Ever since non-fungible tokens, aka NFTs, seized headlines with their unique form of collectible-like digital ownership based on blockchain technology, many brands and creators have tapped into the phenomenon with gusto.
Given the parallel evolution of the mainstream and adult creator economies, especially amid the traffic surge due to lockdowns last year, business is booming in the realm of personality-driven purchases.
We are, at our core, an NFT marketplace for adult content and art, with websites already generating income and giving fans a compelling reason to utilize tokens.
Now, Nafty is setting out to be a market leader in the space, merging premium social media feed-based monetization, membership sites, payment processing and more via a robust ecosystem.
With a viewable roadmap online that has already ticked many milestones checked off, Nafty is aiming to aggressively expand, recruiting stars and business partners along the way.
XBIZ sat down with the powers that be behind Nafty to discuss their launch and game plan for the future, as the global economy increasingly shifts to a vibrant realm of diverse ecommerce opportunities.
XBIZ: What led you to launch Nafty and what early company milestones have proven most fruitful?
NAFTY: What led us to create Nafty are a few problems the adult industry is faced with when it comes to payments, namely high fees, chargebacks, fraud and lots of middlemen between creators and consumers.
To address these issues, we launched membership sites in the form of Nafty TV and NaftyBabes, fan site NaftyFans and NFT marketplace NaftyArt based on crypto, which can help provide lower fees, no chargebacks and no middlemen. In addition, we established Nafty Pay, a payment solution for other websites outside of our ecosystem.
We are, at our core, an NFT marketplace for adult content and art, with websites already generating income and giving fans a compelling reason to utilize tokens.
XBIZ: Discuss the professional background of the executive team behind the brand, and their specialties.
NAFTY: Robert Kemenyfi, our CEO, is a serial entrepreneur with a vast background in payment solutions and business development. Our CMO, Georgi Dimitrov, is an experienced marketing enthusiast with extensive background in the adult industry.
Jeffrey Dillon, the CBDO, brings his background of successful entrepreneurship, marketing experience and a passion for the intersection between tech and adult. Jeff has helped grow some of the biggest companies in the space and has created the most successful crowdfunding campaign in the adult industry.
Alexander Sanchez, the community manager, has functional expertise in the blockchain industry with a background in managing relationships and working productively with others; he is always prepared to take initiative.
All in all, we have over 30 people working on our project.
XBIZ: How does Nafty distinguish itself in the competitive field of content platforms in general, as well as within the NFT ecosystem?
NAFTY: For now, we have no real competitors in our view, as we are the only NFT player that is fully live with our products, while others are still in a developmental stage — at least, that is what they claim. We are also making good money and our NFTs provide creators rights to their content, with not only payment for the first purchase but royalties on any continued sales of their content, forever.
XBIZ: Given your company roadmap, how have you overcome past challenges and what goals are you working towards most aggressively?
NAFTY: Our roadmap can be viewed in full at NaftyToken.com/roadmap.
We are most aggressively working on the NFT marketplace, as it’s unique and has no competition now, so we’re focused on taking a big market share. The other main focus is our fan site, which will combine all of the ecosystems into one platform and social network. We also are planning to provide marketing tools and an affiliate program.
XBIZ: Describe your marketing approach via brand ambassadors and how you recruit models to vouch for Nafty.
NAFTY: We have partnered with a few models, porn performers and talent agencies to offer creators 95% instead of 50% to 80% like other platforms offer. Plus we provide them with the above-mentioned marketing tools to promote their own brand name and account. We have a lot of good experience taking good care of our creators.
XBIZ: How are you handling scalability as the company grows, on both a technology and business level, with NaftyFans, NaftyArt and Nafty.tv?
NAFTY: Soon, we will merge all of our platforms into one and give the creator the ability to choose whatever type of content will best engage their fans, as we are not limited to just selling one form of content.
XBIZ: What unique opportunities and hurdles does the NFT market face, and where do you foresee it going overall in the coming years?
NAFTY: As mentioned earlier, blockchain technology helps cut down on fees and instances of fraud, while NFTs provide unique ownership to creators and lifetime royalties. For creators that are losing trust in other platforms and looking for other solutions, we are here for them.
XBIZ: Since your 2022 roadmap includes a variety of verticals spanning dating and cam sites, how are you ensuring your team stays well-versed in, and strongly positioned for, each sector's demands?
NAFTY: We have three development teams working parallel, and as far as the priority of which products receive the most attention and resources, we let our community choose based on their experiences and feedback.
