opinion

Forging Ahead in Business During a Pandemic

Forging Ahead in Business During a Pandemic

In today’s flourishing sex toy market, excitement and enjoyment aren’t difficult to find.

When first I started DHH Digital Media and Dukes Dollz and Toys, many people close to me frowned upon my (at the time) new business venture of adult cartoons, comics and curvy sex dolls. Yes, back then, the cartoon genre was out of the norm of what was trending in the adult scene, but it was a personal hobby and passion of mine so if someone else wasn’t going to do it, I decided, then I’d do it myself.

What this current global pandemic has taught me is that utilizing technology and diversifying your streams of income are very essential to the survival of any business.

As of 2020, DukesHardcoreHoneys.com has been going strong for 13 years and various forms of DukesDollz.com have been around for five years, well exceeding any expectations that I had put on myself when starting the two brands. When the country shut down in March, I helplessly witnessed friends, family, businesses and partners all around me fall victim to the coronavirus and the crash of the American economy as a result of the pandemic. Witnessing this put a huge emotional burden on my family, and I began to feel a sense of uncertainty about how I would manage my family’s well-being. Yet one week into the shutdown, I was shocked to see my website members double, then triple week by week. While, personally, I was baffled by this, it was still very welcome.

As several reports have shown, this period of quarantine has encouraged consumers to seek out alternatives for their sexual entertainment, and pleasure products have served as valuable alternatives in these times. Sex dolls in particular can be a source of entertainment, pleasure and companionship — which people at home are in need of as they’re encouraged to practice social distancing for the foreseeable future.

All around the world, sex dolls are being appreciated for being the next best thing to a real-life physical sexual experience. As a perfect COVID-19 companion, a sex doll can be enjoyed without another individual in the room — and yet it feels as if there is. Sex dolls, such as the ones offered by my company Dukes Dollz, are fully poseable to hold any sexual position and have fully functional orifices for sexual use that feel especially lifelike when lubed up.

Sex dolls not only benefit single men, but also couples looking to spice up their sexual experiences. A realistic sex doll can also be an excellent threesome partner. Particularly during the global pandemic, when stay-at-home orders are getting in the way of gatherings, couples that are used to going to sex parties or swinger events are having to compromise with at-home activities. Lifelike dolls can provide a safer option for those who want to invite a third person into the bedroom.

Other adult novelties have also been on the rise in popularity as well. With people stuck at home for months, the orders for my series of adult coloring books (Duke's Naughty Coloring Book) have increased as erotic books serve as a great way of passing time, combining arts and crafts with naughty adult fun. Each coloring book in my series, for example, focuses on a different niche or fetish in the adult genre.

This experience during this global pandemic has been very bittersweet, as my companies were thriving while the economy was imploding. It was then that I was inspired to set my next goal, which was to help those around me. As many companies were shutting down due to the pandemic, Duke’s Hardcore Honeys was prepared not only to continue business as usual but actually to expand and grow with no need for human contact.

What this current global pandemic has taught me is that utilizing technology and diversifying your streams of income are very essential to the survival of any business, especially for those in the adult scene during these stressful times. The good news is that there are so many different platforms that can be used to market your brand and to get creative with content creation.

As a 100-percent animation and art website, I have been able to hire models and voice actors, friends and artists, as they could perform and help create content from the safety of their homes. Thanks to smartphones, these collaborators are able to send me their work instantly, and I can pay them instantly. Technology is a very beautiful thing that has allowed me to support those close to me that are in need — and in return, they’ve helped contribute to the growth of my company.

Duke is an adult artist, animator and owner of DHH Digital Media and Dukes Dolls and Toys, based in New Jersey. Duke initially garnered online attention with his erotic stories depicting curvy women in sexual situations and later began designing curvy sex dolls based on his erotic illustrations, which are sold around the world.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Guide to Having a Successful Adult Retail Trade Show Experience

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became the first adult toy party planner in Rhode Island. She gained experience with another company before launching Athena’s Home Novelties from her apartment in 1998, with the mantra “Educate. Empower. Entertain.”

Women In Adult ·
opinion

Tips for Embracing Diversity Through Language

We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.

Claire Sass ·
opinion

A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content

Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.

Anne Hodder-Shipp ·
opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

Distribuciones-BES Spreads Pleasure Brands' Reach Across Mexico

It’s time to brush up on your Spanish, sex toy manufacturers. The Mexican market is thriving, and the country’s distribution and retail businesses are eager to forge new connections with brands from around the world.

Colleen Godin ·
Show More