opinion

Identifying, Implementing Adult Retail Tech Solutions to Boost Business

Identifying, Implementing Adult Retail Tech Solutions to Boost Business

Technology is the great enabler. For nearly every business goal, there’s a tech solution that can help make it achievable. The catch? You can’t do it all — at least not all at once. But you can pick one or two areas to focus on, then execute a strategy that yields results.

Let’s review some of the main areas where having the right tech tools, or improving the ones you already have, can make a big difference for your business. Then we’ll look at the biggest stumbling blocks that tend to get in the way of executing on those fixes.

If you’re still on the fence, remember that when you take action, you do one of two things: grow or learn.

What Are Your Goals?

The real issue is not your intentions, but your specific growth strategy for actualizing them. Here are a few questions to help you figure out where to focus your attention and efforts, and ultimately take action.

  • Do you need a systems overhaul? Are you stuck with outdated technology? For instance, could upgrading your point-of-sale (POS) system or business intelligence tools be the low-hanging fruit that transforms your efficiency?
  • Do you need better inventory management? Do you know your margins and sell-through rates? Could optimizing purchases help you better manage stock and reduce waste? Is your current technology giving you the information and control you need?
  • Could deeper client insights make your marketing more effective? Are you leveraging marketing platforms, loyalty programs or clienteling software to increase basket sizes and share of wallet? It’s not just about attracting more customers — it’s about building stronger relationships.
  • Do you need to address loss prevention or improve the customer journey? Is theft eating into your profits? Is it coming from customers, employees or both? Are you tracking where customers spend their time — or don’t — in your store? Could technology like video analytics help you optimize store layouts, streamline throughput and lock down losses?
  • Are you getting the most out of your data? This is a big one, and it overlaps with all the items above. Data is your most powerful asset. Whether it’s sales trends, customer preferences or inventory levels, the insights you gain help steer smarter business decisions. But you need tools that make data accessible and actionable. That means platforms and advanced business intelligence tools that offer detailed, customizable reports so you can visualize trends and identify opportunities in real-time. It also means data integration, so that your POS system interfaces seamlessly with ecommerce platforms and loyalty programs, ensuring a unified view of your business.

Of course, identifying your goals and the technology that can help you achieve them is just the beginning. The next step is dealing with some obstacles and attitudes that tend to get in the way.

Where Businesses Stumble

Many businesses talk about upgrading their tech infrastructure, but end up defaulting to free or outdated platforms. Guess what? You get what you pay for. It can be scary to invest time and money into your business operations, but investing in the right tools is about setting yourself up for long-term success. Here are some common reasons businesses delay implementing technology that could help them achieve their goals:

  • “My staff isn’t ready, and I don’t have the time to train them.” New systems do require staff training, but modern tools are designed with extreme user-friendliness in mind. The upfront effort required is not as bad as you think, and will quickly pay off in the form of increased efficiency.
  • “I can’t afford it.” The real question is: Can you afford not to take advantage of ROI like improved margins, higher sales and better customer retention? By not taking the leap, you’re leaving money on the table. New tech is often pennies on the dollar to what you’re currently spending on an aged tech stack that is not giving your associates or customers the experience they deserve. I can’t tell you how many clients we move into new technology packages every year who discover that the switch saves them money.
  • “This stuff is way over my head.” Data migration and system setup can feel overwhelming, but that’s why there are partners. No one can be an expert at all things, so partner with experienced providers to get up, running and humming along without any heartburn.

If you’re still on the fence, remember that when you take action, you do one of two things: grow or learn. Either one of these puts you in a better position a year from now. The economy will do what it does — you can’t control that. But you can control how you respond. The key is to focus on the long-term benefits rather than short-term inconveniences.

When you stop playing defense against economic and external factors, and instead take the reins and make some intentional moves to grow your business, you will discover that action drives results. By getting on the offense and leveraging the right tools, you’ll set yourself up for success, no matter what the market throws your way.

Sean Quinn is the CEO of All Point Retail, a retail technology company that provides managed commerce solutions for businesses. He is a true veteran, both literally and figuratively. Bolstered by years of military experience in a variety of positions and commands, his strategic intelligence background laid the foundation for his passion for business intelligence through technology — especially in the retail arena.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

How Adult Retailers Can Enhance Sales With Supplements

The supplement industry is big business. In 2024, Future Market Insights estimated it to be valued at $74.3 billion, and other market research firms anticipate that number will grow to upwards of $170 billion in just 10 years.

Rick Magana ·
opinion

Why It's Time the Pleasure Industry Got Serious About IPX Waterproof Ratings

As someone who regularly communicates with manufacturers, retailers and consumers, I’ve seen how this ambiguity can do a disservice to both the customers who use these products and the businesses that sell them.

Alicia Sinclair Rosen ·
opinion

Tips for Sexual Wellness Brands to Win Over Gen Z This Summer

As summer rolls around, the excitement in the air is palpable, especially for one particular demographic: Gen Z. College and university classes are over, vacations are booked and it’s time to let loose.

Naima Karp ·
opinion

Celebrating the LGBTQ+ Community With Inclusive Packaging Design

Pride Month is a time of visibility, joy and self-expression. In the pleasure industry, projecting that energy can start with something as simple as a box. Market research shows that 72% of U.S. consumers say product packaging influences their purchasing decisions.

Matthew Spindler ·
profile

WIA Profile: Pettus Ashley

Pettus Ashley brings her A game to the world of authentic adult branding, flitting between airports as the American face of U.K. brand Bathmate. As a company brand ambassador, Ashley personifies Bathmate’s dedication to the retail world, showering staff with equal amounts of appreciation and sales education.

Women In Adult ·
profile

Good Relations Fosters Sex Wellness, Positivity for 40+ Years

Melinda Myers, the founder and owner of Good Relations in Eureka, California, was still in college when she got invited to attend her first pleasure products home party.

Quinton Bellamie ·
opinion

Why It's Time for Pleasure Brands to Stop Ignoring B2C Marketing

For many B2B adult brands, marketing to consumers feels like a waste of time. I’ve heard it so many times: “We sell to retailers, not consumers. Why should we invest in B2C marketing?”

Hail Groo ·
opinion

The Midlife Movement Is Exploding; Is the Pleasure Industry Ready?

In marketing, there tends to be an emphasis on the younger generation — the trendsetters. The assumption is that appealing to the younger market has a halo effect on older consumers, who look to younger folks for what is on trend.

Sarah Tomchesson ·
opinion

Gender Play Gets Creative With Fantasy Toys

Sex toy manufacturers are increasingly recognizing the value of fantasy products, expanding their lines to include ever more diverse designs. What was once considered a niche market has proven to have broad appeal, demonstrating that people are eager to explore desires that extend beyond conventional human experiences.

Rin Musick ·
opinion

How Sex Toy Retailers Can Better Support Marginalized Communities

As someone who has been in the industry since 2003, I’ve seen countless trends, products and marketing strategies come and go. Yet one thing has remained consistent: a significant gap in how sex toy retailers serve marginalized communities.

Kimberly Scott Faubel ·
Show More