opinion

How Mainstream Can Show Respect in Its Appropriation of Fetish Wear

How Mainstream Can Show Respect in Its Appropriation of Fetish Wear

Once upon a time, fetish wear was strictly confined to kink communities and subcultures. However, it has now made its way onto the catwalk and even mainstream Instagram and TikTok. This visibility of fetish clothing raises important questions about respect for its origins and the cultural significance of fetish wear.

The influence of fetish wear on mainstream fashion is not a new or shocking revelation. In 1974, Vivienne Westwood and Malcolm McLaren opened a shop selling sex and bondage wear; since then, fetish wear has made its way to Fashion Week and high-end events across the globe. Even Kim Kardashian has been seen in latex gowns and gimp masks. It’s a topic that comes to the fore periodically, and always sparks debate about cultural sensitivity and the fine line between appreciation and appropriation.

Like all trends, the popularity of fetish wear, such as chokers and harnesses, will ebb and flow.

In particular, it raises important questions about hypocrisy. For example, earlier this year, luxury fashion house Balenciaga introduced a campaign featuring images of children holding teddy bears, with the teddy bears dressed in fetish gear. Following huge backlash from both the fetish community and the fashion industry, the brand quickly removed those images and issued an apology.

The inclusion of fetish gear in an ad with children was clearly inappropriate, but the response also highlighted a pervasive issue within popular culture and fashion: Controversies like this reinforce the idea that fetish wear is “bad” and outrageous. That may be true in this particular instance — fetish wear being used in ads featuring children — but among consenting adults, fetish wear should not be a target for condemnation and marginalization.

This issue is even more concerning because fetish gear also constitutes a “uniform” for many sex workers who provide fetish services, and who face discrimination and stigmatization on a daily basis because of their jobs. On a regular basis, sex workers are discriminated against, undermined, assaulted and even murdered, yet our work uniform is paraded at the Met Gala as a gimmick. Why is fetish gear applauded on the red carpet, yet frowned upon when worn by sex workers — or simply by people for whom it represents more than a costume?

Like all trends, the popularity of fetish wear, such as chokers and harnesses, will ebb and flow. However, discrimination against sex workers and their clothing will unfortunately remain. Femdom artist and dominatrix Mistress Iris summed it up accurately when she said, “The sad reality is that people who inspired this get erased from the public, while people who kind of appropriated it get to keep existing.”

The fetish community is known to be welcoming and inviting, but when fetish wear is produced — often shoddily — for mass consumption, respect for its origins gets lost. This lack of respect, paired with the stigmatization that already exists, further marginalizes the communities that created and inspired these styles. That is why it is especially frustrating to see celebrities, fashion brands, and civilians don fetish wear without acknowledging its origins.

Those who seek to make fetish wear mainstream need to engage with the communities that originated fetish wear, asking for their consent and input before creating a “trend” or “costume” of their clothing. Collaborations that are respectful, informative and mutually consenting can help bridge the gap between appropriation and appreciation, and will ensure that fetish wear is portrayed with integrity and sensitivity.

If the fashion community is not ready to celebrate sex workers’ and the fetish community’s impact on fashion, then we — as people who must deal with hateful comments and worse — would appreciate it if they would refrain from turning up at the Met Gala in harnesses and full latex.

Countess Diamond is a U.K.-based professional dominatrix. She is an artistic dominant who thrives on psychological control with a goal to improve lives, support her clients and help them embrace their sexualities. Her specialties include mental domination, chastity and financial domination, along with sex workers’ rights, the future of sex work and parenting as a sex worker.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

trends

A Look at the Global Trends Shaping the Pleasure Products Industry

Multiple factors are shaping the pleasure landscape, including technological advancements, innovations in product design and sustainability, the impact of digital marketing and ecommerce, and the varying degrees of openness toward sexual wellness the industry encounters across different territories.

profile

WIA Profile: Kate McGregor

Ask Kate McGregor’s colleagues and co-workers, and they will likely tell you that she was always destined to do great things, wherever she landed — but that they are glad McGregor’s path led her to the colorful world of vibrators and butt plugs.

Women In Adult ·
profile

Electric Novelties Execs Reflect on Company Origins, Mission

When Zach Goode first crossed paths with Electric Novelties over 20 years ago, both he and the company were deeply entrenched in the apparel world. Goode was handling sales for a friend’s novelty T-shirt company, Sik World, while Electric specialized in sexy lingerie and clubwear.

Ariana Rodriguez ·
profile

Sensual Distributors Ltd. Blends Real-Life Love Story, Passion for Pleasure Biz

This local brick-and-mortar is a “mom and mom” operation led by co-owners Alana Thompson and Angini Singh, a lesbian couple who overcame their country’s strict, religious culture to create a sexual wellness boutique that serves their unique community.

Colleen Godin ·
opinion

How History Drives Marketing Strategies Today

Thanks to the efforts of activists, sex educators and members of marginalized communities, products like sex toys, lubricants and adult films have become much less stigmatized, and much more visible and accepted in the public sphere today.

Hail Groo ·
opinion

BAFTA Nominations Highlights Importance of Gender-Neutrality

While the Brit Awards have paved the way for gender inclusivity by introducing gender-neutral award categories, it has recently been confirmed that the British Academy of Film and Television Arts (BAFTA) awards will not follow suit.

Scarlett Ward ·
opinion

How to Explain Wax Play to Shoppers

When it comes to candles in the bedroom, most folks think of them as a great way to create a sexy ambiance. For folks who enjoy wax play, however, candles are also a kinky way to heat things up. While it may sound daunting to the uninitiated — because, you know, fire and hot dripping wax — wax play can be a fun and accessible sensation-play option, as well as an excellent intro to BDSM.

Rebecca Weinberg ·
trends

An Inside Look at the Decision-Making Process of Expert Merchandisers

Buyers in the sexual wellness industry bear a weighty responsibility. They must strike the perfect balance between meeting customers’ demonstrated needs with tried-and-true products, and staying on top of the latest trends — and that is only scratching the surface.

profile

WIA Profile: Catherine Corsaro

As director of product training and information for JO parent company CC Wellness, Corsaro oversees all sexual health and product education from the company’s Valencia, California headquarters, including training new reps who may have never touched a bottle of lube until their first day on the job.

Women In Adult ·
profile

Novum Veteran Executive Team Leverages Expertise to Grow Brand

Novum Brands may be relatively new on the sex toy scene, but there’s nothing green about George Gatziaris and Vadim Daysudov, who together founded, own and helm the business.

Colleen Godin ·
Show More