opinion

Going to .Asia

I have to be honest; I’m really quite surprised at the lack of buzz in the adult marketspace over the upcoming availability of the .asia TLD.

It’s been about a month now since I received an email from one of my ISPs hitting me up with the sales pitch for the new top level domain:

“Don’t miss your chance to enter the Asian market with a .asia domain name. A .asia domain name is your key to doing business in this fast-growing region, which is home to more than 60% of the world's population and more 400 million Internet users. Registration has started, and the best names are still available but will go quickly…”

The hype aside, they did make some compelling reasons to invest in yet another domain portfolio, including the facts that many of the best names are still available; owners can protect their trademark or organization name from being registered by others; and that the pre-registration (“sunrise”) process was the best chance of getting your first-choice name, with applications submitted quickly after the appropriate registration stage opens.

According to promoters, the Asia/Pacific economy, which spans from Turkey to Japan, can now be reached with one regional domain name rather than registering one for each individual country.

Since “Asia is a natural word,” some expect search engine rankings to be better; and with over a third of the world’s Internet users located in Asia, the traffic is already waiting.

I did find one amusing statement in the pitch, though, which claimed prospective buyers “Are almost guaranteed to get the domain name you really want because .asia follows an auction model when there are two or more applicants for the same domain name.”

Yeah, “almost guaranteed” – if you have the budget to out-bid the other guy!

Regardless of the hype, I believe that forward-thinking operators will want to carefully evaluate if and where .asia fits into their portfolio – and then act accordingly.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
profile

Malik Delgaty Lifts, Pounds and Performs With Heart

Malik Delgaty is America’s favorite straight gay porn star. With his “boy next door” good looks, French accent and Adonis build, it’s no shock that this 6-foot-3 Canadian import has become a regular for Men.com — not to mention consistently being the most searched gay porn star over the last few years.

Ness Miller ·
profile

Sophia Locke Talks Second Acts and Self-Love

Sophia Locke has the kind of presence that instantly makes you want to lean in. She’s confident, effortlessly glamorous and exudes sincerity. Chatting with her feels like catching up over lattes with your best friend — who happens to casually drop that she’s filming three Adult Time features next month.

Jackie Backman ·
opinion

The Hidden Cost of Letting Retail Define Pleasure Brands

Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.

Rin Musick ·
profile

Reese Rideout Looks Back on a Career Written in Stardust

With his sculpted features and leading-man charisma, Reese Rideout looks like he would be at home in a Marvel blockbuster — or at least a stylish slasher flick where he plays the crafty guy who makes it all the way to the final act.

Jackie Backman ·
profile

WIA Profile: Kelsey Harris

At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.

Women in Adult ·
opinion

How AI Helps Creators Focus More on Creating

Being a content creator today is about a lot more than just content. It’s about marketing, scheduling, analytics and writing — a lot of writing. Whether it’s sexy captions, subscriber newsletters or the perfect social post, words matter.

Megan Stokes ·
opinion

The Art of Faceless Brand Building

When I first began working as a content creator on streaming platforms, I made a conscious choice to take an unconventional path. I decided I would always keep part of my face off-camera: I don’t show my eyes. Instead, I rely on a smile, a gesture and the overall atmosphere.

Pussylovekate ·
opinion

Rebranding Sexual Wellness Through a Self-Care Approach

As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.

Hail Groo ·
Show More