opinion

How to Sell Shoppers on Water-Friendly Toys

How to Sell Shoppers on Water-Friendly Toys

From soothing self-care in the bath to the invigorating spray of a shower, water can introduce new dimensions of pleasure, unlock unique sensations and provide a sensual backdrop for intimate exploration. Let’s talk about some toys that work in tandem with water, from waterproof wonders to self-lubricating delights and the unique Womanizer Wave showerhead and massager.

Making a Splash Outside the Bedroom

The convenience and versatility of water-friendly toys makes them more than just a trend; they can be a cornerstone of a versatile and satisfying sex toy user experience.

Waterproof toys have become incredibly popular. In fact, it’s almost expected as a standard feature of sex toys nowadays. Waterproof toys allow their owners to enjoy themselves in new and exciting places, such as a bathtub, shower, hot tub or even a pool. This gives customers a wider range of creative options for exploration, and gives your store more ways to meet their needs. For any sex toy you carry, you should ideally carry a waterproof version. It is essential to keep a variety of waterproof toys in stock to satisfy customer requests.

Seamless Pleasure Underwater

One option that creates a seamless experience while heightening in-water pleasure is toys that self-lubricate when they come into contact with water. There are now quite a few toys engineered to continuously lubricate themselves when immersed in water, eliminating interruptions for reapplication and creating a continuous, frictionless journey. Whether submerged in a bath or beneath the shower’s waterfall, this innovative and convenient feature provides a hassle-free and silky-smooth glide during any play in the water, enhancing pleasure and simplifying the overall experience. Plus, these toys are intended to be disposable, so customers who appreciate them will keep coming back.

Amplifying Pleasure With Water

There are also products like the Bathmate and the WaterSlyde, which use water to stimulate erogenous zones or supercharge the functionality of the product. Hydro-stimulation can be a captivating frontier for exploration. Another good example is the PDX Elite Hydrobator, a textured masturbator designed for hydro and manual stimulation. Its unique double-open-ended structure allows water to flow through, while its automated stroking technology is not only good for folks seeking heightened sensations, but also an ideal solution for those with mobility issues, providing a low-effort yet gratifying way to enjoy masturbation.

There is also an innovative new product available: the Womanizer Wave. This fusion of luxury showerhead and external sensual stimulator is the result of a collaboration between the bathroom experts at Hansgrohe and the pleasure pioneers at Womanizer. This innovative device offers a unique and indulgent experience for both solo and couples play in the shower.

Tips and Tricks for Safe and Sensual Water Play

Be sure to guide customers toward the lubricants that are most compatible with their water-friendly toys. Silicone lubricants stand out for their renowned water-resistant properties, promising a longer and uninterrupted pleasure experience. Silicone lubricants' resistance to being washed away makes them the perfect addition to water play. If your customer is planning on using the lubricant with regular silicone toys as well, suggest a hybrid lubricant compatible with a broader range of toys. And as with all pleasure products, explaining the proper care and maintenance of water-friendly toys is essential.

Wetter Is Better

You now have some helpful hints for incorporating water play into your sales plan. The convenience and versatility of water-friendly toys makes them more than just a trend; they can be a cornerstone of a versatile and satisfying sex toy user experience. Take a deep dive into the diverse offerings available, learn about the many pleasures facilitated by the power of water, see what best fits your customer base — and embrace innovation as we continue to redefine the boundaries of pleasure in the realm of adult toys.

Known as the Queen of Wands, Carly S. is a pleasure educator, author of the blog “Dildo or Dildon’t” and a self-described bad bitch from the Bronx. Find her on social media @Makeupandsin. She is the product manager for Spectrum Boutique, social media manager for Nasstoys and provides freelance social media and consulting services.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

A Guide to Having a Successful Adult Retail Trade Show Experience

Pleasure industry trade shows offer a vital platform for showcasing the latest toys and other products, building connections with potential buyers and generating industry buzz. However, simply attending isn’t enough — you need a strategic plan to stand out from the crowd.

Vincent Renou ·
opinion

Pleasure Brand Marketing and PR Trends to Watch in 2025

From the lockdown boom to the economic pressures of a post-pandemic world, we have seen shifting technologies, evolving consumer expectations and a hunger for authenticity shape pleasure product marketing and public relations.

Scarlett Ward ·
profile

WIA: Jennifer Jolicoeur Reflects on Passionate Home Party Journey

Nearly 30 years ago, Jennifer Jolicoeur became the first adult toy party planner in Rhode Island. She gained experience with another company before launching Athena’s Home Novelties from her apartment in 1998, with the mantra “Educate. Empower. Entertain.”

Women In Adult ·
opinion

Tips for Embracing Diversity Through Language

We are all used to slang terms shifting from generation to generation, as words or phrases get co-opted and acquire new meanings. It is a much rarer occurrence when some of the most fundamental words in our language undergo a major transition in a short space of time, but that is exactly what is happening right now with pronouns.

Claire Sass ·
opinion

A Look at the Ethics, Risks of AI-Generated Sexual Wellness Content

Few technological advancements have inspired the level of controversy that has been generated by the advent of artificial intelligence, which is now powering or being incorporated into digital tools we use every day.

Anne Hodder-Shipp ·
opinion

How the 10-Minute Delivery Model Is Disrupting the Indian Market

In September, when the iPhone 16 was released, a person in India had the brand-new model delivered to him — while he was waiting in line at an Apple Store, before reaching the front for his turn. How? By ordering on Zepto, one of the leading “quick commerce” platforms that are changing how consumers shop in India.

Raj Armani ·
opinion

How to Keep Meta From Derailing Your Social Media Campaign

The heavy hand of Meta can be both unforgiving and unpredictable. Profiles that Meta decides have violated its platforms’ terms may find themselves on the receiving end of punishments — including the dreaded “shadow ban,” which can be damaging for a brand’s social media campaign and strategy.

Scarlett Ward ·
trends

Pleasure Biz Mainstays Reflect on Decades-Long Careers, Share Advice for Up-and-Comers

“If you do what you love, you’ll never work a day in your life.” That saying definitely holds true in the pleasure industry, where many executives build careers that exceed a quarter century.

profile

WIA Profile: Melissa Fite

Though she works behind the scenes, Melissa Fite has a bird’s-eye view of the pleasure products industry. As the marketing coordinator and junior graphic designer at XR Brands, Fite gets an intriguing overview of the latest consumer trends, plus an exciting sneak peek at XR’s newest sex toys before they hit the shelves.

Women In Adult ·
profile

Distribuciones-BES Spreads Pleasure Brands' Reach Across Mexico

It’s time to brush up on your Spanish, sex toy manufacturers. The Mexican market is thriving, and the country’s distribution and retail businesses are eager to forge new connections with brands from around the world.

Colleen Godin ·
Show More