opinion

Reflecting on a Wild 2020 in the Content Game

Reflecting on a Wild 2020 in the Content Game

2020 was ... well, I think we can all agree that we certainly don’t want to do that again. We saw forest fires that ravaged Australia and the American northwest, suffered intense civil unrest, went through the most polarizing presidential election in history and battled a worldwide economic downfall unlike anything we’d ever encountered ... all against the backdrop of a global pandemic that claimed over a million lives worldwide. That’s a lot to process in a year ... hell, that would be a lot to process over ten years, but it happened and somehow, we made it through.

And believe it or not, a few good things might have happened too.

2020 was unbearably difficult, but now we stand at the doorstep of a new year that will bring new opportunities, new potential and, with hope, better things to come.

We Learned to Adapt

When the pandemic first hit, there was a lot to get used to in a short amount of time. Our workplaces, shops, grocery stores, banks ... basically every day-to-day destination was suddenly off-limits. It would have been simple, so simple, to fold up and shut down. But rather than breaking, we learned how to bend.

The adult industry was one of the hardest hit, as suddenly thousands and thousands of sex workers were shut out of studios, strip clubs and other in-person venues. But did they simply stop earning? No! They took their business online with enthusiasm and ingenuity.

2020 saw an absolute explosion of online sex work that helped maintain the livelihood of performers who simply had to adapt. And in adapting, they learned how much is possible from the comfort of their homes. In some cases, the possibility of online sex work became a reality to many who’d never considered the adult industry as a form of income. Sex work became, for a lot of people, a lifesaver.

The lesson for 2021: Persevere. There is always another way, even when the situation feels insurmountable. Being flexible in your business will make you more successful no matter what fate throws your way.

We Learned to Give Back

During the explosion of online sex work that started back around March, there was another emergency brewing: 27.2 million acres of Australian land were burning, taking down homes, ecosystems and human lives. A few months later, the same fate would strike the American northwest, destroying thousands upon thousands of residences and killing 33 people. Donations were needed to help battle the blazes, and help came from unexpected sources ... sex workers. Initiatives sprung up out of nowhere, with influencers pledging donations in exchange for nude content. That money went directly to areas of dire need and helped alleviate some of the cost of the damage and get those areas back on their feet.

The lesson for 2021: Use your platform. As an influencer — whether your reach is 1,000 people or 1,000,000 — you have the ability to use your talents and abilities to not only entertain, but to benefit others.

We Learned to Protect One Another

The accessory of the year? Masks, preferably of the N95 variety, became all the rage as COVID-19 ravaged the world and overcame our healthcare system. With initiatives such as F*ck COVID, thousands and thousands of dollars were raised by sex workers who wanted to give help where it was needed. This money went directly toward providing personal protective equipment to medical workers on the front lines.

The lesson for 2021: Spot opportunities. Whether you’re looking to enhance your own business or reach out and provide help for others, creativity goes a long way. When you remain open to the possibility of bringing about change, you’re much more likely to be successful.

We Learned to Be Better

With so many new sex workers taking the stage, the learning curve was fast and furious. In my corner of the industry, FanCentro launched Centro University, the first educational program for sex workers looking to make a living online. It made headlines all over the web and gave thousands of influencers the tools they needed to create a brand and start making money with their content. This wasn’t just a band-aid on a temporary problem, but the launch of many, many new careers.

The lesson for 2021: Keep growing, keep learning and keep evolving. Don’t ever settle because you feel like your business is good enough or you feel you’ve hit a plateau. Strive for constant improvement, accept education, and apply those lessons to help yourself become as successful as you can possibly be.

We Learned to Love Each Other

Millions of profiles, including those of online sex workers, went dark on June 2nd in protest of the death of George Floyd. The idea of using influence to facilitate change was not just a flash in the pan, and we saw a record number of adult influencers using their platform to demand positive changes.

The lesson for 2021: Maintain strength in your convictions. Whether it’s taking a stand against a clear injustice or advocating for yourself, no one will speak up for you. Make your voice heard and you’ll be that much stronger for it.

We Learned That This Isn't the End

2020 was unbearably difficult, but now we stand at the doorstep of a new year that will bring new opportunities, new potential and, with hope, better things to come.

Brooke Powell is the Community Manager at FanCentro, a premium social media network for influencers, models and adult stars.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Unpacking the Payment Card Industry's Latest Data Security Standard

The Payment Card Industry Data Security Standard (PCI DSS) is a set of requirements and guidelines that apply to all businesses that accept credit card payments, and is designed to ensure the security of those transactions.

Jonathan Corona ·
opinion

Compliance With State Age Verification Laws

During the past year, website operators have faced a slew of new state age verification laws entailing a variety of inconsistent compliance obligations.

Lawrence Walters ·
opinion

Merchants in Spotlight With Visa's VIRP

By now, most merchants know about the Visa Integrity Risk Program (VIRP) rolled out in spring 2023. The program is designed to ensure that acquirers and their designated agents — payment facilitators, independent sales organizations and wallets — maintain proper controls and oversight to prevent illegal transactions from entering the Visa payment system.

Cathy Beardsley ·
opinion

How to Know When Hosting Upgrades Are Really Needed

I was reminded about an annoyingly common experience that often frustrates website owners: upgrades. Sometimes, an upgrade of physical system resources like CPU, RAM or storage really is required to solve a problem or improve performance… but how do you know you’re not just being upsold?

Brad Mitchell ·
profile

WIA Profile: Natasha Inamorata

Natasha Inamorata was just a kid when she first picked up a disposable camera. She quickly became enamored with it and continued to shoot with whatever equipment she could afford. In her teens, she saved enough money to purchase a digital Canon ELPH, began taking portraits of her friends, shot an entire wedding on a point-and-shoot camera and edited the photos with Picnik.

Women in Adult ·
trends

Collab Nation: Top Creators Share Best Practices for Fruitful Co-Shoots

One of the fastest ways for creators to gain new subscribers and buyers, not to mention monetize their existing fan base, is to collaborate with other creators. The extra star power can multiply potential earnings, broaden brand reach and boost a creator’s reputation in the community.

Alejandro Freixes ·
opinion

Bridging Generational Divides in Payment Preferences

While Baby Boomers and Gen Xers tend to be most comfortable with the traditional payment methods to which they are accustomed, like cash and credit cards, the younger cohorts — Millennials and Gen Z — have veered sharply toward digital-first payment solutions.

Jonathan Corona ·
opinion

Legal and Business Safety for Creators at Trade Shows

As I write this, I am preparing to attend XBIZ Miami, which reminds me of attending my first trade show 20 years ago. Since then, I have met thousands of people from all over the world who were doing business — or seeking to do business — in the adult industry.

Corey D. Silverstein ·
opinion

Adding AI to Your Company's Tech Toolbox

Artificial intelligence is all the rage. Not only is AI all over the headlines, it is also top of mind for many company leadership teams, who find themselves asking, “How can this new tool help our company?”

Cathy Beardsley ·
opinion

The Ins and Outs of IP Addresses: What Website Owners Should Know

Think about your home address, the place you live. It is unique. That’s important because when you decide to invite someone over, they will need directions to find you. It’s even more important if you want a lot of visitors.

Brad Mitchell ·
Show More