opinion

How to Embrace Eco-Friendly Pleasure Products Manufacturing

How to Embrace Eco-Friendly Pleasure Products Manufacturing

The way we conduct our businesses can have an important impact on the environment, which is why sustainability has become a major part of many adult product manufacturers’ development plans. But what does environmental sustainability for manufacturers look like?

What is sustainability?

It’s worth it to take the time and effort to research options and alternatives to the materials and processes we’ve become comfortable using on a daily basis.

This is an important question, especially since it has become something of a buzzword lately. It’s more than simply turning logos green for Earth Day or adding a recycling bin to the break room. Environmental sustainability is our collective responsibility to protect global ecosystems — which in turn support health and well-being — and to conserve natural resources.

Something that can make this tricky is that it requires forward thinking, into the far future. The environmental consequences of our actions are often not felt immediately, so it can be difficult for people to think about those future consequences when dealing with today’s issues. This is why the U.S. Environmental Protection Agency defines sustainability as “meeting today’s needs without compromising the ability of future generations to meet their needs.”

How can a company embrace sustainability?

There are many ways that a business can incorporate eco-conscious changes into its day-to-day operations. Over the years, I have become a bit of a geek about this and have spent time looking at sustainability from a variety of angles. As a result, Blush has integrated multiple levels of sustainability practices.

There are larger-scale updates, such as converting our packaging and charge cables to more earth-friendly materials, which is an ongoing process; adjusting the sizes of our packaging and packing them more efficiently for shipping; and using solar power to fuel some of our production. Additionally, we offer our employees a monetary incentive for switching to solar power and/or an electric car.

Then there are the smaller steps we take, like the bin in our office for reusing packing materials, as well as daily reminders for our staff to turn off or put their computers to sleep. These steps might sound small on paper, but for every person who makes a small change, we get incrementally closer to a bigger impact. Think about it: if 1 million people each make one small sustainability change, it adds up!

All that said, perhaps one of the biggest steps a manufacturer can take in the quest for sustainability is making sustainable products. 

Making sustainable products

I was inspired to create a sustainable collection when I visited our factories and took note of just how much plastic we were wasting. I wanted to find solutions and that quest led to a line of toys that are crafted from plant-based materials; that use less energy and create fewer greenhouse gases during production; that are packaged in recycled paper without spot UV, foil, or plant-based inks; and that are charged via cotton-braided charging cables utilizing plant-based USB adaptors.

Creating products like this becomes a question of research. We dove deep to figure out what materials would be both eco-friendly and cost-effective, and what we found is that there are options — and they are good. It’s worth it to take the time and effort to research alternatives to the materials and processes we’ve become comfortable using on a daily basis.

This is the future of the pleasure industry, and I’m hoping it will involve a lot less plastic. With a few tweaks, some research and consistent effort, you and your customers can be part of the sustainability wave.

Eric Lee is the COO of Blush, a global manufacturer of pleasure products.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Why Sex Toy Innovation Isn't What Shoppers Want Right Now

During my first year in the industry, the luxury vibrator on shelves was LELO’s Gigi, priced at $109. It was made with high-quality silicone, boasted an ergonomic design, a travel lock and a warranty. Soon after, Je Joue released its first product, SaSi, which employed “rolling ball” movements to simulate oral sex.

Sarah Tomchesson ·
opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
Show More