A veteran affiliate program since 1994, SpiceCash features hosted galleries and free original licensed content for webmasters. But its new feminine counterpart, Sssh.com was created to tap into a niche market that Wasteland's Angie feels is "completely untouched."
"Because attracting the female audience is so labor intensive, I think that in the past men have not tackled it and I'm not entirely sure that they know what women want," Angie told XBiz. "There are erotic story sites out there and gay sites, but in my research for the launch, the women I talked to felt that a lot of that content felt like it was for men, not women."
Presented as an erotic magazine "designed for women, by women," Sssh.com applies a lighter touch in its design and selection of hardcore adult content.
The site offers members an array of features intended to interest women's typically broader desire for entertainment, Angie told XBiz. The site has links to Tarot readings, eroscopes, an online dating service, photo spreads of men, movies, males strip club feeds, articles, recipes, and chat and message boards. There is also an advice goddess and a beauty and fashion category.
According to Angie, the process of compiling content for Sssh.com was extremely labor-intensive and the site's primarily female staff sifted by hand through all of the images on the site so they could be rated and properly categorized for differing levels of member interest.
"Our photo galleries are split up into specific categories so that no one stumbles on something they find offensive," Angie told XBiz. "Additionally, everything is rated so that members can find their own comfort level with the content. They don't have to see images that don't appeal to them. That was our main goal. So far there has been a terrific response."
Recent studies from CyberAtlas indicate that 35 percent of all adult entertainment traffic consists of women and they account for 52 percent of worldwide Internet traffic. And while women historically spend less online than men, online female consumer spending is also growing rapidly, the study said.
"I would really like to see this niche grow huge," Angie told XBiz. "There is definitely a market for it, it's just that so far the time and thought hasn't really been put into what women really want."