educational

Breaking Down Web3 for Creators

Breaking Down Web3 for Creators

You may have heard a lot about Web3, aka Web 3.0, and how revolutionary it will be for internet users. But how many content creators and cam models know what this concept really means and how it stands to impact our brands and business?

LOOKING BACK AT “READ-ONLY” WEB1

Web3 advocates envision this democratization of the internet as heavily driven by blockchain, a digital ledger technology that keeps track of transactions in a transparent way.

To understand where the internet may be going, let’s first take a look back at where it has been. Web1 refers to the 1990s and early 2000s, when content was “read-only” for the most part. That’s because most users were passively consuming site content created by webmasters, rather than participating actively in its creation as they would begin to do during the next phase: Web2.

WEB2: INTERACTIVITY AND DATA COLLECTION

Web2 marks a more dynamic and interactive era of the internet. Companies collected/controlled data from more engaged users, who were encouraged to create online communities and produce user-generated content. We have been in the Web2 phase since the early 2000s, when the emergence of giant platforms like Google, Facebook, Twitter and Amazon, as well as services like Uber and Venmo, brought a centralized and commercial order to the internet. This made it easier to connect, browse, interact and make transactions online; we’ve come a long way since AOL chatrooms or downloading songs through Napster. It also allowed these large companies to harvest data on all of our purchases, interactions and preferences, selling it to ad companies and capturing much of the monetary value created on the internet. User-generated adult content became more common, as users began selling their own videos and streaming on platforms more frequently, but this also opened up creators to online piracy and the redistribution of their content, which diminished income.

WEB3: USER-CONTROLLED AND DECENTRALIZED

That’s where Web3 comes into play. It’s even more focused on users and creators, aiming to evolve the internet from a phase of domination by Big Tech companies with payment for goods and services processed through traditional banking-enabled channels, to a more decentralized and user-controlled phase. Web3 is intended to make data more private, and less of a commodity traded behind the scenes among sites and advertising honchos.

The term Web3 was first coined in 2014 by Gavin Wood, co-founder of the popular cryptocurrency Ethereum, and in 2021 the idea garnered interest among crypto enthusiasts, tech companies and venture capital firms looking to invest in the hottest new thing. Wood hopes Web3 will fulfill the needs of future internet users in a way the current, centralized providers cannot. Advocates of this next phase are also excited to challenge the power of tech giants, wresting back control of online community, creation and commerce.

IT’S ALL ABOUT THE BLOCKCHAIN

Web3 advocates envision this democratization of the internet as heavily driven by blockchain, a digital ledger technology that keeps track of transactions in a transparent way. Blockchain maintains privacy by hiding the exact identity of people making trades, and enables token-based economics using cryptocurrency.

The decentralized framework is also more developer-friendly, giving more folks a voice in deciding which protocols will govern the movement of data and money — and therefore more influence in shaping the “next-gen” version of the internet.

It should be noted, however, that big companies like Microsoft and Twitter are actively investing in Web3, so they will still be major players in the space. You can also bet that large adult platforms will release features to harness this next iteration of the web, particularly with non-fungible tokens or NFTs, which allow users to sell audio, images, videos, etc. as if they are collectibles, by attaching files to crypto systems.

While it is impossible to predict all of the implications of Web3, one thing seems clear: Given the benefits of private transactions, user-influenced policies and greater content creation ownership, Web3 is poised to unlock adult industry business potential with less Big Tech banning and banking system discrimination.

Sabien DeMonia is a content creator, cam model, head of talent for SugarBounce and an ambassador for both Pineapple Support and Gaming Adult’s “Hentai Heroes.” Follow her on Twitter @Sabien_DeMonia, on Instagram @sabiendemonia_ and find all her links at Linktr.ee/CumAndGetMe.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Best Practices for Payment Gateway Security

Securing digital payment transactions is critical for all businesses, but especially those in high-risk industries. Payment gateways are a core component of the digital payment ecosystem, and therefore must follow best practices to keep customer data safe.

Jonathan Corona ·
opinion

Ready for New Visa Acquirer Changes?

Next spring, Visa will roll out the U.S. version of its new Visa Acquirer Monitoring Program (VAMP), which goes into effect April 1, 2025. This follows Visa Europe, which rolled out VAMP back in June. VAMP charts a new path for acquirers to manage fraud and chargeback ratios.

Cathy Beardsley ·
opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
profile

WIA Profile: Patricia Ucros

Born in Bogota, Colombia, Ucros graduated from college with a degree in education. She spent three years teaching third grade, which she enjoyed a lot, before heeding her father’s advice and moving to South Florida.

Women In Adult ·
opinion

Creating Payment Redundancies to Maximize Payout Uptime

During the global CrowdStrike outage that took place toward the end of July, a flawed software update brought air travel and electronic commerce to a grinding halt worldwide. This dramatically underscores the importance of having a backup plan in place for critical infrastructure.

Jonathan Corona ·
opinion

The Need for Minimal Friction in Age Verification Technology

In the adult sector, robust age assurance, comprised of age verification and age estimation methods, is critical to ensuring legal compliance with ever-evolving regulations, safeguarding minors from inappropriate content and protecting the privacy of adults wishing to view adult content.

Gavin Worrall ·
Show More