opinion

A Global Market

Recently, XBIZ World Magazine asked several industry players "Outside of the U.S. and Canada, what countries do you draw the most customers from? What does your company do to draw customers from markets outside of North America?"

Here's what they had to say:

Australia and the U.K. are our top performers, country-wise. WebcamCash is now actively looking into expanding into different markets as we are currently translating the site into five different languages. Being a cam site where model interaction with the user is key to our success, we are facing a whole new set of unique problems that only happens to cam sites. There is much more involved that translating some text on a tour. Having a user on a Spanish translated version of our site then getting sent to a American girl because she put Spanish as her spoken language in her profile so she can get as many shows as possible is a problem. It would take some policing, for example.

— Derek Smout, Head Account Executive, WebcamCash

Since we are a new affiliate program, our primary focus has been English-speaking countries. That being said, our top non-English market is easily Germany. A high percentage of our German traffic is driven by banner ads and placements on adult networks and TGP postings which focus on those regions. Germany has one of the world's largest economies, and the market has a high demand for adult content. Also, because of relatively low credit card penetration throughout Germany, we offer alternative billing methods to credit cards, ensuring we take full advantage of a great German marketplace.

— Janell Hauser, Affiliate Manager, XMoney.com

About 50 percent of our subscribers are in the U.S. and Canada. Fifteen percent of our subscribers are in the U.K. About 9 percent are in Australia, and about 6-7 percent are in Germany. About 3 percent are from France, and the rest all around the world. It's really global with our members, who come from over 100 countries in all.

— Joanne Mason, Vice President, G Media Pty. Ltd. (AbbyWinters.com)

For us, the U.K. is the answer, followed by Australia, France and Germany. We have many U.K. girls as models, as well as all other nations, so you can always find what you like — whether it's a French girl, Thai girl or Russian. We also have the site translated in French and German, so that helps. For us, it's mostly about having 1,200 girls live every night with a huge variety and placing banners on foreign sites — hundreds of them.

— Yuval Kijel, Special Product Consultant, ImLive.com

A great deal of our customers come from a variety of countries in Europe. We also get a significant number of customers from Japan. We have affiliates from around the world, and they have been instrumental in helping us to develop a customer base in their respective countries. We have also experimented with offering tours and join pages in local languages, and are currently developing a full program of languages that will be rolled out in mid-year.

— CJ, Chief Executive Officer, Zbuckz.com

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

Best Practices for Payment Gateway Security

Securing digital payment transactions is critical for all businesses, but especially those in high-risk industries. Payment gateways are a core component of the digital payment ecosystem, and therefore must follow best practices to keep customer data safe.

Jonathan Corona ·
opinion

Ready for New Visa Acquirer Changes?

Next spring, Visa will roll out the U.S. version of its new Visa Acquirer Monitoring Program (VAMP), which goes into effect April 1, 2025. This follows Visa Europe, which rolled out VAMP back in June. VAMP charts a new path for acquirers to manage fraud and chargeback ratios.

Cathy Beardsley ·
profile

WIA Profile: Siren Obscura

Siren Obscura grew up in Arizona, surrounded by rugged beauty and desert landscapes that she describes as having a quiet power to them. That environment strongly shaped her appreciation for contrasts and natural light, which plays a significant role in her work today.

Women In Adult ·
opinion

How to Thwart Holiday Fraudsters With Finesse

The holiday season is a prime time for shopping. Unfortunately, it’s also peak season for credit card fraud. With increased transactions both online and in-store, fraudsters have more opportunities to exploit vulnerabilities — and they are getting better at it every day.

Jonathan Corona ·
opinion

How to Halt Hackers as Fraud Attacks Rise

For hackers, it’s often a game of trial and error. Bad actors will perform enumeration and account testing, repeating the same test on a system to look for vulnerabilities — and if you are not equipped with the proper tools, your merchant account could be the next target.

Cathy Beardsley ·
profile

VerifyMy Seeks to Provide Frictionless Online Safety, Compliance Solutions

Before founding VerifyMy, Ryan Shaw was simply looking for an age verification solution for his previous business. The ones he found, however, were too expensive, too difficult to integrate with, or failed to take into account the needs of either the businesses implementing them or the end users who would be required to interact with them.

Alejandro Freixes ·
opinion

How Adult Website Operators Can Cash in on the 'Interchange' Class Action

The Payment Card Interchange Fee Settlement resulted from a landmark antitrust lawsuit involving Visa, Mastercard and several major banks. The case centered around the interchange fees charged to merchants for processing credit and debit card transactions. These fees are set by card networks and are paid by merchants to the banks that issue the cards.

Jonathan Corona ·
opinion

It's Time to Rock the Vote and Make Your Voice Heard

When I worked to defeat California’s Proposition 60 in 2016, our opposition campaign was outspent nearly 10 to 1. Nevertheless, our community came together and garnered enough support and awareness to defeat that harmful, misguided piece of proposed legislation — by more than a million votes.

Siouxsie Q ·
opinion

Staying Compliant to Avoid the Takedown Shakedown

Dealing with complaints is an everyday part of doing business — and a crucial one, since not dealing with them properly can haunt your business in multiple ways. Card brand regulations require every merchant doing business online to have in place a complaint process for reporting content that may be illegal or that violates the card brand rules.

Cathy Beardsley ·
opinion

Girlsway Celebrates a Decade of Acclaimed Sapphic Erotica

When Girlsway launched back in 2014, Bree Mills had a plan. As head of production for Gamma Entertainment, she set out to up the stakes of all-girl content with the new imprint — and to continually, proactively reinvent the brand and its offerings along the way.

Alejandro Freixes ·
Show More