Early in 2019, a new paysite player surreptitiously stepped onto the landscape with the laudable goal of bringing together fans with an eye for both hunky men and alluring women. Nearly a year into the successful launch of WhyNotBi.com, XBIZ spoke with industry vet Tom Moore about the site’s origins and its current evolution.
“We found there was a void in the marketplace for quality bisexual content,” a site rep told XBIZ. “We tested out a couple of scenes on other sites, prior to the launch, and the results confirmed to us that the demand was high.”
I have produced bi content for other companies and there was always a need for it, but it seemed that this time around the model base and fans were ready.
WhyNotBi formally went live with a full slate of scenes featuring “the sexiest guys and girls exploring wild group fuck sessions,” as promised by the site’s inaugural promotional tease. “Members will have access to sizzling storylines and hot, horny performers who are completely uninhibited. It doesn’t matter if you like studs with big dicks, blondes with big tits, young hunks, cute teens or all of the above — WhyNotBi has something for everyone.”
Notable performers Syren De Mer, Mandy Muse, Alexa Nova, Silvia Saige and Dee Williams were among the site’s first female stars. Top male talent included Dante Colle, Michael Delray, Colby Jansen, Connor Maguire, Justin Matthews, Dominic Pacifico, Pierce Paris, Damien Stone and Wesley Woods.
WhyNotBi’s formula immediately set it apart in the genre.
“Our audience is primarily bisexual and gay men, because the guys do a lot more than just touch each other,” noted the site rep, “as opposed to those other sites. We also feel that this site appeals to women of different sexual orientations.”
Moore understood the market was ready for new bi content. “There are a great many performers who I already knew were very personally into this kind of content or had expressed a great interest into expanding their performances in this area,” he told XBIZ, additionally citing “an amazing marketing department” for setting the proper tone.
“It is, of course, a collaboration. The key is those models who have a passion for it. I have produced bi content for other companies and there was always a need for it, but it seemed that this time around the model base and fans were ready.”
Talent-scouted 25 years ago when he was working as a professional dominant and performing in fetish stage shows in the San Diego area, Moore transitioned to directing in 2000 and brought an enthusiast’s eye for authentic detail to his shoots. Moore’s success with TransAngels.com set up the opportunity with WhyNotBi.
“All of my career, whether performing or in production, I have worked in many different genres,” he said. “That is part of what keeps it fresh and exciting for me. One week I am shooting on a straight set, then trans, then gay, then bi and once in awhile in fetish. Working with different talent pools and personalities keeps my creativity always popping.”
Moore has not, however, identified a specific formula that will produce ideal bi content. Nevertheless, the raw desire of its participants is vital.
“I really don't think there is one formula that fits this genre,” he reflected. “Bisexual persons and their desires are as diverse as everyone else’s. Personally, I think bisexuals likely outnumber every other group, so that's a pretty broad appeal. Eventually, I think it will break off into different areas of interests, just as with other areas, as they develop. The range is so wide it's hard to meet everyone's needs with just one site. There are so many storylines and ideals to explore as yet.”
A crucial ingredient that bi content all-too-frequently lacks, Moore noted, is inclusivity.
“One of our most popular early scenes was a fourway scene that had elements of just about every sexual behavior in it and I think that is key: inclusivity. To accept and be attracted to the person, not just what sex they present.”
Moore is encouraged by the steady growth of WhyNotBi and the opportunity presented by its burgeoning popularity to put the lie to pervasive stereotypes.
“Stereotypes are especially irrelevant when it comes to the bisexual genre,” he said. “People, and especially bisexual persons, come in all shapes, sizes, colors and desires and that is reflected in their needs on the screen. I, myself, personally love a good story and especially erotica and beautiful photography. Those ad photos that first caught my eye and the fun or sexy tease shots in the beginning really will be what catch my attention. A simple look or expression on the model’s face can show so much, if they want it to. And if they do [feel that way] it’s probably worth watching.”
Nearly a year into the launch of WhyNotBi, Moore is encouraged by the talent pool, both male and female, who have expressed a desire to push sexual boundaries onscreen.
“I don't think [bi content] goes in-and-out of vogue so much as that, in the past, it has been very difficult to cast,” he observed. “Models who wished to perform in this area have been routinely vilified for doing so by both the gay and straight sides of the industry and they would lose other work because of it. Thankfully, the slow-and-steady progress of the younger generations — and the older ones who never give in or give up — keeps this genre alive for the very wide and untapped audience that it has. I would also credit the continued growth and acceptance of the trans lifestyle and market with helping to open up the bisexual arena.”
Moore remains energized by the chance to find new storylines and scenarios to explore as WhyNotBi cruises into a new year.
“Personally, I love it when I get a script that is fun and engaging for the models, something they can relate to and gets them excited to be into the scene. The more I feel they are engaged in the scene, the more I am excited. It's all about maintaining a good energy on set where everyone is comfortable [and eager] to give his or her best performance. And, being a lifestyle kinkster that I am, the dirtier the better — always!”
