profile

WIA Profile: Hazel Fruitman

What did you do for a living before working in the adult industry?

As an impoverished university graduate, I left school with high aspirations and hit the road to follow my dream to become a rock star. I have played the drums nearly my entire life, and lost no time getting out there on the music scene. Did I make a living doing this? Hell no! But I learned a lot and followed my heart. To support my dream I became a manager of a retail store which polished my organizational and leadership skills. My interest piqued in the industry back in 1999 when my husband Barry and I watched an episode of "Dateline." We saw how much potential there was to make money over the Internet, especially in the adult space. When Barry posed the question to me a few days later that perhaps we could do the same thing, instead of slapping him across the face, I shrugged and said, 'Sure, what do we have to lose.'

We are trailblazers and innovators!

What is the most challenging aspect of operating a major webcam network and webcam-related affiliate program?

You are waiting for me to say running a major webcam network as a woman in a male-dominated industry. Business is business and no one would ever describe me as a shrinking violet, and I almost resent hearing that from other women; I think it is a defeatist attitude. I work 24/7 with my husband and business partner, Barry. My overall goals that I keep in mind are to strive for the latest technology to attract, provide and service all our affiliates, models and members — not a small undertaking at all.

What sets WebCamCash apart from other cam networks that webmasters can promote?

We are trailblazers and innovators! WebcamCash offers programs and services which resonate with the majority of the online adult consumer community, with the big differentiator being that we are single-focused. We are all things webcams and webcams only. We listen to affiliates needs by developing products they have confidence in promoting. Our affiliate’s favorite promotional tools are the RSS blogs and Geo-Targeted I-Frames. Our latest solution for solo girl sites, the WebcamToolkit (toolkit.WebcamCash.com), has caught on like wildfire.

Do you think that growing concerns over content piracy will lead more companies to invest in live, interactive entertainment?

Our market research is showing that we have only just seen the tip of the iceberg with social media which supports my belief that webcams have staying power. People want to be in more control and be interactive and authentic. WebcamCash delivers that human interaction, with fresh content providing our users with a unique experience every time, all the time. Not to mention that live content is torrent-proof. We've always envisioned ourselves ahead of this trend.

Aside from the obvious technical infrastructure costs, what are some of the major barriers to entry for entrepreneurs who are considering a webcam-related venture?

I eat, sleep (of course my partner is my husband so I mean that literally) and breathe Webcamcash. It takes funding, a reliable and talented staff, killer technology, the ability to stay focused and not go after the "next shiny object" and know your market segment. Anyone just starting out needs to make that type of solid commitment.

Each month, industry news media organization XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
opinion

What France's New Law Means for Age Verification Worldwide

When France implemented its Security and Regulation of the Digital Space (SREN) law on April 11, it marked a pivotal moment in the ongoing global debate surrounding online safety and access to adult content.

Corey D. Silverstein ·
opinion

From Tariffs to Trends: Staying Resilient in a Shaky Online Adult Market

Whenever I check in with clients these days, I encounter the same concerns. For many, business has not quite bounced back after the typical post-holiday-season slowdown. Instead, consumers have been holding back due to the economic uncertainty around the Trump administration’s new tariffs and their impact on prices.

Cathy Beardsley ·
opinion

Optimizing Payment Strategies for High Ticket Sales

Payment processing for more expensive items, such as those exceeding $1,000 per order, can create unique challenges. For adult businesses, those challenges are magnified. Increased fraud risk, elevated chargeback ratios and heavier scrutiny from banks and processors are only the beginning.

Jonathan Corona ·
profile

WIA Profile: Lexi Morin

Lexi Morin’s journey into the adult industry began with a Craigslist ad and a leap of faith. In 2011, fresh-faced and ambitious, she was scrolling through job ads on Craigslist when she stumbled upon a listing for an assistant makeup artist.

Women In Adult ·
profile

Still Rocking: The Hun Celebrates 30 Years in the Game

In the ever-changing landscape of adult entertainment, The Hun’s Yellow Pages stands out for its endurance. As one of the internet’s original fixtures, literally nearly as old as the web itself, The Hun has functioned as a living archive for online adult content, quietly maintaining its relevance with an interface that feels more nostalgic than flashy.

Jackie Backman ·
opinion

Digital Desires: AI's Emerging Role in Adult Entertainment

The adult industry has always been ahead of the curve when it comes to embracing new technology. From the early days of dial-up internet and grainy video clips to today’s polished social media platforms and streaming services, our industry has never been afraid to innovate. But now, artificial intelligence (AI) is shaking things up in ways that are exciting but also daunting.

Steve Lightspeed ·
opinion

More Than Money: Why Donating Time Matters for Nonprofits

The adult industry faces constant legal battles, societal stigma and workplace challenges. Fortunately, a number of nonprofit organizations work tirelessly to protect the rights and well-being of adult performers, producers and industry workers. When folks in the industry think about supporting these groups, donating money is naturally the first solution that comes to mind.

Corey D. Silverstein ·
opinion

Consent Guardrails: How to Protect Your Content Platform

The adult industry takes a strong and definite stance against the creation or publication of nonconsensual materials. Adult industry creators, producers, processors, banks and hosts all share a vested interest in ensuring that the recording and publication of sexually explicit content is supported by informed consent.

Lawrence G. Walters ·
opinion

Payment Systems: Facilitator vs. Gateway Explained

Understanding and selecting the right payment platform can be confusing for anyone. Recently, Segpay launched its payment gateway. Since then, we’ve received numerous questions about the difference between a payment facilitator and a payment gateway. Most merchants want to know which type of platform best meets their business needs.

Cathy Beardsley ·
Show More