opinion

How to Ease Customers Into Kinky Play With Blindfolds

How to Ease Customers Into Kinky Play With Blindfolds

What’s one of the easiest ways to turn a sexy encounter into a toe-curling scene to remember? The premise is simple: suppress one or more of someone's senses and the others become enhanced. By manipulating touch, taste, smell, hearing or sight, couples can magnify the senses left intact.

Whether your clientele is into hardcore BDSM scenes or simply want to spice things up, blindfolds should be a recommended kinky tool. There are so many varieties and styles to choose from; they run the gamut from simple and utilitarian to all-in-one sensory deprivation tools. When assisting customers, don't overlook the role that eye cover can play in their sexy adventures. Be prepared to illustrate the variety or functions and styles blindfolds come in. They are so versatile, they can be incorporated into almost any scenario.

Covering the eyes is simple but so incredibly sensual. It can instantly amp up the eroticism during a tryst for several reasons.

Sensory deprivation allows couples to disengage from typical sources of stress and anxiety. It’s a form of relaxation; like spas with sensory deprivation tanks, blindfolds in the bedroom block out external stimuli and enable couples to let go. Sensory deprivation is also well suited for those exploring dominant/ submissive power play. A blindfolded person must depend on their partner to navigate their surroundings. This sets the stage for one partner to give direction that the blindfolded person must follow, and can put one in the very vulnerable state of having to trust a partner completely. This emotional dependency fosters intimacy and can make couples feel more connected. For those into BDSM, getting into this kind of headspace is an ideal pathway to psychological play.

Exploring Blindfolds

For those new to sensory deprivation, it’s best to start off slowly. Only manipulate one sense to begin with. Since most of us are so dependent on sight, it’s the most natural and impactful place to start. There’s quite a variety available when it comes to simple blindfolds, mainly due to comfort factors. Basic styles provide ample coverage without hindering the nasal passages, and typically feature soft lining so it’s comfortable for newbies and for longer-term wear. Some blindfolds may irritate those who wear eye makeup, false eyelashes, or contact lenses. In these cases, suggest styles that don’t hug the eyelids tightly.

Getting the Most Out of Blindfolds

Once the blindfold is on, what comes next? Sensation play can complement and enhance the sensory deprivation experience. Sensation play involves rubbing a partner's skin with hands or toys. It is most effective when you use opposing types of touch like hot and cold, soft and rough, or firm and gentle.

Removing or distorting other senses also amplifies sensation. Suggest to curious shoppers the use of a pair of earplugs or headphones to alter the sense of hearing. Bondage restraints can restrict touch. Including these things will further intensify every caress, spank, or kiss, and those ready for advanced play can level up their blindfold game and use more full-coverage headgear.

Advanced Gear

Full-face masks are considered intermediate- level gear. In addition to being an eye cover, such a mask completely wraps around the nose as well, which makes this piece of equipment perfect for those willing to take things a little further but who may be concerned about claustrophobia. This type of gear is usually reserved for BDSM enthusiasts. Many wearers say that, upon putting on this type of fullcoverage hood, everything changes for them psychologically. They go into a very submissive headspace, and some even start to flow into subspace. This piece may also make the wearer feel even more disoriented.

When you’re helping customers find new toys, remind them that blindfolds can enhance any type of sexy scene. They are also perfectly suited for curious novices and experienced kinksters alike, making them an ideal upsell. Eye cover also pairs well with so many other toys and accessories. A blindfold purchased with a dildo can be the basis for a kinky adventure, just as a sensory deprivation hood can make a dungeon scene larger than life. Blindfolds are versatile play tools that can be used in any way your imagination takes you.

Rebecca Weinberg is an award-winning industry leader with more than 20 years of experience in the adult industry. She is the president of multi-award-winning pleasure product manufacturer XR Brands.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
Show More