opinion

How to Master Adult Retail From Home

How to Master Adult Retail From Home

Ever fancy waking up when you wanted to, having time to make a light breakfast, sip on that steaming cup of coffee while gazing out of the windows at the calm skies or the high-rise buildings ... on a Monday morning?

Well, yeah, that ain’t gonna happen. Pandemic or not — every day is a hustle. However, you can master the art of working from home.

The line between work life and personal life disappears quicker when WFH, so establish your hours and try your best to stick to them.

Many of us have had to take a crash course in working from home over the past month or so. We’ve learned that it’s not all just a juggling act with the cat jumping on your keyboard, your kids making you pull your hair, or making sure your boxers aren’t exposed in the next Zoom call. It’s much more than that.

After having built my career in various industries like manufacturing, retail, advertising, marketing, food, beverage and telecommunications, I decided to jump into the world of ecommerce, and I was at a very unusual crossroads. Over the course of the last seven years, I am fortunate to have somewhat mastered the art of WFH. Between running operations across seven seas, managing teams in four countries/time zones, and occasional international trips, we have built up our operations from the ground up to be sturdy, efficient, lean and profitable.

Let’s take a look at the pros of WFH:

  • Cuts costs of real estate/office rents and maintenance
  • Reduces commute time
  • Makes you more efficient as you start your day earlier and work flexible hours
  • Improves time management skills

Assuming you are already established in your business model, the following tips can be adapted or modified until you arrive at a WFH model that’s suitable for your lifestyle:

1. Set business hours for yourself: No matter if you are working from home, set your work hours. It is easy to get absorbed in your tasks and the line between work life and personal life disappears quicker when WFH, so establish your hours and try your best to stick to them.

2. Set rules for communication: If it's a detailed discussion that needs follow-up, use email. Shorter discussions that may require back and forth, or quicker responses, use IM or any chat app. Get on the phone only if absolutely necessary. Communication is always best handled in written format. Set your communication preferences with the team, so they know when and how/when to get ahold of you.

3. Make a list: Yea, this old-school formula always works. You could list your tasks for the day, and group them by priority — such as 9 a.m.-1 p.m. for top priority, 2 p.m.-6 p.m. for the mid priority and save low priority for at the end of work shift.

4. Have a virtual wall: Maintain your work within a designated work space.

5. Organize smart meetings (when needed): When you have to get the team on a meeting, it can be accomplished by many of the audio/video conferencing features built in most communication apps, else try Zoom, Google Hangout, etc. Set a proper agenda for the meeting, which has the topics to be discussed and the flow of information, along with an intro that summarizes the purpose of the meeting.

6. Team Management: Use a project management app that centralizes communication, discussions, timelines and task assignment along with priorities. Try to switch off from using emails for task assignment and management and use the PM apps instead. My recommendation is Basecamp, its one of the simplest, most intuitive and easy to figure out PM apps.

7. Use dropshippers or fulfillment warehouse: Yes, buying in bulk is probably economical, but if you have good sales volume, work out a deal with your distributor and ask for discounts that equal to the value they provide by warehousing, packaging, stock management and shipping. Usually if the price you pay is about 20-25 percent on top of wholesale costs, that's a good partnership and eliminates a major time intensive activity of operations. We use Entrenue, Holiday Products and WIlliams Trading. They all do a great job and offer competitive pricing.

8. Outsource/Collaborate: We decided to keep only the core team inhouse, which is customer service, sales and operations. The rest we have been outsourcing and collaborating with experts who have good reputation and reviews. Try Fiver for the most suitable bunch of freelancers and professionals alike.

With the time and cost-savings that WFH brings, I have been able to offset three or four of my international trips every year.

Stay safe my friends, and look forward to a new era of doing business. We are lucky that we are the ones who get to shape it for the coming generations.

Raj Armani is the COO and co-founder of online retailer ImBesharam.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How to Advise Beginners on Shopping 'Animal Play' Toys

An important aspect of sex that doesn’t get talked about enough is exercising our imaginations. Letting our minds run wild gives us the chance to try new positions, play with new parts of the body, add toys and accessories, or even create a completely made-up fantasy world where we can pretend to be an entirely different species.

Rebecca Weinberg ·
opinion

Strategies for Navigating Content Restrictions on Social Media

Welcome to the “seggsual” wellness industry, also known as the “s//xual wellness industry” or “s-eggs-ual” wellness industry. Why so many aliases? Because mentioning what we actually do can torpedo our marketing efforts on social media platforms.

Scarlett Ward ·
trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

Show More