the importance of finding individuals who burn with the same degree of passion he has for Gloria Agency, lest any cog in the great wheel slow down forward-marching progress.

As revenues soar and the Romanian camming biz takes notice, Berbece is riding a wave of exciting momentum. To catch fire, from the sparks this administrative director is flinging with impish glee, XBIZ sat down for this exclusive interview.

XBIZ: Tell us about your professional background before you started working in the camming industry.

Berbece: Before joining this amazing industry, I was part of a worldwide leader in the tobacco industry for seven years, where I had different roles in sales, marketing and events departments. Having this experience and the extraordinary need to embrace challenge, I felt that this new industry fits like a glove.

XBIZ: What led you to begin managing Gloria Agency?

Berbece: There were several criteria that made me make this choice — first of all, that I had the opportunity to do what I liked, and to apply all the knowledge accumulated in the last seven years of my professional life. I have seen everything as a great challenge and the fact that I can share a lot of my previous experience in a totally different area, of which I knew almost zero, was what made me decide instantly. I have a great team, we are very focused on the results and being their leader has been a very positive experience.

XBIZ: Describe your role at Gloria Agency — what are your main responsibilities? What is your management style?

Berbece: I am not a manager of a location, nor am I a manager of a studio. I am a manager of a team and my role is to provide the best version of myself, in order to foster a great relationship with my teammates and reach what we aim for.

My main vision is to embrace challenges. These days, the challenge is to create, not just take what is there. Create “people value.” Create a system. Create a future. Create a path. Create a way of thinking. We agree that it is very important to have a well-structured way of working, since we are continuously evolving and expanding, so in all our locations and departments we have an established system of procedures. We’re also starting to be more oriented in recruiting experienced management people with a strong background in mainstream business. Our approach also centers on improving the business via specific key performance indicators (KPIs).

XBIZ: How does Gloria Agency recruit new models?

Berbece: Bringing new models to our locations is as necessary for us as paying our bills is. It’s a complex process and we never keep our eggs in the same basket, instead using many channels. We work a lot on brand awareness and with all we have to offer, we influence potential new models to choose Gloria Agency.

Our growing popularity is due to our professionalism, top quality expertise and know-how, as well as the latest equipment, exclusive locations, utter devotion, hard work, strong partnerships and generous revenues. We offer our models up to 65 percent from their sales.

We allow the facts and figures to speak for themselves, and the most important tool that we use is to avoid fake marketing. Who are we? We are pioneers, brand creators for more than seven studios, a professional team with more than 100 people behind cameras growing with us and visionaries, as we seek global recognition. Last but not least, we are a powerful money-making machine for our models, with a drive for growth and development. All of this attracts more models to join our team.

XBIZ: Talk about the services that Gloria Agency provides to cam models, to help them grow their business.

Berbece: The first step towards their development as models is choosing Gloria Agency, which gives them the opportunity to have independence and a sense of absolute control over their destiny. The attention to detail, sophistication and luxury we offer can be inferred from the exclusive location Gloria Agency created for its models. Elegant, tasteful, classical and yet modern, the studio fulfills all their desires and wishes, while being a good fit for many personality types.

Each room offers one of the many sides a woman has: the so-called innocent, the pure, the childish, the elegant, the sassy, the funny, the dark, the sexy, the old-fashioned, the modern, the mysterious, etc., each allowing the models to express their ever-evolving “me” while highlighting their own unique style. Every little detail and decoration is attentively selected because every room has a story to tell, or a fantasy to confess.

We are extremely selective, focused on top quality services and this is the very reason we have the best internet provider in Romania as a partner. We are very aware that in this business, making the right choices regarding your partners is vital. We do pay attention to every little detail, irrespective of the department we are referring to. Our team of photographers and make-up artists are renowned in Romania, having internationally acknowledged titles crowning their activities. The training department is growing every day and now we are about to launch a new “train the trainers” program, where we prepare elite trainers for top models. So, stay tuned!

XBIZ: What good habits do your top cam models have in common?

Berbece: Top models aim to achieve their goals, educate themselves, manage their time and develop healthy habits, to become disciplined and fully evolved people. Mental discipline, ambition, strategic thinking and out of the box creativity are also key.

XBIZ: In 2018, what do you hope to accomplish with Gloria Agency?

Berbece: Our main goal is to represent our models’ interests very well in this industry. We aim to create this path where models are fully independent, even if they work with an agency, to consolidate our position as a local market leader, strengthening strategic partnerships with collaborators and increasing revenues. We are business people, so we always search for new opportunities. Overall, 2018 will bring more learning, stronger focus, harder work and greater success.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Reba Rocket

As chief operating officer and chief marketing officer of Takedown Piracy, long at the forefront of intellectual property protection in adult entertainment, Rocket is dedicated to safeguarding the livelihoods of content creators and producers while fostering a more ethical and sustainable industry.

Women In Adult ·
opinion

Protecting Content Ownership Rights When Using AI

In today’s digital age, content producers have more tools at their disposal than ever before. Among these tools, artificial intelligence (AI) content generation has emerged as a game changer, enabling creators to produce high-quality content quickly and efficiently.

Corey D. Silverstein ·
opinion

How Payment Orchestration Can Help Your Business

An emerging payment solution is making waves in the merchant world: the payment orchestration platform (POP). It’s quickly gaining traction as a powerful tool for managing online payments — but questions abound.

Cathy Beardsley ·
opinion

Fine-Tuning Refund and Cancellation Policies

For adult websites, managing refunds and cancellations isn’t just about customer service. It’s a crucial factor in maintaining compliance with the regulations of payment processors and payment networks such as Visa and Mastercard.

Jonathan Corona ·
profile

WIA Profile: Laurel Bencomo

Born in Cambridge, England but raised in Spain, Laurel Bencomo initially chose to study business at the University of Barcelona simply because it felt familiar — both of her parents are entrepreneurs. She went on to earn a master’s degree in sales and marketing management at the EADA Business School, while working in events for a group of restaurants in Barcelona.

Women In Adult ·
profile

Gregory Dorcel on Building Upon His Brand's Signature Legacy

“Whether reflected in the storyline or the cast or even the locations, the entertainment we deliver is based on fantasy,” he elaborates. “Our business is not, and never has been, reality. People who are buying our content aren’t expecting reality, or direct contact with stars like you can have with OnlyFans,” he says.

Jeff Dana ·
opinion

How to Turn Card Brand Compliance Into Effective Marketing

In the adult sector, compliance is often treated as a gauntlet of mandatory checkboxes. While it’s true that those boxes need to be ticked and regulations must be followed, sites that view compliance strictly as a chore risk missing out on a bigger opportunity.

Jonathan Corona ·
opinion

A Look at the Latest AI Tools for Online Safety

One of the defining challenges for adult businesses is helping to combat the proliferation of illegal or nonconsensual content, as well as preventing minors from accessing inappropriate or harmful material — all the more so because companies or sites unable or unwilling to do so may expose themselves to significant penalties and put their users at risk.

Gavin Worrall ·
opinion

Know When to Drop Domains You Don't Need

Do you own too many domains? If so, you’re not alone. Like other things we accumulate, every registered domain means something to us. Sometimes a domain represents a dream project we have always wanted to do but have never quite gotten around to.

Juicy Jay ·
opinion

Understanding 'Indemnification' in Business Contracts

Clients frequently tell me that they didn’t understand — or sometimes, even read — certain portions of a contract because those sections appeared to be just “standard legalese.” They are referring, of course, to the specialized language used in legal documents, including contracts.

Corey D. Silverstein ·
Show More