pet peeve – noun – a particular and often continual annoyance; personal bugbear. Something about which one frequently complains; a particular personal vexation.
Having among other pursuits produced a webmaster trade journal for over six years I have seen more press releases than I wish to think about – and I read and edited every single one that was published for two reasons – one, I like to see everyone look their best and rise to their highest level – and two, I didn’t want anyone to attribute some of the horrific composition to our own writers!
So, when it comes to press releases are you moving full-speed-ahead or slamming on the brakes?
The most common purpose of a press release is to make an important relevant announcement that raises positive awareness and builds brand image and good will. Properly utilized they can generate long-lived results on multiple levels across world markets. Notice the words ‘important’ and ‘relevant.’ One industry publicist comes to mind that [will remain nameless] sends out a press release for their wrestling crossover client every time she takes a breath…after a while you stop paying attention and the important one gets lost in the morass…
A recurring theme in my blog will be proper conceptualization, utilization, and dissemination of press information and other media usage to optimize and generate the greatest return for your efforts. If you don’t feel comfortable with the writing and distribution of your own releases have an expert provide you professional service. It’s worth every penny.
If you are having trouble succeeding in mainstream e-commerce, press releases and site content could very well be areas where you lose credibility with every reader. Much more on that later.
Remember too that one of the best unsung benefits of the press release is that for the most part they are free – and if loaded with great keyword content will continue to be spidered long after the news has been announced! Always keep in mind that the Internet is forever and the press release you sent out this week will be representing your company online forever...so select each word for infinity! Press releases, one of the cheapest ways to build your brand.
Watch this B2B blog for tips on construction, format, titles, content and more, because for successful press releases, it’s all in the details. Make every word count.
Sources and Further Reading
Dictionary.com pet peeve. (n.d.). Unabridged (v 1.1). Retrieved November 28, 2007, from Dictionary.com website: https://dictionary.reference.com/browse/pet peeve
Webbilling.com - Best Alternative Processor
Killer PR or PR Killers?
Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.
More Articles
Understanding the MATCH List and How to Avoid Getting Blacklisted
Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.
Scroll-Stopping Social Media Strategies to Capture Short Attention Spans
Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.
Malik Delgaty Lifts, Pounds and Performs With Heart
Malik Delgaty is America’s favorite straight gay porn star. With his “boy next door” good looks, French accent and Adonis build, it’s no shock that this 6-foot-3 Canadian import has become a regular for Men.com — not to mention consistently being the most searched gay porn star over the last few years.
Sophia Locke Talks Second Acts and Self-Love
Sophia Locke has the kind of presence that instantly makes you want to lean in. She’s confident, effortlessly glamorous and exudes sincerity. Chatting with her feels like catching up over lattes with your best friend — who happens to casually drop that she’s filming three Adult Time features next month.
The Hidden Cost of Letting Retail Define Pleasure Brands
Not long ago, spotting vibrators and lubricants at a national chain like Target or CVS might have raised eyebrows. Now, it’s almost expected.
Reese Rideout Looks Back on a Career Written in Stardust
With his sculpted features and leading-man charisma, Reese Rideout looks like he would be at home in a Marvel blockbuster — or at least a stylish slasher flick where he plays the crafty guy who makes it all the way to the final act.
WIA Profile: Kelsey Harris
At sister distribution brands Nalpac and Entrenue, one woman is in charge of leading customers in the right direction: Director of Sales Kelsey Harris. Since Michigan-based Nalpac took the reins of Arizona’s Entrenue, Harris has led both sales teams from her home base in Oakland County, Michigan.
How AI Helps Creators Focus More on Creating
Being a content creator today is about a lot more than just content. It’s about marketing, scheduling, analytics and writing — a lot of writing. Whether it’s sexy captions, subscriber newsletters or the perfect social post, words matter.
The Art of Faceless Brand Building
When I first began working as a content creator on streaming platforms, I made a conscious choice to take an unconventional path. I decided I would always keep part of my face off-camera: I don’t show my eyes. Instead, I rely on a smile, a gesture and the overall atmosphere.
Rebranding Sexual Wellness Through a Self-Care Approach
As most of us in the industry already know, sexual wellness remains the black sheep of self-care. Discussions about wellness glorify meditation apps, skincare routines and workout regimens — but mention masturbation or using a sex toy, and most people shy away from the topic.
