profile

WIA Profile: Kelly Jamison

WIA Profile: Kelly Jamison

Team Sportsheets has a knack for bringing undiscovered talent over to — as we pleasure industry folks so lovingly call it — “the dark side” of sales. Previously innocent administrative staff, mainstream marketers, and temp workers find themselves in the depths of an addictively wild career world that’s seemingly on another planet. Unsurprisingly — and much to our delightful benefit — most of them refuse to return to banal reality.

The Stewart siblings have once again taken a fledgling rookie under their wings and sent her soaring into a lifelong love of pleasure education. Kelly Jamison’s title reads brand ambassador, but she’s so much more than a voice on a soapbox for Sportsheets’ recent head-to-toe re-brand.

Every time I go out and represent my company, I make sure everyone has a fun and educational experience.

Jamison was brought on board just as the company was set to overhaul just about everything. She soon put a face and an unforgettable personality to the veteran brand’s re-designed and modernized logo, new packaging photo shoots featuring world-famous fetish model Kendra James (she’s the statuesque redhead on those new boxes), and an all-inclusive marketing approach to big movements in body positivity and the LGBTQ community.

Jamison took to retailer trainings like a Dominatrix to a dungeon. A former beauty industry professional and make-up artist, Jamison knew the value of a good paint job and a smile. Now it was time for her to bring that signature sparkle to a new sector of self-love.

While Jamison undoubtedly adores life on the road, she’s learned a thing or two about taking matters into her own hands, namely when it comes to travel plans. Letting a colleague book your hotel can, as Jamison regrettably found out, make for an unforgettable night battling the boogey man (which she recalls with nervous laughter a few paragraphs below).

With three and a half years of adult industry success under her belt, we’re pretty sure Jamison will be sticking around the “darker” corners of her career, and that’s just how we like it. In a rather short time, she’s managed to obtain industry veteran status from some of the most well-known names in the biz.

XBIZ: What passion paid the bills before joining Team Sportsheets?

Kelly Jamison: I was a makeup artist! I spent years making people look pretty on the outside and I figured why not help them feel the same way on the inside. Self-care is very important.

XBIZ: How did you make the big switch from painting faces to selling bondage bed straps?

Jamison: On accident — I was looking for makeup jobs on Craigslist and stumbled on an ad for a job in the industry. It offered excitement and travel — two things I love most — so my interest was piqued immediately. I started my career in the industry working for a well-known lubricant manufacturer. Now I’m three-and-a-half years in and there’s no turning back.

XBIZ: What’s surprised you the most about your new career path?

Jamison: How quickly the time passed. I’m always traveling or planning trips several months in advance. Every now and then when I come up for air, another year has gone by and I’m getting ready to leave again!

XBIZ: What’s your role at Sportsheets? Tell us how you bring your own special flair to the position.

Jamison: Well, my official title reads “brand ambassador” but I like to think of myself as a jack-of-all-trades. If you’ve ever had one of my trainings, they’re pretty unforgettable! I really enjoy what I do. Every time I go out and represent my company, I make sure everyone has a fun and educational experience.

XBIZ: Which industry vets do you count among your most treasured friends and mentors?

Jamison: There are far too many to name but I’ll give you three: Chaney Cox, Kim Card and Conde Aumann.

Chaney has always been a symbol of strength and perseverance to me. She gives me great advice and she is a gentle soul. I want to be her when I grow up!

Kim Card is one of the kindest and most loving people I know. She has helped me in more ways than I can count and I can’t thank her enough.

Conde is my birthday twin! She is someone I look up to and I thank her for all her great advice and constant support.

They have all helped guide me to the place I’m at today, so thank you!

XBIZ: Sportsheets has undergone so many amazing changes since bringing you on board. How would you describe the company environment as the brand continues to evolve?

Jamison: Exciting! I started at such a great time because we are making new products, rebranding packaging and our sales team is on point.

XBIZ: As a fast-paced road warrior, you’re constantly racking up wild travel experiences. What was your most memorable trip to date?

Jamison: I did a road trip to Savannah with another vendor and like an idiot I let her pick the hotel. Little did I know she booked a haunted hotel! To make matters worse, my room was next to the most haunted room (yikes!) Right outside my door was a “Blair Witch”-looking mannequin they had staring out of a window! This place was so spooky they offered daily tours for people to check this room out! Let’s just say I didn’t get any sleep that night because I slept in my clothes with all the lights and T.V. on. Now I book all my own hotels!

XBIZ: What new trends have you observed since joining the pleasure industry, and how do you think they’ll impact the future of sex accessories?

Jamison: Since being in the industry, I’ve noticed how CBD products have gained significant prominence in the stores — something that was once taboo is now front-and-center in many products.

I see [the industry] becoming even more mainstream. I’m already seeing vibrators in drugstores like CVS and Walgreens so it’s only a matter of time before I’ll be able to buy fetish items at my local Target.

XBIZ: What’s on your plate for the next few months, both in the office and at home?

Jamison: Professionally, I look forward to celebrating my first year with Sportsheets in a few months! Personally, I’m planning a fun girls’ trip to Thailand next year with my friends!

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Guide to Having a Successful Adult Retail Trade Show Experience

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became the first adult toy party planner in Rhode Island. She gained experience with another company before launching Athena’s Home Novelties from her apartment in 1998, with the mantra “Educate. Empower. Entertain.”

Women In Adult ·
opinion

Tips for Embracing Diversity Through Language

We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.

Claire Sass ·
opinion

A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content

Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.

Anne Hodder-Shipp ·
opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

Distribuciones-BES Spreads Pleasure Brands' Reach Across Mexico

It’s time to brush up on your Spanish, sex toy manufacturers. The Mexican market is thriving, and the country’s distribution and retail businesses are eager to forge new connections with brands from around the world.

Colleen Godin ·
Show More