opinion

.XXX, .KIDS, and .$$$ TLDs

ICANN voted today to open up the domain namespace to allow anyone to submit an application to create their own TLD.

For an application fee of around $50k-$100K, plus proof of technical ability to manage the DNS servers, companies can start carving up their domain real estate space on the internet.

This naturally allows .XXX to be closer to reality. I have said from the beginning, if there were no "sponsored community" aspect to the TLD, no need for an IFFOR, there would be fuss about .XXX It would be no different than .BIZ or .INFO more power to those that register those domains,

So I would expect .XXX or .SEX or .PORN to be popping up next year, once ICANN figures out the rules to do this.

ICM/IFFOR did have some merits in their ideas of .XXX about making some rules and guidelines for its use, but if someone is going to tell adult what to do, its better if it came from adult.

I believe that some trade organization could put in the application to run a .XXX or .PORN and become the registry. Through advertising, they could build up the idea that the TLD is the "official" websites for adult content.

The registry would make an incredible amount of money that could go directly towards fighting against bad laws.

This registry would be a for-profit organization that would be overseen by the non-profit.

With official sanctioning of the TLD, it would at least help to give some means of self (or imposed) regulations, but done so by keepers that have the adult industry's best interest at heart, rather than the focus on the wallet.

Personally, I hope to get my ventures going into high gear, so that I can sponsor the .KIDS TLD application and make that a white-label approach to truly protecting kids.

Web browsers and ISP can be setup such that only .KIDS domains would be seen. This is how you protect kids, not a black-list approach.

Fight the .GREED!

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

Streaming Siren: Isabelle Goncalves on Turning Up the Heat and Rising to the Top

Before the whirlwind of XBIZ Miami and the bright lights of the XMA Creator Awards stage, there was a young woman from Colombia with a spark and an idea. After she appeared on a Colombian reality show called ‘The Switch,’ a close friend suggested that her charisma and attitude would make her a natural at camming.

Jackie Backman ·
profile

Spicerack Market Offers Indie Brands a Launching Pad

Spicerack Market is an ecommerce platform with the heart of an artisan crafter and the soul of a kinkster. On the website, independent sex toy makers, lingerie seamstresses and kink gear craftspeople can set up a personalized shop to sell their handmade wares, unhindered by censorship or bans on adult products.

Colleen Godin ·
opinion

Strategies to Bring Pleasure Brands into the Spotlight

Every brand dreams about landing a feature in The New York Times or Men’s Health — and pleasure brands are no exception. After all, mainstream media coverage isn’t just a vanity milestone. It builds trust, attracts new audiences and opens doors to connecting with retailers, partnerships, and investors.

Hail Groo ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

Is Your Retail Business Sextech-Ready?

Sextech isn’t just a niche novelty anymore; it’s the future of sexual wellness. From wearable sex toys that provide biofeedback to interactive sex toys with AI capabilities, sextech has made significant progress over the past few years.

Kate Kozlova ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Top Product Launch Tactics to Boost Q4 Sales

According to recent industry insights, over 70% of sexual wellness brands finalize their Q4 lineups between July and early September. This is a high-stakes window for launching new products.

Matthew Spindler ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
opinion

Scroll-Stopping Social Media Strategies to Capture Short Attention Spans

Attention spans are shrinking across all types of media. No matter how innovative a concept may be, if it doesn’t stop the scroll, it’s quickly forgotten. That’s why Netflix has intentionally been simplifying its content, with executives directing writers to create scripts that are less complex and nuanced, and more second-screen-friendly.

Naima Karp ·
Show More