opinion

A Look at Men’s Evolving Views on Pleasure Products

A Look at Men’s Evolving Views on Pleasure Products

If there is one thing that I learned throughout my years of experience in this field, it is that guys (especially the straight ones) feel pretty uncomfortable with using toys with their partners.

In order to find a solution on how to help them, we first need to understand the reason behind this issue. The finger can be pointed at many causes, but I strongly believe that the ones that I’m going to discuss below are the most impactful ones.

A simple conversation can completely change a person’s perspective on the way they approach intimacy with themselves and/or with their significant other.

One reason is that guys have this ideal created by society in which they have to be the best at any cost and be able to do anything without asking for help. This, of course, translates into an unnecessary supercharged ego and the determination to “make some damage” in bed.

Another issue that can make guys view sex toys more as an enemy than a friend is the fact that women, often in a joking way, refer to their little vibrating friends as something that would “replace my partner” due to how good they are. This, of course, has only made toys less popular with the guys.

A good way to help change that perception would be to limit those intimidating “jokes” in order to make your partner comfortable enough to try the toys out together. Another approach would be to start out slow with simple vibrators or props.

Some examples of these beginner tools could be massage candles, small clitoral vibrators or cock rings.

It’s very important to make a partner feel comfortable during that first experience with a toy. First impressions are everything, and a positive first-time experience with a toy will help in the long run by making a male more open to intimate requests from his partner.

Thankfully, the spread of information regarding men and toys is enabling more exploration in the bedroom. A survey conducted in 2014 by For Him Magazine showed how much guys are willing to learn and explore their bodies.

FHM got more than 5,000 men to talk about their views about buying male sex toys and found that:

  • 51 percent of the men surveyed own a sex toy, with cock rings being the most popular toy, followed in popularity by Fleshlight, prostate massagers and penis pumps.
  • 78 percent of the men said that they would consider buying a sex toy for solo use; however, 22 percent stated that there was “no way” that they’d buy one.
  • An interesting majority of the men — 70 percent — suggested that they should be allowed to buy a male sex toy without embarrassment.
  • 69 percent would be happy to let their partner use a male sex toy on them.
  • 60 percent of the men surveyed said they had used a female sex toy on their partner and had enjoyed the experience.
  • Only 4 percent of the men surveyed said it would be weird.

So from what we have seen, men are interested in learning more, but how to help them? Here is also where companies like us come into play. Our job is help people explore and better understand their sexual interests.

For example, at Svakom, last year we created this new concept of workshop parties where learning about sex and having fun, dancing, drinking and listening to music is combined. We found that this mix of activities is the perfect recipe if you want to attract people of every ethnicity, gender and sexual orientation and get them to talk, open up, learn and enjoy themselves without feeling uncomfortable.

The results have been amazingly positive, women that never used toys before finally had the courage to buy their first one; guys that have always been reluctant to try vibrators with a partner were finally convinced to give it a shot.

A simple conversation can completely change a person’s perspective in the way they approach intimacy with themselves and/or with their significant other. So if you know someone that is pretty defensive about it, or is just simply seeking for new ways to improve his sexual lifestyle, take the time to talk to them about it. You might be surprised by the outcome.

Alexandro Feynerol is the sales manager for Svakom, a manufacturer of high-end pleasure products.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Staying Power: Justin Ross on Two Decades of Building Screaming O

Ironically, it was a single-use, disposable vibrating ring that became the foundation of The Screaming O, transforming a basic foil pouch into the launchpad for a pleasure-product brand that has endured for over two decades.

Ariana Rodriguez ·
profile

WIA: Nasstoys' Suzy Contreras Drives Sales With Personal Connection

Suzy Contreras' journey into the pleasure products industry has been steady and carefully cultivated. Across departments, accounts and nurtured relationships, Contreras has demonstrated commitment and passion at each step.

Ariana Rodriguez ·
profile

Hannah Tyer Reveals the Inspiration Behind 'Touch Therapy' Couples Card Game

Relationship therapist Hannah Tyer believes there's a better way to get to the heart and soul of your sexual differences, and she's crafted a deck of cards to show couples the way.

Colleen Godin ·
opinion

Retailer Strategies for Engaging Mature Shoppers

One of the biggest opportunities in adult retail isn’t chasing the next trend. It’s recognizing the customers who are already walking through your door and making sure they feel they belong there.

Rin Musick ·
opinion

Why Strong Kink Sales Start With Education and Support

This topic might make some people uncomfortable: the kink industry has a predator problem, and it is not the one most people assume. It is not creeping in the shadows of underground dungeons or sketchy playrooms, but instead is out in the open, on your timeline, in your inbox, and within platforms and brands that have figured out that the BDSM aesthetics and lifestyle sell really well. The issue is that there is no education that follows it.

Mistress Marley ·
opinion

How Retailers Can Adapt Their Strategies During a Sales Slowdown

Every economic slowdown prompts businesses to ask a challenging question: How can we survive until circumstances get better?

Kate Kozlova ·
opinion

Tips for Giving Retail Software the Context to Make Smarter Decisions

A little while back, one of our stores needed to restock a bullet, a dependable counter seller. The manager ordered six. We received 12 fishbowls, not six bullets. Twelve fishbowls.

Zondre Watson ·
opinion

Backdoor Breakthroughs: Exploring the Latest Trends in Anal Toys

Ten years ago, anal play was seen as a niche within the pleasure industry, often hidden away or regarded as a novelty rather than a recognized part of sexual wellness. While many people were interested in exploring it, stigma, misinformation, and a lack of innovation kept it in the shadows. Now, that gap is starting to close. Research shows that anal intercourse is more common than before, with one U.S. study indicating that 36% of women and 44% of men aged 25 to 44 have tried heterosexual anal sex at some point.

Alicia Sinclair ·
profile

Staci Cruse Builds on Pleasure Industry Experience to Guide Blush Sales

After 15 years in the pleasure industry, Staci Cruse has become skilled at distinguishing brands that merely talk about partnership from those that truly embed it into their operations.

Women In Adult ·
opinion

How Industry Professionals Can Normalize Sexual Wellness Through Everyday Dialogue

Every day, store owners, managers and sales associates help customers navigate products, answer questions, solve problems and find solutions that support intimacy, pleasure, confidence and overall sexual wellness.

Rin Musick ·
Show More