As more performers look to diversify, expanding their range of revenue streams and promotional vehicles, some are spreading their entrepreneurial wings to create new businesses — including Alexis Fawx. The award-winning MILF star and now multi-hyphenate businesswoman has parlayed her Brazzers contract stardom and independently shot content game into ventures such as the “High As Fawx” podcast and her own coffee brand, HAF.
“‘High As Fawx’ was originally a comedy show,” Fawx explains. “We produced and hosted it in LA. Then the 2020 pandemic happened. Being shut down and the need for normal, fun, casual conversation inspired our webmaster Joe and I to begin the podcast.”
My audience likes me and my wild adventures. They love that I’m myself and authentic with them.
Over time, the format and style of the podcast evolved from featuring just Fawx and Joe in her living room to occupy a fully equipped podcast room that has welcomed all sorts of guests, from adult industry personalities and comedians to her business partners and more. They have discovered that episodes centering on personal experiences are most popular, including stories about her own industry experiences and other performers’ accounts of their rise to success.
“I believe we’ve evolved as interviewers, listening better and researching more ahead of time,” Fawx notes. “It’s inspiring to hear everyone’s stories and the chapters that have shaped them. Learning where people come from and understanding where they want to go has helped me become a better person.”
They have also taken the show on the road, podcasting at XBIZ Miami and from LA just before the XBIZ Awards. However, the bread and butter of Fawx’s revenue continues to be her self-shot adult content.
“My audience likes me and my wild adventures,” she says. “They love that I’m myself and authentic with them. I do a lot of live shows, from just hanging out cooking to the naughty shows with my friends.
Fawx notes that her bestselling content tends to be “realistic” POV-style scenarios, which viewers can imagine themselves being part of. She has also scored a hit with her “Massage Mistress” content, depicting encounters about which almost anyone might fantasize.
“I really enjoy doing my daily vlogs too,” she adds. “They help make me relatable to my audience.”
Then there is her coffee brand, HAF Coffee, which sells a variety of products such as coffee beans, teas and hot cocoa. The company was originally called High AF Coffee, but rebranded to avoid misleading people into thinking the products contained cannabis.
“I learned how important marketing is to a product or any business, as well as patience,” Fawx says. She notes that the brand’s most successful campaigns are the ones featuring her face, though discounts and sales also help.
“We sponsor a professional boxer too, and he is our brand ambassador now,” she says. “Floyd Cashflow Diaz is his name.”
The most popular HAF flavor is the AJ Espresso Dark Roast, though Fawx recommends the hot cocoa for the upcoming holidays.
“I actually put the hot cocoa in my coffee,” she reveals. “I encourage everyone to try it!”
Alongside her indie businesses, Fawx continues to shoot as a contract star with big-name studio Brazzers.
“I love my relationship with Brazzers,” she reflects. “I’ve been contracted, I think, since late 2020… it’s been a long time. It keeps getting better and more fun. They really treat us like stars. I believe feeling seen and heard is empowering in itself.”
Given her hectic schedule between business ventures and studio shoots, Fawx cites two elements as essential for success: spending time alone in quiet spaces to rejuvenate and for creative thinking, and having a solid team she can fully trust.
“Not ‘yes’ people, but solid, honest people,” Fawx emphasizes. “Spending so much time with people like that, you automatically start becoming a better person and more professional, because you have people to take care of who depend on you. I know if they do well, I do well.
“I realized a long time ago that my to-do list will always continue growing,” she continues. “That’s something to be grateful for, not stress about. It’s helped me learn to prioritize, which sometimes means putting myself first. Being able to say no is empowering and necessary.”
Looking ahead to 2025 and beyond, Fawx has several long-term goals.
“I want to invest in myself and my team, buy more real estate and do more traveling for fun, as well as more mainstream media and content, judge more comedy ‘Roast Battles’ all over the world, create more content and work with all sorts of creators around the world,” Fawx vows. “My list is endless.”
Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry’s most influential businesswomen.
